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Software · head to head

Amplitude vs Vidyard

Amplitude logo

Amplitude

Software

The digital analytics platform to understand your users

From
Free
Rated
-
Full reviewWebsite
Vidyard logo

Vidyard

Software

Video messaging for sales and marketing

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; Vidyard free plan limited to 5 video recordings per month and 15 AI videos per month
  • They diverge on capability: Amplitude covers Event tracking, Vidyard covers Video recording.

Where they differ

Only the attributes on which Amplitude and Vidyard actually diverge.

Attributes where Amplitude and Vidyard differ
AttributeAmplitudeVidyard
PlatformsWeb, Ios, Android, ApiWeb, Chrome extension
Founded20122011

Identical on both: starting price (Free), pricing model (Unknown), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • A/B testing
  • Revenue analytics
  • Predictive analytics

Only in Vidyard

  • Video recording
  • CRM integration
  • Video analytics
  • Email embedding
  • Chrome support
  • Firefox support
  • Edge support

What people use each for

The jobs each tool is most often brought in to do.

Amplitude

  • User behavior analysisnot Vidyard
  • Feature adoption trackingnot Vidyard
  • Conversion rate optimizationnot Vidyard
  • Customer journey mappingnot Vidyard
  • Retention improvementnot Vidyard

Vidyard

No use cases recorded yet. See the Vidyard review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

Vidyard

  • Free plan limited to 5 video recordings per month and 15 AI videos per month
  • Advanced team analytics and integrations require Teams plan
  • Video Agent automation requires add-on purchase
  • No self-hosted option available

Pricing, plan by plan

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

Vidyard

Free
  • FreeFree
    • 15 AI videos per month
    • 5 video recordings per month
    • Basic editing
  • Starter$null/month
    • Unlimited video recording
    • Full analytics
    • Branded sharing pages
  • Teams$null/month
    • Everything in Starter
    • CRM integrations
    • Advanced team analytics
  • Enterprise$null/month
    • Unlimited integrations
    • SSO
    • Custom permissions

Which should you pick?

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.
Amplitude review

Choose Vidyard if

  • You need video recording.
  • You want to start without paying.
  • You work on Web, Chrome extension.
  • You also want crm integration.
Vidyard review

Questions people ask

Is Amplitude or Vidyard better?
Neither clearly leads. Amplitude starts at Free and Vidyard at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amplitude or Vidyard?
Amplitude starts at Free and Vidyard at Free.
Does Amplitude or Vidyard run on more platforms?
Amplitude runs on Web, Ios, Android, Api. Vidyard runs on Web, Chrome extension.
Can I use Amplitude for free?
Both have a free tier, so you can try either at no cost before committing.
What is Amplitude best used for?
Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what Vidyard is typically brought in for.
What can Amplitude do that Vidyard cannot?
Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. Vidyard covers Video recording, CRM integration, Video analytics, Email embedding.

Answered from the vendors’ own pages

Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
Vidyard: Does Vidyard have a free plan?

Yes. Vidyard's free plan includes 15 AI videos per month, 5 video recording limit per month, basic video editing, and limited integrations.

Source
Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
Vidyard: What integrations does Vidyard offer?

Vidyard integrates with 51+ platforms including Salesforce, HubSpot, Gmail, Outlook, LinkedIn, Slack, and Zapier for workflow automation.

Source
Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
Vidyard: Can Vidyard videos show engagement analytics?

Yes. Vidyard tracks video engagement including watch time, who viewed the video, when they watched it, and click-through rates on CTAs.

Source
Vidyard: What is the Video Agent feature?

Video Agent uses AI avatars to automatically generate and send personalized videos at scale. You provide the message, and the AI creates a video in your likeness for mass outreach.

Source
Vidyard: Does Vidyard work with email platforms?

Yes. Vidyard integrates with Gmail and Outlook to let you record and send videos directly from your inbox, with engagement tracking syncing back to email.

Source
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