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Software · head to head

AB Tasty vs Mixpanel

AB Tasty logo

AB Tasty

Software

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
Mixpanel logo

Mixpanel

Software

Product analytics that helps you convert, engage, and retain more users

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Mixpanel has a free tier, so it costs nothing to try first.
  • Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; Mixpanel pricing can scale significantly at high volumes with expensive per-user rates
  • They diverge on capability: AB Tasty covers Multivariate testing, Mixpanel covers Event analytics.

Where they differ

Only the attributes on which AB Tasty and Mixpanel actually diverge.

Attributes where AB Tasty and Mixpanel differ
AttributeAB TastyMixpanel
Starting price€500/monthFree
Pricing modelquoteUnknown
Free tierNoYes
PlatformsWebWeb, Mobile, APIs
Founded20112009

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • Multivariate testing
  • Personalization
  • Visual editor
  • SSL encryption
  • Cloud deployment
  • Web support
  • Multiple languages language support

Only in Mixpanel

  • Event analytics
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Predictive analytics
  • Custom dashboards
  • Real-time data
  • Segment

Both cover

  • A/B testing
  • Google Analytics
  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Mixpanel
  • Feature flagging and progressive rolloutsnot Mixpanel
  • Personalising content for identified and anonymous visitorsnot Mixpanel
  • Search, recommendations and merchandising for ecommercenot Mixpanel
  • Conversion optimisation experiments across channelsnot Mixpanel

Mixpanel

  • User behavior analysisnot AB Tasty
  • Product optimizationnot AB Tasty
  • Conversion trackingnot AB Tasty
  • Retention improvementnot AB Tasty
  • Feature adoptionnot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • Pricing is not published and requires a demo or a sales conversation

Mixpanel

  • Pricing can scale significantly at high volumes with expensive per-user rates
  • Limited built-in data visualization options compared to some competitors
  • Requires implementation expertise to properly instrument event tracking

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Mixpanel

Free

No published plan breakdown. See the Mixpanel review.

Which should you pick?

Choose AB Tasty if

  • You need multivariate testing.
  • You also want personalization.
AB Tasty review

Choose Mixpanel if

  • You need event analytics.
  • You want to start without paying.
  • You work on Web, Mobile, APIs.
  • You also want user segmentation.
Mixpanel review

Questions people ask

Is AB Tasty or Mixpanel better?
Neither clearly leads. AB Tasty starts at €500/month and Mixpanel at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Mixpanel?
Mixpanel has a free tier; the other does not. Paid plans start at €500/month for AB Tasty and Free for Mixpanel.
Does AB Tasty or Mixpanel run on more platforms?
AB Tasty runs on Web. Mixpanel runs on Web, Mobile, APIs.
Can I use Mixpanel for free?
Yes. Mixpanel has a free tier, so you can try it without paying. AB Tasty starts at €500/month.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Mixpanel is typically brought in for.
What can AB Tasty do that Mixpanel cannot?
AB Tasty covers Multivariate testing, Personalization, Visual editor, SSL encryption. Mixpanel covers Event analytics, User segmentation, Funnel analysis, Retention analysis. Both handle A/B testing, Google Analytics, Salesforce.

Answered from the vendors’ own pages

Mixpanel: Is Mixpanel free?

Yes, Mixpanel offers a generous free plan with up to 20 million events per month, unlimited team members, core analytics reports, 10K session replays, and 12 months data retention. No credit card required.

Source
Mixpanel: How does Mixpanel pricing work?

Mixpanel pricing is based on Monthly Tracked Users (MTUs). The free tier includes core analytics. Growth tier starts at $20/month for up to 10,000 MTUs. Enterprise pricing is custom based on volume, retention, and contract terms.

Source
Mixpanel: What are Mixpanel's core analytics features?

Mixpanel provides Insights for user behavior analysis, Funnels for conversion tracking, Flows for user journey visualization, and Retention analysis. All available on the free tier.

Source
Mixpanel: Does Mixpanel track page views or events?

Mixpanel tracks user actions and events rather than page views, providing a more granular understanding of user behavior. It offers a simple SDK compatible with major platforms including mobile.

Source
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Related pages

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