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Software · head to head

Aha! vs Mural

Aha! logo

Aha!

Software

Roadmapping software for product builders

From
$59/month
Rated
-
Full reviewWebsite
Mural logo

Mural

Software

The digital workspace for visual collaboration

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Mural has a free tier, so it costs nothing to try first.
  • Each has a real cost: Aha! sold as eight separate products rather than one subscription, so Roadmaps, Discovery, Ideas, Whiteboards, Builder, Develop, Teamwork and Knowledge are each priced per user; Mural the free plan allows 3 editable murals at a time, so working on a fourth means archiving one
  • They diverge on capability: Aha! covers Strategic roadmaps, Mural covers Infinite canvas.

Where they differ

Only the attributes on which Aha! and Mural actually diverge.

Attributes where Aha! and Mural differ
AttributeAha!Mural
Starting price$59/monthFree
Pricing modelUnknownsubscription
Free tierNoYes
PlatformsWebWeb, Ios, Android
Founded20132011

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Aha!

  • Strategic roadmaps
  • Release planning
  • Idea management
  • Requirements & user stories
  • Visual workflows
  • Gantt charts
  • Pivot tables
  • Custom scorecards

Only in Mural

  • Infinite canvas
  • Sticky notes
  • Shapes & connectors
  • Image uploads
  • Real-time collaboration
  • Templates
  • Voting & feedback
  • Asana

Both cover

  • Jira
  • Slack
  • Microsoft Teams
  • SOC2
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Aha!

  • Product roadmapping linked to strategy and goalsnot Mural
  • Collecting and scoring customer feedback through Ideasnot Mural
  • Customer research and interview analysis with Discoverynot Mural
  • Agile delivery tracking with Developnot Mural
  • Internal product documentation with Knowledgenot Mural

Mural

  • Running collaborative workshops and retrospectives on a shared whiteboardnot Aha!
  • Mapping journeys and diagrams with a distributed teamnot Aha!

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Aha!

  • Sold as eight separate products rather than one subscription, so Roadmaps, Discovery, Ideas, Whiteboards, Builder, Develop, Teamwork and Knowledge are each priced per user
  • Roadmaps at $59 per user per month is expensive next to general project tools, and Discovery and Ideas add $39 each
  • The Develop integration with Roadmaps requires the Enterprise or Enterprise+ tier
  • Annual billing is by invoice only; monthly is card

Mural

  • The free plan allows 3 editable murals at a time, so working on a fourth means archiving one
  • Mural AI and the Zoom and Webex integrations require Team+ at $9.99 per member per month billed annually
  • SSO and the Okta, Azure and GitHub integrations are Business only at $17.99 per member per month
  • Multiple workspaces, SCIM, audit logs and enforced 2FA are Enterprise only with no published price

Pricing, plan by plan

Aha!

$59/month
  • Startup$29/month
    • All premium features
    • Discounted pricing for early-stage startups
  • Premium$59/month
    • Strategy setting
    • Roadmap creation
    • Feature prioritization
  • Enterprise$null/month
    • Unlimited reviewers and viewers
    • Advanced features
  • Enterprise+$null/month
    • Everything in Enterprise plus workflow automation
    • Capacity planning
    • Concierge support

Mural

Free
  • FreeFree
    • 1 mural
    • Basic shapes
    • File uploads
  • Team$16/month
    • Unlimited murals
    • Advanced templates
    • Team collaboration

Which should you pick?

Choose Aha! if

  • You need strategic roadmaps.
  • You also want release planning.
Aha! review

Choose Mural if

  • You need infinite canvas.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want sticky notes.
Mural review

Questions people ask

Is Aha! or Mural better?
Neither clearly leads. Aha! starts at $59/month and Mural at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Aha! or Mural?
Mural has a free tier; the other does not. Paid plans start at $59/month for Aha! and Free for Mural.
Does Aha! or Mural run on more platforms?
Aha! runs on Web. Mural runs on Web, Ios, Android.
Can I use Mural for free?
Yes. Mural has a free tier, so you can try it without paying. Aha! starts at $59/month.
What is Aha! best used for?
Aha! is most often used for product roadmapping linked to strategy and goals, collecting and scoring customer feedback through ideas, customer research and interview analysis with discovery, agile delivery tracking with develop. Of those, product roadmapping linked to strategy and goals and collecting and scoring customer feedback through ideas are not what Mural is typically brought in for.
What can Aha! do that Mural cannot?
Aha! covers Strategic roadmaps, Release planning, Idea management, Requirements & user stories. Mural covers Infinite canvas, Sticky notes, Shapes & connectors, Image uploads. Both handle Jira, Slack, Microsoft Teams, SOC2.

Answered from the vendors’ own pages

Aha!: Does Aha! have a free tier?

No. Aha! offers a 30-day free trial without requiring a credit card, but there is no permanent free plan. Pricing starts at $59/user/month for Aha! Roadmaps.

Source
Aha!: How is Aha! pricing structured?

Aha! uses per-user billing. Premium plan charges all users equally regardless of permission level. Enterprise plans only charge for workspace owners and contributors, with unlimited reviewers and viewers at no additional cost.

Source
Aha!: Can I use Aha! offline?

Aha! is a cloud-based SaaS platform with no offline mode mentioned in documentation. All features require internet connectivity to the cloud servers.

Source
Aha!: What does Enterprise+ plan include?

Enterprise+ includes workflow automation, capacity planning, custom tables and calculations, advanced license management, account backup and export, anti-virus scanning, IP access control, and concierge white-glove support.

Source
Aha!: How many integrations does Aha! support?

Aha! Roadmaps offers 40+ integrations including Jira, Azure DevOps, Slack, Salesforce, and Zendesk. Salesforce and Zendesk require additional add-on purchases.

Source
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