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Software · head to head

Amplitude vs Make

Amplitude logo

Amplitude

Software

The digital analytics platform to understand your users

From
Free
Rated
-
Full reviewWebsite
Make logo

Make

Software

The platform for the new way of working

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; Make free tier limited to 1,000 credits per month
  • They diverge on capability: Amplitude covers Event tracking, Make covers Visual workflow builder.

Where they differ

Only the attributes on which Amplitude and Make actually diverge.

Attributes where Amplitude and Make differ
AttributeAmplitudeMake
Pricing modelUnknownfreemium
PlatformsWeb, Ios, Android, ApiWeb
Founded20122013

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • A/B testing
  • Revenue analytics
  • Predictive analytics

Only in Make

  • Visual workflow builder
  • Webhooks
  • API connectors
  • Conditional logic
  • Data transformation
  • Error handling
  • Scheduling
  • Team collaboration

Both cover

  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Amplitude

  • User behavior analysisnot Make
  • Feature adoption trackingnot Make
  • Conversion rate optimizationnot Make
  • Customer journey mappingnot Make
  • Retention improvementnot Make

Make

  • Automating integrations between 3,000+ pre-built applicationsnot Amplitude
  • Building AI agents and workflow automation without extensive codingnot Amplitude
  • Enterprise automation with GDPR, SOC 2 Type II compliancenot Amplitude
  • Rapid deployment of automations from concept to livenot Amplitude

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

Make

  • Free tier limited to 1,000 credits per month
  • Free tier restricted to 2 active scenarios maximum
  • Free tier enforces 15-minute minimum scheduling interval
  • Credit-based model means costs scale with usage volume, not just features

Pricing, plan by plan

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

Make

Free

No published plan breakdown. See the Make review.

Which should you pick?

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.
Amplitude review

Choose Make if

  • You need visual workflow builder.
  • You want to start without paying.
  • You also want webhooks.
Make review

Questions people ask

Is Amplitude or Make better?
Neither clearly leads. Amplitude starts at Free and Make at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amplitude or Make?
Amplitude starts at Free and Make at Free.
Does Amplitude or Make run on more platforms?
Amplitude runs on Web, Ios, Android, Api. Make runs on Web.
Can I use Amplitude for free?
Both have a free tier, so you can try either at no cost before committing.
What is Amplitude best used for?
Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what Make is typically brought in for.
What can Amplitude do that Make cannot?
Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. Make covers Visual workflow builder, Webhooks, API connectors, Conditional logic. Both handle Salesforce.

Answered from the vendors’ own pages

Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
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