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Cybersecurity · head to head

Avast One vs Proofpoint

Avast One logo

Avast One

Cybersecurity

All-in-one protection for your digital life

From
Free
Rated
-
Full reviewWebsite
Proofpoint logo

Proofpoint

Cybersecurity

Email security and data protection suite from a private company owned by Thoma Bravo, licensed per user with modules sold separately.

From
$6/month
Rated
-
Full reviewWebsite

The short version

  • Only Avast One has a free tier, so it costs nothing to try first.
  • Each has a real cost: Avast One ransomware and Wi-Fi vulnerability protection only on paid plans; Proofpoint licensing is per user per year with each capability as a separate stock item, so the platform shown in a proof of concept is normally several products, and adding awareness training, data loss prevention or insider threat monitoring later is a fresh negotiation rather than enabling a feature.
  • They diverge on capability: Avast One covers Antivirus, Proofpoint covers Inline secure email gateway.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Avast One and Proofpoint actually diverge.

Attributes where Avast One and Proofpoint differ
AttributeAvast OneProofpoint
Starting priceFree$6/month
Pricing modelUnknownsubscription
Free tierYesNo
PlatformsWindows, macOS, iOS, AndroidEmail, Cloud, Web
Founded19882002

Identical on both: user rating (Not yet rated), category (Cybersecurity).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Avast One

  • Antivirus
  • Firewall
  • VPN
  • Data breach monitoring
  • Email Guardian
  • Webcam Shield
  • Ransomware Shield
  • Performance optimization

Only in Proofpoint

  • Inline secure email gateway
  • Attachment sandboxing
  • URL rewriting and click-time analysis
  • Threat Response Auto-Pull
  • Email Fraud Defense
  • Security awareness training
  • Insider Threat Management
  • Enterprise DLP

What people use each for

The jobs each tool is most often brought in to do.

Avast One

  • Antivirusnot Proofpoint
  • Internet Securitynot Proofpoint
  • Privacy Toolsnot Proofpoint

Proofpoint

  • A regulated organisation that needs a filtering layer, DMARC enforcement and archiving with an auditable trail across all threenot Avast One
  • An organisation that suffered a business email compromise and must show its board a control that stops delivery rather than remediating afterwardsnot Avast One
  • Concentrating stronger controls and training on the specific individuals who actually receive targeted attacks rather than applying uniform policynot Avast One
  • Retracting a phishing message from thousands of mailboxes after the verdict changes, including copies that were forwarded internallynot Avast One

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Avast One

  • Ransomware and Wi-Fi vulnerability protection only on paid plans
  • Free plan VPN is limited, no data breakthrough monitoring
  • Rebuilt app in May 2026 may have stability issues

Proofpoint

  • Licensing is per user per year with each capability as a separate stock item, so the platform shown in a proof of concept is normally several products, and adding awareness training, data loss prevention or insider threat monitoring later is a fresh negotiation rather than enabling a feature.
  • It sits inline with MX records pointed at it, so any service degradation is a mail outage for the entire organisation, and both migrating on and migrating off are cutovers with queueing, rollback planning and a real risk of message loss.
  • Most customers on Microsoft 365 E5 or Google Workspace Enterprise are already paying for native filtering, so Proofpoint is a second licence layered over a capability the organisation owns, and that comparison is raised by finance at every single renewal.
  • The administration console carries a decade of acquisitions: the classic gateway policy routes and filters do not share a model with the newer module interfaces, rule evaluation is order-sensitive in ways that surprise untrained administrators, and mistakes there silently change what is delivered.
  • Quarantine management is a standing helpdesk workload because legitimate bulk mail, invoices and supplier notifications are held, and unless end-user digests are configured and users are taught to use them, the security team becomes the mail release desk.

Pricing, plan by plan

Avast One

Free
  • FreeFree
    • Antivirus
    • Limited VPN
    • Privacy tools
  • Silver$2.99/month
    • Enhanced antivirus
    • VPN
    • Device cleanup
  • Premium$4.19/month
    • Full antivirus
    • VPN with 55 servers
    • Password manager
  • Premium Plus$11.67/month
    • All Premium features
    • 30 devices covered

Proofpoint

$6/month
  • Email Protection$6/month
    • Per user
    • Advanced threat detection
    • Data loss prevention
  • Compliance$8/month
    • All Email Protection
    • Archive & search
    • eDiscovery
  • Advanced Threat$10/month
    • All Compliance features
    • Targeted attack detection
    • Behavior analytics

Which should you pick?

Choose Avast One if

  • You need antivirus.
  • You want to start without paying.
  • You work on Windows, macOS, iOS, Android.
  • You also want firewall.
Avast One review

Choose Proofpoint if

  • You need inline secure email gateway.
  • You work on Email, Cloud, Web.
  • You also want attachment sandboxing.
Proofpoint review

Questions people ask

Is Avast One or Proofpoint better?
Neither clearly leads. Avast One starts at Free and Proofpoint at $6/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Avast One or Proofpoint?
Avast One has a free tier; the other does not. Paid plans start at Free for Avast One and $6/month for Proofpoint.
Does Avast One or Proofpoint run on more platforms?
Avast One runs on Windows, macOS, iOS, Android. Proofpoint runs on Email, Cloud, Web.
Can I use Avast One for free?
Yes. Avast One has a free tier, so you can try it without paying. Proofpoint starts at $6/month.
What is Avast One best used for?
Avast One is most often used for antivirus, internet security, privacy tools. Of those, antivirus and internet security are not what Proofpoint is typically brought in for.
What can Avast One do that Proofpoint cannot?
Avast One covers Antivirus, Firewall, VPN, Data breach monitoring. Proofpoint covers Inline secure email gateway, Attachment sandboxing, URL rewriting and click-time analysis, Threat Response Auto-Pull.

Answered from the vendors’ own pages

Avast One: Is Avast One free?

Yes. Avast One offers a free tier with antivirus, VPN (limited), and privacy tools. Paid plans start at $2.99/month for Silver and $4.19/month for Premium covering up to 5 devices.

Source
Proofpoint: Does it replace Microsoft Defender for Office 365?

Functionally it overlaps heavily, and running both means paying twice for filtering. Most Proofpoint customers on Microsoft 365 keep Defender licensed because it is bundled in E5 and use Proofpoint as the inline gateway. Expect to justify that duplication annually.

Avast One: What does Avast One include?

Avast One provides antivirus, VPN, password manager, device cleanup, Wi-Fi security, data breach monitoring, and protection against AI-generated scams and deepfakes.

Source
Proofpoint: Who owns Proofpoint?

Thoma Bravo, a private equity firm, which took the company private in 2021. It has continued to acquire since, including Tessian, Normalyze and Hornetsecurity, which is why the portfolio spans so many adjacent categories.

Avast One: Does Avast One have ransomware protection?

Ransomware protection is available only on paid plans, not the free tier. Free users get antivirus and basic protection only.

Source
Proofpoint: Do I have to change my MX records?

For the gateway, yes. That is what makes it inline and able to block before delivery. Some newer capabilities integrate through the mailbox API instead, but the core protection model is MX-level.

Proofpoint: Is security awareness training included?

No, it is a separate subscription. It integrates well with the threat data, so training can target the users actually being attacked, but it is a distinct line item on the quote.

Proofpoint: What does Threat Response Auto-Pull actually do?

It removes messages from mailboxes after delivery when the verdict changes, including copies that users forwarded internally. It is the answer to the case where a link was clean at delivery and weaponised an hour later.

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