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Software · head to head

Checkout.com vs Google Optimize

C

Checkout.com

Software

Your business deserves tailored pricing based on your needs

From
On request
Rated
-
Full reviewWebsite
Google Optimize logo

Google Optimize

Software

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Google Optimize has a free tier, so it costs nothing to try first.
  • Each has a real cost: Checkout.com checkout.com/pricing publishes no per-transaction percentage or fixed fee; pricing is set per business profile and risk category through direct sales contact, per the vendor's own pricing page (Aug 2026); Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023

Where they differ

Only the attributes on which Checkout.com and Google Optimize actually diverge.

Attributes where Checkout.com and Google Optimize differ
AttributeCheckout.comGoogle Optimize
Starting priceOn requestFree
Pricing modelquotefreemium
Free tierNoYes
FoundedUnknown1998

Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Checkout.com

Nothing recorded that Google Optimize does not also cover.

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Checkout.com

No use cases recorded yet. See the Checkout.com review.

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot Checkout.com
  • Personalising page content for defined audience segmentsnot Checkout.com
  • Redirect tests between alternative landing page URLsnot Checkout.com

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Checkout.com

  • checkout.com/pricing publishes no per-transaction percentage or fixed fee; pricing is set per business profile and risk category through direct sales contact, per the vendor's own pricing page (Aug 2026)
  • Choosing between the flat-rate and Interchange++ pricing models requires contacting the sales team, since neither model's rate is quoted publicly on the page

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Pricing, plan by plan

Checkout.com

On request

No published plan breakdown. See the Checkout.com review.

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Which should you pick?

Choose Checkout.com if

Nothing in the data separates Checkout.com from Google Optimize on the points above - pick on price and on how each one feels to use.

Checkout.com review

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Questions people ask

Is Checkout.com or Google Optimize better?
Neither clearly leads. Checkout.com starts at On request and Google Optimize at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Checkout.com or Google Optimize?
Google Optimize has a free tier; the other does not. Paid plans start at On request for Checkout.com and Free for Google Optimize.
Does Checkout.com or Google Optimize run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Google Optimize for free?
Yes. Google Optimize has a free tier, so you can try it without paying. Checkout.com starts at On request.
What can Checkout.com do that Google Optimize cannot?
Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics.
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Related pages

More on Checkout.com

More on Google Optimize

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