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Amazon Connect vs Culture Amp

Amazon Connect logo

Amazon Connect

Software

Cloud contact center from AWS

From
Free
Rated
-
Full reviewWebsite
Culture Amp logo

Culture Amp

Software

Build a better workplace with employee experience data

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Amazon Connect has a free tier, so it costs nothing to try first.
  • Each has a real cost: Amazon Connect telephony is charged separately from the platform, so the $0.038 per minute voice rate is not the whole cost of a call; Culture Amp no price is published, and cost depends on employee count, product chosen and service tier
  • They diverge on capability: Amazon Connect covers Voice, Culture Amp covers Employee engagement surveys.

Where they differ

Only the attributes on which Amazon Connect and Culture Amp actually diverge.

Attributes where Amazon Connect and Culture Amp differ
AttributeAmazon ConnectCulture Amp
Starting priceFreeOn request
Pricing modelusage-basedsubscription
Free tierYesNo
PlatformsWebWeb, Ios, Android, Api
Founded20062009

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amazon Connect

  • Voice
  • Chat
  • Tasks
  • ML-powered analytics
  • Contact Lens
  • Outbound campaigns
  • Forecasting
  • Salesforce

Only in Culture Amp

  • Employee engagement surveys
  • Pulse surveys
  • Performance management
  • Goal tracking
  • 360-degree feedback
  • Analytics & insights
  • Action planning
  • Manager effectiveness

Both cover

  • ISO27001

What people use each for

The jobs each tool is most often brought in to do.

Amazon Connect

  • Cloud contact centre with no per-seat licencenot Culture Amp
  • Voice, chat, email and SMS in one queuenot Culture Amp
  • Conversational analytics and agent assistnot Culture Amp
  • Outbound campaigns and automated contactnot Culture Amp
  • Workforce scheduling for contact centre agentsnot Culture Amp

Culture Amp

  • Employee engagement surveys and analysisnot Amazon Connect
  • Performance reviews and development planning across an organisationnot Amazon Connect

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amazon Connect

  • Telephony is charged separately from the platform, so the $0.038 per minute voice rate is not the whole cost of a call
  • Every channel is metered individually: $0.010 per chat message, $0.080 per email and $0.014 per SMS
  • Rates vary by region and by third-party provider, so a published figure is indicative rather than final
  • Cost tracks contact volume, which makes forecasting hard for a queue with seasonal peaks

Culture Amp

  • No price is published, and cost depends on employee count, product chosen and service tier
  • All products are billed annually
  • Support level is banded by organisation size, with additional support starting at 200 employees and enterprise treatment at 1,000, so smaller customers get less for the same product

Pricing, plan by plan

Amazon Connect

Free
  • Pay-as-you-go$0.018/minute
    • Voice minutes
    • Free tier available
    • No upfront costs

Culture Amp

On request
  • Engage$undefined/month
    • Engagement surveys
    • Pulse surveys
    • Action planning
  • Perform$undefined/month
    • Goal tracking
    • Performance reviews
    • 1-on-1 meetings
  • Develop$undefined/month
    • Skills development
    • Career paths
    • Learning integrations

Which should you pick?

Choose Amazon Connect if

  • You need voice.
  • You want to start without paying.
  • You also want chat.
Amazon Connect review

Choose Culture Amp if

  • You need employee engagement surveys.
  • You work on Web, Ios, Android, Api.
  • You also want pulse surveys.
Culture Amp review

Questions people ask

Is Amazon Connect or Culture Amp better?
Neither clearly leads. Amazon Connect starts at Free and Culture Amp at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amazon Connect or Culture Amp?
Amazon Connect has a free tier; the other does not. Paid plans start at Free for Amazon Connect and On request for Culture Amp.
Does Amazon Connect or Culture Amp run on more platforms?
Amazon Connect runs on Web. Culture Amp runs on Web, Ios, Android, Api.
Can I use Amazon Connect for free?
Yes. Amazon Connect has a free tier, so you can try it without paying. Culture Amp starts at On request.
What is Amazon Connect best used for?
Amazon Connect is most often used for cloud contact centre with no per-seat licence, voice, chat, email and sms in one queue, conversational analytics and agent assist, outbound campaigns and automated contact. Of those, cloud contact centre with no per-seat licence and voice, chat, email and sms in one queue are not what Culture Amp is typically brought in for.
What can Amazon Connect do that Culture Amp cannot?
Amazon Connect covers Voice, Chat, Tasks, ML-powered analytics. Culture Amp covers Employee engagement surveys, Pulse surveys, Performance management, Goal tracking. Both handle ISO27001.
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