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Developer Tools · head to head

Avo vs Fortinet FortiGate

Avo logo

Avo

Developer Tools

Analytics governance: define a tracking plan, generate typed code from it, and catch drift before release

From
Free
Free plan
Yes
Full reviewWebsite
Fortinet FortiGate logo

Fortinet FortiGate

Cybersecurity

Next-generation firewall with AI-powered threat protection

From
$500/year
Free plan
No
Full reviewWebsite

The short version

  • Only Avo has a free tier, so it costs nothing to try first.
  • Each has a real cost: Avo editor seats are the metered unit and only five are included on the Team plan, so a company where many squads define their own events pays 50 dollars per additional editor and the real cost quickly exceeds the headline 250.; Fortinet FortiGate security services are sold as separate FortiGuard subscription bundles, so ATP, UTP and ENT determine which protections are actually active
  • They diverge on capability: Avo covers Tracking plan, Fortinet FortiGate covers Next-generation firewall.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Avo and Fortinet FortiGate actually diverge.

Attributes where Avo and Fortinet FortiGate differ
AttributeAvoFortinet FortiGate
Starting priceFree$500/year
Pricing modelPer editor seat per monthsubscription
Free tierYesNo
PlatformsWeb, iOS, Android, Web SDK, APIHardware, Virtual, Cloud
CategoryDeveloper ToolsCybersecurity
FoundedUnknown2000

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Avo

  • Tracking plan
  • Code generation
  • Inspector
  • Branching and approvals
  • Schema sync
  • Stakeholder access
  • Audit trail
  • Data design standards

Only in Fortinet FortiGate

  • Next-generation firewall
  • Intrusion prevention
  • SSL/TLS inspection
  • Application control
  • Web filtering
  • SD-WAN
  • Zero-trust network access
  • AI-powered threat detection

What people use each for

The jobs each tool is most often brought in to do.

Avo

  • A product team whose iOS and Android event names have drifted apart, making cross-platform funnels meaninglessnot Fortinet FortiGate
  • An analytics lead who wants tracking changes to go through review rather than appearing in production unannouncednot Fortinet FortiGate
  • A company migrating between analytics tools that needs a canonical event schema independent of any vendornot Fortinet FortiGate
  • An engineering organisation that wants event tracking mistakes caught by the compiler rather than by an analyst three months laternot Fortinet FortiGate

Fortinet FortiGate

  • Next-generation firewalling at data centre, campus and branch scalenot Avo
  • Secure SD-WAN across distributed sitesnot Avo
  • Zero trust network access to internal applicationsnot Avo
  • Virtual firewalls in AWS, Azure, Google Cloud and Oraclenot Avo
  • Ruggedised deployments in industrial environmentsnot Avo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Avo

  • Editor seats are the metered unit and only five are included on the Team plan, so a company where many squads define their own events pays 50 dollars per additional editor and the real cost quickly exceeds the headline 250.
  • Avo governs event definitions but does not fix historic data, so an organisation with years of inconsistent tracking still faces the backfill problem it cannot solve.
  • Code generation requires engineering teams to adopt generated modules in their build, and in practice some platform teams resist, leaving parts of the estate ungoverned and the plan only partly enforced.
  • Inspector event volume is capped by tier, at 100,000 on free and one million on enterprise, so a high-traffic consumer product samples rather than observes everything and drift can hide in the unobserved portion.
  • It is an additional tool in an analytics stack that already costs money, and justifying it requires the organisation to accept that its existing data is unreliable, which is a political argument as much as a budgetary one.

