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Airtable vs Cloze

Airtable logo

Airtable

All industries

Create apps that perfectly fit your team's needs

From
Free
Rated
-
Full reviewWebsite
Cloze logo

Cloze

CRM & Sales

Relationship management for professionals

From
$50/month
Rated
-
Full reviewWebsite

The short version

  • Only Airtable has a free tier, so it costs nothing to try first.
  • Each has a real cost: Airtable hitting a plan limit blocks adding records or attachments entirely until you upgrade, rather than degrading gracefully; Cloze four paid tiers run from $17 to $42 per user per month, and each withholds a different set of features rather than simply adding capacity
  • They diverge on capability: Airtable covers Spreadsheet-database hybrid, Cloze covers Contact management.

Where they differ

Only the attributes on which Airtable and Cloze actually diverge.

Attributes where Airtable and Cloze differ
AttributeAirtableCloze
Starting priceFree$50/month
Pricing modelUnknownsubscription
Free tierYesNo
PlatformsWeb, iOS, Android, DesktopWeb, Ios, Android
CategoryAll industriesCRM & Sales

Identical on both: user rating (Not yet rated), founded (2012).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Airtable

  • Spreadsheet-database hybrid
  • Custom views
  • Automation
  • Forms
  • Integrations
  • Mobile apps
  • Real-time collaboration
  • API access

Only in Cloze

  • Contact management
  • Communication history
  • Relationship insights
  • Task management
  • Integration aggregation
  • LinkedIn
  • Twitter
  • Phone

Both cover

  • Gmail
  • Outlook
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Airtable

  • Structured team databases with grid, calendar and kanban viewsnot Cloze
  • Lightweight internal tools built on shared recordsnot Cloze
  • Automations between Airtable and other systemsnot Cloze
  • Sharing read-only views with collaborators, who are not chargednot Cloze
  • Collecting submissions through forms without paying for a seatnot Cloze

Cloze

  • CRM that builds contact records automatically from email and calendarnot Airtable
  • Tracking relationships and follow ups without manual data entrynot Airtable

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Airtable

  • Hitting a plan limit blocks adding records or attachments entirely until you upgrade, rather than degrading gracefully
  • Team is $20 per user per month and Business $45, both at the annual rate
  • Automation and API usage are capped by plan
  • Enterprise Scale pricing is not published

Cloze

  • Four paid tiers run from $17 to $42 per user per month, and each withholds a different set of features rather than simply adding capacity
  • Campaign automation, marketing mail and generative AI require the Business Platinum plan at $42 per user per month
  • Lead routing, sub team hierarchies and enterprise controls are Platinum only
  • Even the Business Gold plan at $29 per user excludes the matching engine and lead capture
  • The concierge service is an add on at $20 per user per month with a $500 monthly minimum
  • Every published rate assumes annual billing

Pricing, plan by plan

Airtable

Free
  • FreeFree
    • Unlimited bases
    • 1,000 records per base
    • Up to 5 editors
  • Team$20/month per editor annual
    • 50,000 records per base
    • Unlimited automations
    • API access
  • Business$45/month per editor annual
    • 125,000 records per base
    • Advanced permissions
    • Priority support
  • Enterprise Scale$null/custom
    • 500,000+ records per base
    • Custom SLA
    • Dedicated support

Cloze

$50/month
  • Professional$50/month
    • Contact management
    • Communication history
    • Insights
  • Team$100/month
    • Everything in Professional
    • Team collaboration
    • Advanced analytics

Which should you pick?

Choose Airtable if

  • You need spreadsheet-database hybrid.
  • You want to start without paying.
  • You work on Web, iOS, Android, Desktop.
  • You also want custom views.
Airtable review

Choose Cloze if

  • You need contact management.
  • You work on Web, Ios, Android.
  • You also want communication history.
Cloze review

Questions people ask

Is Airtable or Cloze better?
Neither clearly leads. Airtable starts at Free and Cloze at $50/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Airtable or Cloze?
Airtable has a free tier; the other does not. Paid plans start at Free for Airtable and $50/month for Cloze.
Does Airtable or Cloze run on more platforms?
Airtable runs on Web, iOS, Android, Desktop. Cloze runs on Web, Ios, Android.
Can I use Airtable for free?
Yes. Airtable has a free tier, so you can try it without paying. Cloze starts at $50/month.
What is Airtable best used for?
Airtable is most often used for structured team databases with grid, calendar and kanban views, lightweight internal tools built on shared records, automations between airtable and other systems, sharing read-only views with collaborators, who are not charged. Of those, structured team databases with grid, calendar and kanban views and lightweight internal tools built on shared records are not what Cloze is typically brought in for.
What can Airtable do that Cloze cannot?
Airtable covers Spreadsheet-database hybrid, Custom views, Automation, Forms. Cloze covers Contact management, Communication history, Relationship insights, Task management. Both handle Gmail, Outlook, GDPR.

Answered from the vendors’ own pages

Airtable: Is there a free Airtable plan and what does it include?

Yes, Airtable's Free plan is indefinite with unlimited bases, 1,000 records per base, up to 5 editors, 1 GB storage per base, 100 automation runs per month, and core features like Interface Designer and mobile apps.

Source
Airtable: How does Airtable handle permissions and viewers?

Airtable charges per editor only. Read-only viewers, form submitters, and people accessing share links are free on every plan, making it cost-effective for large viewing audiences.

Source
Airtable: What are Airtable's record limits?

Free plan has 1,000 records per base, Team plan has 50,000, Business plan has 125,000, and Enterprise Scale has 500,000+ records. Performance degrades past 100,000 records in a single base.

Source
Airtable: Can Airtable integrate with other tools like Slack?

Yes, Airtable integrates with Slack via Zapier or Make.com, allowing automation like sending Slack messages when records are created or updated. Airtable also has a native API for direct integrations.

Source
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Related pages

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