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APIs · head to head

Apollo GraphQL vs Saleor

Apollo GraphQL logo

Apollo GraphQL

APIs

GraphQL platform and API orchestration layer for building unified graphs

From
Free
Rated
-
Full reviewWebsite
Saleor logo

Saleor

E-Commerce

Open-source, headless e-commerce platform with a GraphQL API

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Apollo GraphQL pricing beyond the Developer tier requires contacting sales, making cost comparison harder for mid-size teams.; Saleor saleor requires development resources to build a storefront, since it ships as an API-only backend without a front-end store out of the box.
  • They diverge on capability: Apollo GraphQL covers Apollo Connectors, Saleor covers GraphQL API.
  • Prices and features above were last checked on 29 August 2026.

Where they differ

Only the attributes on which Apollo GraphQL and Saleor actually diverge.

Attributes where Apollo GraphQL and Saleor differ
AttributeApollo GraphQLSaleor
Pricing modelfreemiumopen-source
CategoryAPIsE-Commerce
FoundedUnknown2019

Identical on both: starting price (Free), free tier (Yes), platforms (web, api), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo GraphQL

  • Apollo Connectors
  • GraphOS Router
  • Schema registry
  • Schema checks
  • Response caching
  • Audit logging

Only in Saleor

  • GraphQL API
  • Admin dashboard
  • Webhooks and apps
  • Omnichannel order processing
  • Configurator CLI
  • OpenTelemetry tracing
  • OpenID Connect support

What people use each for

The jobs each tool is most often brought in to do.

Apollo GraphQL

  • Federating multiple backend services into one GraphQL APInot Saleor
  • Wrapping legacy REST APIs for frontend consumptionnot Saleor
  • Enterprise API governance with schema checks and audit logsnot Saleor
  • Reducing frontend over-fetching and under-fetching of datanot Saleor

Saleor

  • Custom headless storefrontsnot Apollo GraphQL
  • Composable commerce architecturesnot Apollo GraphQL
  • Omnichannel retail and B2B commercenot Apollo GraphQL
  • Developer-built e-commerce requiring deep API accessnot Apollo GraphQL

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo GraphQL

  • Pricing beyond the Developer tier requires contacting sales, making cost comparison harder for mid-size teams.
  • Adopting GraphOS effectively requires buy-in to the GraphQL paradigm, which is a larger architectural shift than adding a REST gateway.
  • The free plan's 1-day data retention and 60 req/min self-hosted router limit make it unsuitable for production use.
  • Volume-based per-request pricing can become expensive at very high request volumes compared to flat-rate API gateways.

Saleor

  • Saleor requires development resources to build a storefront, since it ships as an API-only backend without a front-end store out of the box.
  • Self-hosting requires managing infrastructure, scaling, and updates, which adds operational overhead compared to fully managed platforms.
  • Saleor Cloud's paid tiers start at $1,599/month, making the managed offering costly for small merchants compared to typical SaaS store builders.
  • The GraphQL-first, code-driven approach has a steeper learning curve for non-technical users than drag-and-drop e-commerce builders.

Pricing, plan by plan

Apollo GraphQL

Free
  • FreeFree
    • Up to 3 developers
    • 1-day data retention
    • Community support
  • Developer$5/month
    • $5 per million requests with volume discounts
    • $50 usage credit for new signups
    • Up to 10 developers
  • Standard$undefined/month
    • Up to 30 developers
    • 90-day data retention
    • Standard support with SLA
  • Enterprise$undefined/month
    • Unlimited developers
    • 18-month data retention
    • 24x7x365 support with SLA

Saleor

Free
  • Sandboxes (Cloud)Free
    • Free forever tier for prototyping and development
  • Select (Cloud)$1599/month
    • Up to $200,000 GMV monthly
    • 0.8% fee on orders exceeding GMV limit
    • Dedicated Slack channel
  • Volume (Cloud)$3999/month
    • Up to $1,000,000 GMV monthly
    • 0.4% fee on orders exceeding GMV limit
    • Dedicated Slack channel
  • Enterprise (Cloud)$undefined/mo
    • Custom GMV limits
    • Fees negotiable as low as 0.2%
    • Project delivery lead

Which should you pick?

Choose Apollo GraphQL if

  • You need apollo connectors.
  • You want to start without paying.
  • You work on web, api.
  • You also want graphos router.
Apollo GraphQL review

Choose Saleor if

  • You need graphql api.
  • You want to start without paying.
  • You work on web, api.
  • You also want admin dashboard.
Saleor review

Questions people ask

Is Apollo GraphQL or Saleor better?
Neither clearly leads. Apollo GraphQL starts at Free and Saleor at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo GraphQL or Saleor?
Apollo GraphQL starts at Free and Saleor at Free.
Does Apollo GraphQL or Saleor run on more platforms?
Both run on web, api, so platform support will not decide this one for you.
Can I use Apollo GraphQL for free?
Both have a free tier, so you can try either at no cost before committing.
What is Apollo GraphQL best used for?
Apollo GraphQL is most often used for federating multiple backend services into one graphql api, wrapping legacy rest apis for frontend consumption, enterprise api governance with schema checks and audit logs, reducing frontend over-fetching and under-fetching of data. Of those, federating multiple backend services into one graphql api and wrapping legacy rest apis for frontend consumption are not what Saleor is typically brought in for.
What can Apollo GraphQL do that Saleor cannot?
Apollo GraphQL covers Apollo Connectors, GraphOS Router, Schema registry, Schema checks. Saleor covers GraphQL API, Admin dashboard, Webhooks and apps, Omnichannel order processing.

Answered from the vendors’ own pages

Apollo GraphQL: What does Apollo GraphQL cost?

The Free plan supports up to 3 developers at no cost. Developer plan starts at $5 per million requests with a $50 signup credit, while Standard and Enterprise require contacting sales for custom pricing.

Source
Saleor: Is Saleor free to use?

Yes. Saleor is open source under the BSD-3-Clause license and can be self-hosted for free. Saleor Cloud also offers a free Sandboxes tier for prototyping and development.

Source
Apollo GraphQL: Is there a free plan and what are its limits?

Yes, the Free 'Forever Free' plan supports up to 3 developers, 1-day data retention for checks and insights, and a self-hosted router capped at 60 requests per minute.

Source
Saleor: How much does Saleor Cloud cost?

Saleor Cloud paid plans start at $1,599/month for the Select plan (up to $200,000 monthly GMV), with Volume at $3,999/month and custom Enterprise pricing for larger merchants.

Source
Apollo GraphQL: How is usage metered on paid plans?

Standard requests are billed per million operations with tiered volume discounts, starting at $5.00/million for the first 250M and dropping to $3.00/million beyond 5B, with similar tiered pricing for subscription update events.

Source
Saleor: Does Saleor provide a storefront out of the box?

No. Saleor is an API-only, headless commerce backend built on GraphQL; storefronts must be built separately using the API and are not bundled with the platform.

Source
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