Fortinet FortiGate

  • Security services are sold as separate FortiGuard subscription bundles, so ATP, UTP and ENT determine which protections are actually active
  • Throughput is tied to the appliance model, from 500 Mbps on the FortiGate 30G to 520 Gbps on the 7121F, so capacity planning is a hardware purchase
  • Pricing is not published and goes through partners

Pricing, plan by plan

Avo

Free
  • FreeFree
    • 2 editor seats
    • Unlimited comment seats
    • 100,000 events observed in Inspector
  • Team$250/month
    • 5 editor seats included
    • Additional editors at $50 per month annually
    • Approval workflows and branch audits
  • Enterprise$undefined/year
    • Custom seats and event volume
    • 1,000,000 events observed in Inspector
    • Enforceable approval and design standards

Fortinet FortiGate

$500/year
  • FortiGate Entry$500/year
    • Basic firewall
    • VPN support
    • Threat protection
  • FortiGate Enterprise$2500/year
    • Advanced threat protection
    • SSL inspection
    • Application control
  • FortiGate Ultimate$10000/year
    • All Enterprise features
    • Zero-trust access
    • AI-powered analytics

Which should you pick?

Choose Avo if

  • You need tracking plan.
  • You want to start without paying.
  • You work on Web, iOS, Android, Web SDK, API.
  • You also want code generation.
Avo review

Choose Fortinet FortiGate if

  • You need next-generation firewall.
  • You work on Hardware, Virtual, Cloud.
  • You also want intrusion prevention.
Fortinet FortiGate review

Questions people ask

Is Avo or Fortinet FortiGate better?
Neither clearly leads. Avo starts at Free and Fortinet FortiGate at $500/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Avo or Fortinet FortiGate?
Avo has a free tier; the other does not. Paid plans start at Free for Avo and $500/year for Fortinet FortiGate.
Does Avo or Fortinet FortiGate run on more platforms?
Avo runs on Web, iOS, Android, Web SDK, API. Fortinet FortiGate runs on Hardware, Virtual, Cloud.
Can I use Avo for free?
Yes. Avo has a free tier, so you can try it without paying. Fortinet FortiGate starts at $500/year.
What is Avo best used for?
Avo is most often used for a product team whose ios and android event names have drifted apart, making cross-platform funnels meaningless, an analytics lead who wants tracking changes to go through review rather than appearing in production unannounced, a company migrating between analytics tools that needs a canonical event schema independent of any vendor, an engineering organisation that wants event tracking mistakes caught by the compiler rather than by an analyst three months later. Of those, a product team whose ios and android event names have drifted apart, making cross-platform funnels meaningless and an analytics lead who wants tracking changes to go through review rather than appearing in production unannounced are not what Fortinet FortiGate is typically brought in for.
What can Avo do that Fortinet FortiGate cannot?
Avo covers Tracking plan, Code generation, Inspector, Branching and approvals. Fortinet FortiGate covers Next-generation firewall, Intrusion prevention, SSL/TLS inspection, Application control.

Answered from the vendors’ own pages

Avo: Is the free tier usable in production?

Yes. It includes two editors, code generation and 100,000 events observed in Inspector, which is enough for a small team.

Fortinet FortiGate: What are the FortiGate security bundle options?

Fortinet offers three FortiGuard AI-Powered Security Services bundles: ENT Bundle (ultimate security for networks, web, file, SaaS, data, and devices), UTP Bundle (advanced web and network protection), and ATP Bundle (protection against network intrusions and malware with IPS, antivirus, and application control).

Source
Avo: What exactly does code generation give me?

Type-safe tracking functions per platform, so a wrong event name or property type fails at compile time rather than in production data.

Fortinet FortiGate: How do I get pricing for FortiGate?

Pricing is not published on the product page. To obtain a quote, you can request a free product demo or connect with a security expert through the contact options on the site.

Source
Avo: Does Avo replace Amplitude or Mixpanel?

No. It governs the events those tools receive; you still need an analytics product.

Fortinet FortiGate: Is there a free trial for FortiGate?

The product page does not mention a free trial. However, Fortinet offers a free product demo that allows you to evaluate the solution before committing to a purchase.

Source
Avo: How much is the Team plan?

250 US dollars a month billed annually for five editors, or 300 billed monthly, with extra editors at 50 dollars.

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