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Cybersecurity · head to head

Acunetix vs Proofpoint

Acunetix logo

Acunetix

Cybersecurity

Web application security testing made easy

From
On request
Rated
-
Full reviewWebsite
Proofpoint logo

Proofpoint

Cybersecurity

Email security and data protection suite from a private company owned by Thoma Bravo, licensed per user with modules sold separately.

From
$6/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Acunetix pricing available by quote only; no transparent pricing published online; Proofpoint licensing is per user per year with each capability as a separate stock item, so the platform shown in a proof of concept is normally several products, and adding awareness training, data loss prevention or insider threat monitoring later is a fresh negotiation rather than enabling a feature.
  • They diverge on capability: Acunetix covers DAST scanning, Proofpoint covers Inline secure email gateway.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Acunetix and Proofpoint actually diverge.

Attributes where Acunetix and Proofpoint differ
AttributeAcunetixProofpoint
Starting priceOn request$6/month
PlatformsDesktop, Web, ApiEmail, Cloud, Web
Founded20052002

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Cybersecurity).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Acunetix

  • DAST scanning
  • IAST technology
  • AcuSensor
  • JavaScript security
  • SQL injection testing
  • XSS detection
  • OWASP Top 10
  • API security testing

Only in Proofpoint

  • Inline secure email gateway
  • Attachment sandboxing
  • URL rewriting and click-time analysis
  • Threat Response Auto-Pull
  • Email Fraud Defense
  • Security awareness training
  • Insider Threat Management
  • Enterprise DLP

What people use each for

The jobs each tool is most often brought in to do.

Acunetix

  • Scanning web applications for security vulnerabilitiesnot Proofpoint
  • Testing APIs for exploitable weaknesses and threatsnot Proofpoint
  • Automating dynamic application security testing (DAST)not Proofpoint
  • Finding and validating security issues in production environmentsnot Proofpoint

Proofpoint

  • A regulated organisation that needs a filtering layer, DMARC enforcement and archiving with an auditable trail across all threenot Acunetix
  • An organisation that suffered a business email compromise and must show its board a control that stops delivery rather than remediating afterwardsnot Acunetix
  • Concentrating stronger controls and training on the specific individuals who actually receive targeted attacks rather than applying uniform policynot Acunetix
  • Retracting a phishing message from thousands of mailboxes after the verdict changes, including copies that were forwarded internallynot Acunetix

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Acunetix

  • Pricing available by quote only; no transparent pricing published online
  • Requires per-application licenses for comprehensive coverage
  • Scanning speed and feature depth depend on subscription tier
  • Advanced features like API security testing may require higher-tier plans

Proofpoint

  • Licensing is per user per year with each capability as a separate stock item, so the platform shown in a proof of concept is normally several products, and adding awareness training, data loss prevention or insider threat monitoring later is a fresh negotiation rather than enabling a feature.
  • It sits inline with MX records pointed at it, so any service degradation is a mail outage for the entire organisation, and both migrating on and migrating off are cutovers with queueing, rollback planning and a real risk of message loss.
  • Most customers on Microsoft 365 E5 or Google Workspace Enterprise are already paying for native filtering, so Proofpoint is a second licence layered over a capability the organisation owns, and that comparison is raised by finance at every single renewal.
  • The administration console carries a decade of acquisitions: the classic gateway policy routes and filters do not share a model with the newer module interfaces, rule evaluation is order-sensitive in ways that surprise untrained administrators, and mistakes there silently change what is delivered.
  • Quarantine management is a standing helpdesk workload because legitimate bulk mail, invoices and supplier notifications are held, and unless end-user digests are configured and users are taught to use them, the security team becomes the mail release desk.

Pricing, plan by plan

Acunetix

On request
  • StandardFree
    • Single user
    • 5 targets
    • Scheduled scans
  • PremiumFree
    • Multiple users
    • Unlimited targets
    • CI/CD integration
  • Acunetix 360Free
    • Enterprise features
    • SDLC integration
    • Custom workflows

Proofpoint

$6/month
  • Email Protection$6/month
    • Per user
    • Advanced threat detection
    • Data loss prevention
  • Compliance$8/month
    • All Email Protection
    • Archive & search
    • eDiscovery
  • Advanced Threat$10/month
    • All Compliance features
    • Targeted attack detection
    • Behavior analytics

Which should you pick?

Choose Acunetix if

  • You need dast scanning.
  • You work on Desktop, Web, Api.
  • You also want iast technology.
Acunetix review

Choose Proofpoint if

  • You need inline secure email gateway.
  • You work on Email, Cloud, Web.
  • You also want attachment sandboxing.
Proofpoint review

Questions people ask

Is Acunetix or Proofpoint better?
Neither clearly leads. Acunetix starts at On request and Proofpoint at $6/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Acunetix or Proofpoint?
Acunetix starts at On request and Proofpoint at $6/month.
Does Acunetix or Proofpoint run on more platforms?
Acunetix runs on Desktop, Web, Api. Proofpoint runs on Email, Cloud, Web.
What is Acunetix best used for?
Acunetix is most often used for scanning web applications for security vulnerabilities, testing apis for exploitable weaknesses and threats, automating dynamic application security testing (dast), finding and validating security issues in production environments. Of those, scanning web applications for security vulnerabilities and testing apis for exploitable weaknesses and threats are not what Proofpoint is typically brought in for.
What can Acunetix do that Proofpoint cannot?
Acunetix covers DAST scanning, IAST technology, AcuSensor, JavaScript security. Proofpoint covers Inline secure email gateway, Attachment sandboxing, URL rewriting and click-time analysis, Threat Response Auto-Pull.

Answered from the vendors’ own pages

Acunetix: How much does Invicti (formerly Acunetix) cost?

Invicti pricing is available by quote based on your organization's needs, application count, and required features. The platform offers 8x faster scanning compared to competitors and detects 99.98% of exploitable vulnerabilities. Contact Invicti sales for a custom pricing proposal.

Source
Proofpoint: Does it replace Microsoft Defender for Office 365?

Functionally it overlaps heavily, and running both means paying twice for filtering. Most Proofpoint customers on Microsoft 365 keep Defender licensed because it is bundled in E5 and use Proofpoint as the inline gateway. Expect to justify that duplication annually.

Proofpoint: Who owns Proofpoint?

Thoma Bravo, a private equity firm, which took the company private in 2021. It has continued to acquire since, including Tessian, Normalyze and Hornetsecurity, which is why the portfolio spans so many adjacent categories.

Proofpoint: Do I have to change my MX records?

For the gateway, yes. That is what makes it inline and able to block before delivery. Some newer capabilities integrate through the mailbox API instead, but the core protection model is MX-level.

Proofpoint: Is security awareness training included?

No, it is a separate subscription. It integrates well with the threat data, so training can target the users actually being attacked, but it is a distinct line item on the quote.

Proofpoint: What does Threat Response Auto-Pull actually do?

It removes messages from mailboxes after delivery when the verdict changes, including copies that users forwarded internally. It is the answer to the case where a link was clean at delivery and weaponised an hour later.

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