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Developer Tools · head to head

Avo vs Delinea

Avo logo

Avo

Developer Tools

Analytics governance: define a tracking plan, generate typed code from it, and catch drift before release

From
Free
Free plan
Yes
Full reviewWebsite
Delinea logo

Delinea

Cybersecurity

Privileged access management from the merged Thycotic and Centrify

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Only Avo has a free tier, so it costs nothing to try first.
  • Each has a real cost: Avo editor seats are the metered unit and only five are included on the Team plan, so a company where many squads define their own events pays 50 dollars per additional editor and the real cost quickly exceeds the headline 250.; Delinea the Thycotic and Centrify lineages are integrated unevenly, so buying the full portfolio means running consoles and agents that do not share one administrative model as cleanly as the marketing suggests.
  • They diverge on capability: Avo covers Tracking plan, Delinea covers Secret Server.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Avo and Delinea actually diverge.

Attributes where Avo and Delinea differ
AttributeAvoDelinea
Starting priceFreeOn request
Pricing modelPer editor seat per monthquote
Free tierYesNo
PlatformsWeb, iOS, Android, Web SDK, APIWeb, Windows, Linux, macOS
CategoryDeveloper ToolsCybersecurity

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Avo

  • Tracking plan
  • Code generation
  • Inspector
  • Branching and approvals
  • Schema sync
  • Stakeholder access
  • Audit trail
  • Data design standards

Only in Delinea

  • Secret Server
  • Privileged session recording
  • Privilege Manager
  • Server PAM
  • Discovery
  • DevOps secrets
  • Behaviour analytics

What people use each for

The jobs each tool is most often brought in to do.

Avo

  • A product team whose iOS and Android event names have drifted apart, making cross-platform funnels meaninglessnot Delinea
  • An analytics lead who wants tracking changes to go through review rather than appearing in production unannouncednot Delinea
  • A company migrating between analytics tools that needs a canonical event schema independent of any vendornot Delinea
  • An engineering organisation that wants event tracking mistakes caught by the compiler rather than by an analyst three months laternot Delinea

Delinea

  • An organisation whose cyber insurer now requires privileged credentials to be vaulted and rotatednot Avo
  • A mid-market IT team that abandoned a heavier PAM rollout and needs a vault that can be in production in weeksnot Avo
  • A company removing local administrator rights from every workstation after a ransomware incidentnot Avo
  • An audit finding that shared service account passwords are stored in a spreadsheet and used by contractorsnot Avo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Avo

  • Editor seats are the metered unit and only five are included on the Team plan, so a company where many squads define their own events pays 50 dollars per additional editor and the real cost quickly exceeds the headline 250.
  • Avo governs event definitions but does not fix historic data, so an organisation with years of inconsistent tracking still faces the backfill problem it cannot solve.
  • Code generation requires engineering teams to adopt generated modules in their build, and in practice some platform teams resist, leaving parts of the estate ungoverned and the plan only partly enforced.
  • Inspector event volume is capped by tier, at 100,000 on free and one million on enterprise, so a high-traffic consumer product samples rather than observes everything and drift can hide in the unobserved portion.
  • It is an additional tool in an analytics stack that already costs money, and justifying it requires the organisation to accept that its existing data is unreliable, which is a political argument as much as a budgetary one.

Delinea

  • The Thycotic and Centrify lineages are integrated unevenly, so buying the full portfolio means running consoles and agents that do not share one administrative model as cleanly as the marketing suggests.
  • Modules are licensed separately by different units, per privileged user for the vault and per endpoint for privilege management, which makes total cost hard to model and easy to underestimate at scale.
  • Delinea does not publish rates, so buyers benchmark against third party and public sector listings; expect list prices to be negotiable by a wide margin, which means the first quote is not the price.
  • Thoma Bravo ownership since 2021 has coincided with firmer renewal pricing, and buyers with a single-vendor PAM estate have little leverage once credentials are inside the vault.
  • Migrating out of a privileged access vault is a genuinely hard project because every automated process that fetches a secret has to be repointed, so the switching cost is real and the vendor knows it.

Pricing, plan by plan

Avo

Free
  • FreeFree
    • 2 editor seats
    • Unlimited comment seats
    • 100,000 events observed in Inspector
  • Team$250/month
    • 5 editor seats included
    • Additional editors at $50 per month annually
    • Approval workflows and branch audits
  • Enterprise$undefined/year
    • Custom seats and event volume
    • 1,000,000 events observed in Inspector
    • Enforceable approval and design standards

Delinea

On request
  • Secret Server$undefined/year
    • Priced per privileged user, tiered by edition
    • Cloud or on premises deployment
    • Session recording in higher editions
  • Privilege Manager$undefined/year
    • Priced per endpoint
    • Local admin rights removal and application elevation
    • Licensed separately from Secret Server
  • Server PAM$undefined/year
    • Priced per managed server or per privileged user
    • Just-in-time server access
    • Licensed separately

Which should you pick?

Choose Avo if

  • You need tracking plan.
  • You want to start without paying.
  • You work on Web, iOS, Android, Web SDK, API.
  • You also want code generation.
Avo review

Choose Delinea if

  • You need secret server.
  • You work on Web, Windows, Linux, macOS.
  • You also want privileged session recording.
Delinea review

Questions people ask

Is Avo or Delinea better?
Neither clearly leads. Avo starts at Free and Delinea at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Avo or Delinea?
Avo has a free tier; the other does not. Paid plans start at Free for Avo and On request for Delinea.
Does Avo or Delinea run on more platforms?
Avo runs on Web, iOS, Android, Web SDK, API. Delinea runs on Web, Windows, Linux, macOS.
Can I use Avo for free?
Yes. Avo has a free tier, so you can try it without paying. Delinea starts at On request.
What is Avo best used for?
Avo is most often used for a product team whose ios and android event names have drifted apart, making cross-platform funnels meaningless, an analytics lead who wants tracking changes to go through review rather than appearing in production unannounced, a company migrating between analytics tools that needs a canonical event schema independent of any vendor, an engineering organisation that wants event tracking mistakes caught by the compiler rather than by an analyst three months later. Of those, a product team whose ios and android event names have drifted apart, making cross-platform funnels meaningless and an analytics lead who wants tracking changes to go through review rather than appearing in production unannounced are not what Delinea is typically brought in for.
What can Avo do that Delinea cannot?
Avo covers Tracking plan, Code generation, Inspector, Branching and approvals. Delinea covers Secret Server, Privileged session recording, Privilege Manager, Server PAM.

Answered from the vendors’ own pages

Avo: Is the free tier usable in production?

Yes. It includes two editors, code generation and 100,000 events observed in Inspector, which is enough for a small team.

Delinea: Is Delinea the same as Thycotic?

Delinea is the merged company formed from Thycotic and Centrify in 2021. Secret Server is the former Thycotic product; the server access products come from Centrify.

Avo: What exactly does code generation give me?

Type-safe tracking functions per platform, so a wrong event name or property type fails at compile time rather than in production data.

Delinea: Is pricing published?

Not by Delinea. Public sector frameworks have listed Secret Server Cloud around 348 GBP per user per year, which is a reference point, not a quote.

Avo: Does Avo replace Amplitude or Mixpanel?

No. It governs the events those tools receive; you still need an analytics product.

Delinea: Does one licence cover endpoints and servers?

No. Secret Server, Privilege Manager and Server PAM are separately licensed on different units. Scope all three if your requirement spans them.

Avo: How much is the Team plan?

250 US dollars a month billed annually for five editors, or 300 billed monthly, with extra editors at 50 dollars.

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