Marketing & Analytics · head to head
Google Optimize vs Funnel.io
Google Optimize
Marketing & Analytics
A/B testing for Google Analytics
- From
- Free
- Rated
- -
Funnel.io
Marketing & Analytics
Multi-channel marketing analytics for smarter decision making
- From
- $299/month
- Rated
- -
The short version
- Only Google Optimize has a free tier, so it costs nothing to try first.
- Each has a real cost: Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023; Funnel.io available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need
- They diverge on capability: Google Optimize covers A/B testing, Funnel.io covers Multi-channel data aggregation.
Where they differ
Only the attributes on which Google Optimize and Funnel.io actually diverge.
| Attribute | Google Optimize | Funnel.io |
|---|---|---|
| Starting price | Free | $299/month |
| Pricing model | freemium | subscription |
| Free tier | Yes | No |
| Platforms | Web | Web, Mobile, Api |
| Founded | 1998 | 2015 |
Identical on both: user rating (Not yet rated), category (Marketing & Analytics).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Google Optimize
- A/B testing
- Google Analytics integration
- Visual editor
- Real-time analytics
- Google Tag Manager
- Google's security
- Cloud deployment
- Web support
Only in Funnel.io
- Multi-channel data aggregation
- Unified dashboards
- Custom reporting
- Data transformation
- Real-time syncing
- Historical data archive
- Attribution modeling
- Automated alerts
Both cover
- Google Analytics
What people use each for
The jobs each tool is most often brought in to do.
Google Optimize
- A/B and multivariate testing of web pages tied to Google Analytics goalsnot Funnel.io
- Personalising page content for defined audience segmentsnot Funnel.io
- Redirect tests between alternative landing page URLsnot Funnel.io
Funnel.io
- Collecting marketing data from ad platforms into one datasetnot Google Optimize
- Exporting blended marketing data to BI tools and warehousesnot Google Optimize
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Google Optimize
- Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
- Any experiments and personalizations still running on that date were ended by Google
- Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product
Funnel.io
- Available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need
- Export destinations are rationed the same way, at 13 on Starter and 46 on Business
- The entry plan starts at $300 a month billed annually and the next at $600
- SSO, SAML, audit logging and an enterprise SLA are Enterprise only with no published price
- Funnel Measure is an add on available only on Business and Enterprise
Pricing, plan by plan
Google Optimize
Free- FreeFree
- A/B testing
- Google Analytics integration
- Visual editor
Funnel.io
$299/month- Starter$299/month
- Up to 5 data sources
- Basic dashboards
- Standard integrations
- Professional$799/month
- Unlimited data sources
- Advanced dashboards
- Custom integrations
- Enterprise$undefined/month
- Custom implementation
- Dedicated account manager
- Advanced integrations
Which should you pick?
Choose Google Optimize if
- You need a/b testing.
- You want to start without paying.
- You also want google analytics integration.
Choose Funnel.io if
- You need multi-channel data aggregation.
- You work on Web, Mobile, Api.
- You also want unified dashboards.
Questions people ask
- Is Google Optimize or Funnel.io better?
- Neither clearly leads. Google Optimize starts at Free and Funnel.io at $299/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Google Optimize or Funnel.io?
- Google Optimize has a free tier; the other does not. Paid plans start at Free for Google Optimize and $299/month for Funnel.io.
- Does Google Optimize or Funnel.io run on more platforms?
- Google Optimize runs on Web. Funnel.io runs on Web, Mobile, Api.
- Can I use Google Optimize for free?
- Yes. Google Optimize has a free tier, so you can try it without paying. Funnel.io starts at $299/month.
- What is Google Optimize best used for?
- Google Optimize is most often used for a/b and multivariate testing of web pages tied to google analytics goals, personalising page content for defined audience segments, redirect tests between alternative landing page urls. Of those, a/b and multivariate testing of web pages tied to google analytics goals and personalising page content for defined audience segments are not what Funnel.io is typically brought in for.
- What can Google Optimize do that Funnel.io cannot?
- Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. Funnel.io covers Multi-channel data aggregation, Unified dashboards, Custom reporting, Data transformation. Both handle Google Analytics.