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Software · head to head

Amplitude vs Pop

Amplitude logo

Amplitude

Software

The digital analytics platform to understand your users

From
Free
Rated
-
Pop logo

Pop

Software

Lightweight screen sharing and recording

From
Free
Rated
-

The short version

  • They diverge on capability: Amplitude covers Event tracking, Pop covers Screen sharing.

Where they differ

Only the attributes on which Amplitude and Pop actually diverge.

Attributes where Amplitude and Pop differ
AttributeAmplitudePop
Pricing modelUnknownfreemium
PlatformsWeb, Ios, Android, ApiWeb, Chrome extension, Desktop
Founded20122020

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • A/B testing
  • Revenue analytics
  • Predictive analytics

Only in Pop

  • Screen sharing
  • Recording
  • Instant links
  • Minimal interface
  • Chat
  • Web support
  • Chrome extension support
  • Desktop support

Both cover

  • Slack

What people use each for

The jobs each tool is most often brought in to do.

Amplitude

  • User behavior analysisnot Pop
  • Feature adoption trackingnot Pop
  • Conversion rate optimizationnot Pop
  • Customer journey mappingnot Pop
  • Retention improvementnot Pop

Pop

  • Video Conferencingnot Amplitude
  • Team Collaborationnot Amplitude
  • Project Managementnot Amplitude

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

Pop

Nothing recorded yet. See the Pop review.

Pricing, plan by plan

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

Pop

Free
  • FreeFree
    • Instant sharing
    • Recording
    • Basic features
  • Pro$9.99/month
    • Advanced features
    • Priority support

Which should you pick?

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.

Choose Pop if

  • You need screen sharing.
  • You want to start without paying.
  • You work on Web, Chrome extension, Desktop.
  • You also want recording.

Questions people ask

Is Amplitude or Pop better?
Neither clearly leads. Amplitude starts at Free and Pop at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amplitude or Pop?
Amplitude starts at Free and Pop at Free.
Does Amplitude or Pop run on more platforms?
Amplitude runs on Web, Ios, Android, Api. Pop runs on Web, Chrome extension, Desktop.
Can I use Amplitude for free?
Both have a free tier, so you can try either at no cost before committing.
What is Amplitude best used for?
Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what Pop is typically brought in for.
What can Amplitude do that Pop cannot?
Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. Pop covers Screen sharing, Recording, Instant links, Minimal interface. Both handle Slack.

Answered from the vendors’ own pages

Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source

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