Softwr

Software · head to head

Captiv8 vs FirstPromoter

Captiv8 logo

Captiv8

Software

AI influencer marketing and e-commerce platform

From
On request
Rated
-
Full reviewWebsite
FirstPromoter logo

FirstPromoter

Software

Referral tracking for SaaS and subscription businesses

From
$49/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Captiv8 pricing is by quote only, with no rate, tier or minimum published; the site requires a demo request before pricing is discussed; FirstPromoter plans are capped by affiliate-driven revenue, so Starter at $49 a month stops at $5,000 a month and Business at $99 stops at $15,000
  • They diverge on capability: Captiv8 covers Creator discovery, FirstPromoter covers Recurring commission tracking.

Where they differ

Only the attributes on which Captiv8 and FirstPromoter actually diverge.

Attributes where Captiv8 and FirstPromoter differ
AttributeCaptiv8FirstPromoter
Starting priceOn request$49/month
Pricing modelsubscriptionUnknown
PlatformsWeb, ApiWeb (SaaS)
Founded20162017

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Captiv8

  • Creator discovery
  • Campaign management
  • Shoppable content
  • Performance tracking
  • ROI analytics
  • Content approval
  • Payment processing
  • Integration tools

Only in FirstPromoter

  • Recurring commission tracking
  • Multi-tier rewards
  • Coupon attribution
  • Public leaderboards
  • Custom signup pages
  • Stripe
  • Braintree
  • Paddle

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Captiv8

  • Discovering creators and running campaign workflow, amplification and measurement in one suitenot FirstPromoter
  • Running creator-led commerce through branded storefronts and TikTok Shopnot FirstPromoter
  • Attributing sales to creators through affiliate links and commerce integrationsnot FirstPromoter
  • Talent agencies managing rosters through the Talent Management Portalnot FirstPromoter

FirstPromoter

  • Running an affiliate or referral programme for a SaaS productnot Captiv8
  • Tracking referral revenue through Stripenot Captiv8
  • Paying affiliates and issuing invoicesnot Captiv8
  • Multi-tier commission structures on the higher plansnot Captiv8

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Captiv8

  • Pricing is by quote only, with no rate, tier or minimum published; the site requires a demo request before pricing is discussed
  • Creator commerce and affiliate storefronts are a separate product line from the Influencer Marketing Suite

FirstPromoter

  • Plans are capped by affiliate-driven revenue, so Starter at $49 a month stops at $5,000 a month and Business at $99 stops at $15,000
  • Starter is limited to 1,000 affiliates, 3 campaigns and 2 websites
  • Multi-tiered commissions, invoicing and Stripe payouts require the Business tier
  • Fraud and refund protection, automated payouts, SSO and custom roles are Enterprise only, from $149 a month
  • There is no free tier, only a 14 day trial

Pricing, plan by plan

Captiv8

On request
  • Professional$undefined/month
    • Creator discovery
    • Campaign management
    • Shoppable content

FirstPromoter

$49/month
  • Starter$49/month
    • Up to $5,000/month affiliate revenue
    • 2 campaigns maximum
    • 1,000 affiliates maximum
  • Business$99/month
    • Up to $15,000/month affiliate revenue
    • Unlimited campaigns
    • Unlimited affiliates
  • Enterprise$149/month
    • $30,000+/month affiliate revenue
    • Unlimited campaigns
    • Unlimited affiliates

Which should you pick?

Choose Captiv8 if

  • You need creator discovery.
  • You work on Web, Api.
  • You also want campaign management.
Captiv8 review

Choose FirstPromoter if

  • You need recurring commission tracking.
  • You work on Web (SaaS).
  • You also want multi-tier rewards.
FirstPromoter review

Questions people ask

Is Captiv8 or FirstPromoter better?
Neither clearly leads. Captiv8 starts at On request and FirstPromoter at $49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Captiv8 or FirstPromoter?
Captiv8 starts at On request and FirstPromoter at $49/month.
Does Captiv8 or FirstPromoter run on more platforms?
Captiv8 runs on Web, Api. FirstPromoter runs on Web (SaaS).
What is Captiv8 best used for?
Captiv8 is most often used for discovering creators and running campaign workflow, amplification and measurement in one suite, running creator-led commerce through branded storefronts and tiktok shop, attributing sales to creators through affiliate links and commerce integrations, talent agencies managing rosters through the talent management portal. Of those, discovering creators and running campaign workflow, amplification and measurement in one suite and running creator-led commerce through branded storefronts and tiktok shop are not what FirstPromoter is typically brought in for.
What can Captiv8 do that FirstPromoter cannot?
Captiv8 covers Creator discovery, Campaign management, Shoppable content, Performance tracking. FirstPromoter covers Recurring commission tracking, Multi-tier rewards, Coupon attribution, Public leaderboards. Both handle Web support.

Answered from the vendors’ own pages

FirstPromoter: Does FirstPromoter offer a free trial?

Yes, FirstPromoter offers a 14-day free trial with no credit card required. After the trial, subscription pricing starts at $49/month for the Starter plan.

Source
FirstPromoter: What are FirstPromoter's pricing tiers based on?

FirstPromoter pricing is based on monthly tracked revenue from your affiliate program. The Starter plan ($49/month) supports up to $5,000/month affiliate revenue with 2 campaigns, the Business plan ($99/month) supports up to $15,000/month, and the Enterprise plan ($149+/month) supports $30,000+/month.

Source
FirstPromoter: Which billing platforms does FirstPromoter integrate with?

FirstPromoter integrates with Stripe, Chargebee, Paddle, Recurly, and Braintree. The platform ties commissions to subscription billing events like renewals, upgrades, and cancellations.

Source
FirstPromoter: Does FirstPromoter support multi-level affiliate commissions?

Yes, FirstPromoter supports multi-level commissions tracking up to 3 levels deep, allowing affiliates to earn from their own referrals and referrals they bring in.

Source
FirstPromoter: Can I customize the affiliate portal branding in FirstPromoter?

Yes, FirstPromoter provides a white-label partner portal that you can customize with your domain and branding. However, FirstPromoter's logo appears on portal pages unless you upgrade to higher tiers.

Source
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on Captiv8

More on FirstPromoter

Keep looking

Other head to heads