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Software · head to head

Amplitude vs Mural

Amplitude logo

Amplitude

Software

The digital analytics platform to understand your users

From
Free
Rated
-
Full reviewWebsite
Mural logo

Mural

Software

The digital workspace for visual collaboration

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; Mural the free plan allows 3 editable murals at a time, so working on a fourth means archiving one
  • They diverge on capability: Amplitude covers Event tracking, Mural covers Infinite canvas.

Where they differ

Only the attributes on which Amplitude and Mural actually diverge.

Attributes where Amplitude and Mural differ
AttributeAmplitudeMural
Pricing modelUnknownsubscription
PlatformsWeb, Ios, Android, ApiWeb, Ios, Android
Founded20122011

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • A/B testing
  • Revenue analytics
  • Predictive analytics

Only in Mural

  • Infinite canvas
  • Sticky notes
  • Shapes & connectors
  • Image uploads
  • Real-time collaboration
  • Templates
  • Voting & feedback
  • Microsoft Teams

Both cover

  • Slack
  • SOC2
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Amplitude

  • User behavior analysisnot Mural
  • Feature adoption trackingnot Mural
  • Conversion rate optimizationnot Mural
  • Customer journey mappingnot Mural
  • Retention improvementnot Mural

Mural

  • Running collaborative workshops and retrospectives on a shared whiteboardnot Amplitude
  • Mapping journeys and diagrams with a distributed teamnot Amplitude

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

Mural

  • The free plan allows 3 editable murals at a time, so working on a fourth means archiving one
  • Mural AI and the Zoom and Webex integrations require Team+ at $9.99 per member per month billed annually
  • SSO and the Okta, Azure and GitHub integrations are Business only at $17.99 per member per month
  • Multiple workspaces, SCIM, audit logs and enforced 2FA are Enterprise only with no published price

Pricing, plan by plan

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

Mural

Free
  • FreeFree
    • 1 mural
    • Basic shapes
    • File uploads
  • Team$16/month
    • Unlimited murals
    • Advanced templates
    • Team collaboration

Which should you pick?

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.
Amplitude review

Choose Mural if

  • You need infinite canvas.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want sticky notes.
Mural review

Questions people ask

Is Amplitude or Mural better?
Neither clearly leads. Amplitude starts at Free and Mural at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amplitude or Mural?
Amplitude starts at Free and Mural at Free.
Does Amplitude or Mural run on more platforms?
Amplitude runs on Web, Ios, Android, Api. Mural runs on Web, Ios, Android.
Can I use Amplitude for free?
Both have a free tier, so you can try either at no cost before committing.
What is Amplitude best used for?
Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what Mural is typically brought in for.
What can Amplitude do that Mural cannot?
Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. Mural covers Infinite canvas, Sticky notes, Shapes & connectors, Image uploads. Both handle Slack, SOC2, GDPR.

Answered from the vendors’ own pages

Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
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