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Amplitude vs IFTTT

Amplitude logo

Amplitude

Software

The digital analytics platform to understand your users

From
Free
Rated
-
Full reviewWebsite
IFTTT logo

IFTTT

Software

Automate almost anything with IFTTT

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; IFTTT free plan limited to only 2 applets total
  • They diverge on capability: Amplitude covers Event tracking, IFTTT covers If-then applets.

Where they differ

Only the attributes on which Amplitude and IFTTT actually diverge.

Attributes where Amplitude and IFTTT differ
AttributeAmplitudeIFTTT
Pricing modelUnknownfreemium
PlatformsWeb, Ios, Android, ApiWeb, iOS, Android
Founded20122011

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • A/B testing
  • Revenue analytics
  • Predictive analytics

Only in IFTTT

  • If-then applets
  • Webhooks
  • Smart home integration
  • Social media
  • Email notifications
  • Data logging
  • 650+ services
  • Smart home devices

Both cover

  • Encryption

What people use each for

The jobs each tool is most often brought in to do.

Amplitude

  • User behavior analysisnot IFTTT
  • Feature adoption trackingnot IFTTT
  • Conversion rate optimizationnot IFTTT
  • Customer journey mappingnot IFTTT
  • Retention improvementnot IFTTT

IFTTT

  • Casual automation with up to 2 simple applets via free plannot Amplitude
  • Power users requiring 20 applets and multi-action capabilities via Pro plannot Amplitude
  • Advanced automation with unlimited applets and AI services via Pro+ plannot Amplitude

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

IFTTT

  • Free plan limited to only 2 applets total
  • Free plan applets run at standard speed; fastest speeds require Pro tier
  • Free plan excludes webhooks, multi-action applets, and Twitter integrations
  • Free plan limited to 30-day onboarding support; paid plans offer ongoing customer support

Pricing, plan by plan

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

IFTTT

Free

No published plan breakdown. See the IFTTT review.

Which should you pick?

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.
Amplitude review

Choose IFTTT if

  • You need if-then applets.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want webhooks.
IFTTT review

Questions people ask

Is Amplitude or IFTTT better?
Neither clearly leads. Amplitude starts at Free and IFTTT at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amplitude or IFTTT?
Amplitude starts at Free and IFTTT at Free.
Does Amplitude or IFTTT run on more platforms?
Amplitude runs on Web, Ios, Android, Api. IFTTT runs on Web, iOS, Android.
Can I use Amplitude for free?
Both have a free tier, so you can try either at no cost before committing.
What is Amplitude best used for?
Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what IFTTT is typically brought in for.
What can Amplitude do that IFTTT cannot?
Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. IFTTT covers If-then applets, Webhooks, Smart home integration, Social media. Both handle Encryption.

Answered from the vendors’ own pages

Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
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Related pages

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