Marketing & Analytics · head to head
Google Optimize vs Datorama
Google Optimize
Marketing & Analytics
A/B testing for Google Analytics
- From
- Free
- Rated
- -
Datorama
Marketing & Analytics
Marketing analytics and insights platform
- From
- $1500/month
- Rated
- -
The short version
- Only Google Optimize has a free tier, so it costs nothing to try first.
- They diverge on capability: Google Optimize covers A/B testing, Datorama covers Multi-channel data consolidation.
Where they differ
Only the attributes on which Google Optimize and Datorama actually diverge.
| Attribute | Google Optimize | Datorama |
|---|---|---|
| Starting price | Free | $1500/month |
| Pricing model | freemium | subscription |
| Free tier | Yes | No |
| Platforms | Web | Web, Mobile, Api |
| Founded | 1998 | 2016 |
Identical on both: user rating (Not yet rated), category (Marketing & Analytics).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Google Optimize
- A/B testing
- Google Analytics integration
- Visual editor
- Real-time analytics
- Google Tag Manager
- Google's security
- Cloud deployment
- Web support
Only in Datorama
- Multi-channel data consolidation
- AI-powered insights
- Custom dashboards
- Automated reporting
- Predictive analytics
- Data blending
- Real-time monitoring
- Anomaly detection
Both cover
- Google Analytics
What people use each for
The jobs each tool is most often brought in to do.
Google Optimize
- A/B and multivariate testing of web pages tied to Google Analytics goalsnot Datorama
- Personalising page content for defined audience segmentsnot Datorama
- Redirect tests between alternative landing page URLsnot Datorama
Datorama
- Marketing analyticsnot Google Optimize
- Performance monitoringnot Google Optimize
- Campaign analysisnot Google Optimize
- ROI measurementnot Google Optimize
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Google Optimize
- Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
- Any experiments and personalizations still running on that date were ended by Google
- Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product
Datorama
Nothing recorded yet. See the Datorama review.
Pricing, plan by plan
Google Optimize
Free- FreeFree
- A/B testing
- Google Analytics integration
- Visual editor
Datorama
$1500/month- Growth$1500/month
- Up to 25 data sources
- Standard dashboards
- Basic insights
- Scale$3500/month
- Up to 100 data sources
- Advanced dashboards
- AI-powered insights
- Enterprise$undefined/month
- Unlimited data sources
- Custom integrations
- Dedicated support
Which should you pick?
Choose Google Optimize if
- You need a/b testing.
- You want to start without paying.
- You also want google analytics integration.
Choose Datorama if
- You need multi-channel data consolidation.
- You work on Web, Mobile, Api.
- You also want ai-powered insights.
Questions people ask
- Is Google Optimize or Datorama better?
- Neither clearly leads. Google Optimize starts at Free and Datorama at $1500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Google Optimize or Datorama?
- Google Optimize has a free tier; the other does not. Paid plans start at Free for Google Optimize and $1500/month for Datorama.
- Does Google Optimize or Datorama run on more platforms?
- Google Optimize runs on Web. Datorama runs on Web, Mobile, Api.
- Can I use Google Optimize for free?
- Yes. Google Optimize has a free tier, so you can try it without paying. Datorama starts at $1500/month.
- What is Google Optimize best used for?
- Google Optimize is most often used for a/b and multivariate testing of web pages tied to google analytics goals, personalising page content for defined audience segments, redirect tests between alternative landing page urls. Of those, a/b and multivariate testing of web pages tied to google analytics goals and personalising page content for defined audience segments are not what Datorama is typically brought in for.
- What can Google Optimize do that Datorama cannot?
- Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. Datorama covers Multi-channel data consolidation, AI-powered insights, Custom dashboards, Automated reporting. Both handle Google Analytics.