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Software · head to head

Amplitude vs Mmhmm

Amplitude logo

Amplitude

Software

The digital analytics platform to understand your users

From
Free
Rated
-
Full reviewWebsite
Mmhmm logo

Mmhmm

Software

Presentation platform for video calls

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Amplitude has a free tier, so it costs nothing to try first.
  • Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; Mmhmm renamed to Airtime and split into four separate tools, Camera, Recorder, Creator and Stacks, rather than the single app the mmhmm name refers to
  • They diverge on capability: Amplitude covers Event tracking, Mmhmm covers Custom layouts.

Where they differ

Only the attributes on which Amplitude and Mmhmm actually diverge.

Attributes where Amplitude and Mmhmm differ
AttributeAmplitudeMmhmm
Starting priceFreeOn request
Pricing modelUnknownsubscription
Free tierYesNo
PlatformsWeb, Ios, Android, ApiDesktop Mac, Desktop Windows
Founded20122020

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • A/B testing
  • Revenue analytics
  • Predictive analytics

Only in Mmhmm

  • Custom layouts
  • Screen sharing
  • Virtual backgrounds
  • Picture-in-picture
  • Recording
  • Zoom
  • Google Meet
  • Microsoft Teams

Both cover

  • Slack

What people use each for

The jobs each tool is most often brought in to do.

Amplitude

  • User behavior analysisnot Mmhmm
  • Feature adoption trackingnot Mmhmm
  • Conversion rate optimizationnot Mmhmm
  • Customer journey mappingnot Mmhmm
  • Retention improvementnot Mmhmm

Mmhmm

  • Putting a presenter on screen over slides during a video callnot Amplitude
  • Recording a screen walkthrough up to an hournot Amplitude
  • Adding effects and reactions to a webcam feednot Amplitude
  • Collecting materials for a meeting in a shared stacknot Amplitude

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

Mmhmm

  • Renamed to Airtime and split into four separate tools, Camera, Recorder, Creator and Stacks, rather than the single app the mmhmm name refers to
  • Screen recordings are capped at one hour
  • Windows support requires Windows 10 or 11
  • Pricing is not shown on the product pages

Pricing, plan by plan

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

Mmhmm

On request
  • Standard$9.99/month
    • Unlimited presentations
    • Custom layouts
    • Recording

Which should you pick?

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.
Amplitude review

Choose Mmhmm if

  • You need custom layouts.
  • You work on Desktop Mac, Desktop Windows.
  • You also want screen sharing.
Mmhmm review

Questions people ask

Is Amplitude or Mmhmm better?
Neither clearly leads. Amplitude starts at Free and Mmhmm at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amplitude or Mmhmm?
Amplitude has a free tier; the other does not. Paid plans start at Free for Amplitude and On request for Mmhmm.
Does Amplitude or Mmhmm run on more platforms?
Amplitude runs on Web, Ios, Android, Api. Mmhmm runs on Desktop Mac, Desktop Windows.
Can I use Amplitude for free?
Yes. Amplitude has a free tier, so you can try it without paying. Mmhmm starts at On request.
What is Amplitude best used for?
Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what Mmhmm is typically brought in for.
What can Amplitude do that Mmhmm cannot?
Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. Mmhmm covers Custom layouts, Screen sharing, Virtual backgrounds, Picture-in-picture. Both handle Slack.

Answered from the vendors’ own pages

Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
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Related pages

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