Software · head to head
Google Optimize vs Crazy Egg
The short version
- Only Google Optimize has a free tier, so it costs nothing to try first.
- Each has a real cost: Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023; Crazy Egg the Starter plan at $29 a month covers 5,000 pageviews and 50 snapshots, which a modest site exhausts quickly
- They diverge on capability: Google Optimize covers A/B testing, Crazy Egg covers Heatmaps.
Where they differ
Only the attributes on which Google Optimize and Crazy Egg actually diverge.
| Attribute | Google Optimize | Crazy Egg |
|---|---|---|
| Starting price | Free | $29/month |
| Pricing model | freemium | Unknown |
| Free tier | Yes | No |
| Platforms | Web | Web, API |
| Founded | 1998 | 2006 |
Identical on both: user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Google Optimize
- A/B testing
- Google Analytics integration
- Visual editor
- Real-time analytics
- Google Tag Manager
- Google's security
- Cloud deployment
- 40+ languages language support
Only in Crazy Egg
- Heatmaps
- Scrollmaps
- Confetti Reports
- A/B Testing
- Session Recordings
- Shopify
- WordPress
- Squarespace
Both cover
- Google Analytics
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Google Optimize
- A/B and multivariate testing of web pages tied to Google Analytics goalsnot Crazy Egg
- Personalising page content for defined audience segmentsnot Crazy Egg
- Redirect tests between alternative landing page URLsnot Crazy Egg
Crazy Egg
- Click, scroll and move heatmaps on a pagenot Google Optimize
- Session recordings to see where visitors strugglenot Google Optimize
- A/B testing page variantsnot Google Optimize
- Snapshot reports comparing behaviour over timenot Google Optimize
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Google Optimize
- Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
- Any experiments and personalizations still running on that date were ended by Google
- Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product
Crazy Egg
- The Starter plan at $29 a month covers 5,000 pageviews and 50 snapshots, which a modest site exhausts quickly
- All plans are billed annually rather than monthly
- There is no free tier, only a trial
- Reaching 500,000 pageviews means the Pro plan at $249 a month
Pricing, plan by plan
Google Optimize
Free- FreeFree
- A/B testing
- Google Analytics integration
- Visual editor
Crazy Egg
$29/monthNo published plan breakdown. See the Crazy Egg review.
Which should you pick?
Choose Google Optimize if
- You need a/b testing.
- You want to start without paying.
- You also want google analytics integration.
Questions people ask
- Is Google Optimize or Crazy Egg better?
- Neither clearly leads. Google Optimize starts at Free and Crazy Egg at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Google Optimize or Crazy Egg?
- Google Optimize has a free tier; the other does not. Paid plans start at Free for Google Optimize and $29/month for Crazy Egg.
- Does Google Optimize or Crazy Egg run on more platforms?
- Google Optimize runs on Web. Crazy Egg runs on Web, API.
- Can I use Google Optimize for free?
- Yes. Google Optimize has a free tier, so you can try it without paying. Crazy Egg starts at $29/month.
- What is Google Optimize best used for?
- Google Optimize is most often used for a/b and multivariate testing of web pages tied to google analytics goals, personalising page content for defined audience segments, redirect tests between alternative landing page urls. Of those, a/b and multivariate testing of web pages tied to google analytics goals and personalising page content for defined audience segments are not what Crazy Egg is typically brought in for.
- What can Google Optimize do that Crazy Egg cannot?
- Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. Crazy Egg covers Heatmaps, Scrollmaps, Confetti Reports, A/B Testing. Both handle Google Analytics, Web support.
Answered from the vendors’ own pages
Crazy Egg: How is Crazy Egg priced?
Crazy Egg starts at $29/month for 5,000 tracked pageviews and 50 recordings. Pricing scales to $599/month for Enterprise tier. A/B testing available from $99 plan up. Annual billing required with no monthly option. 30-day free trial available.
SourceCrazy Egg: What features does Crazy Egg include?
Crazy Egg provides heatmaps showing user clicks and scrolls, session recordings, A/B testing from the Plus tier up, and unlimited domains and team members across all plans.
SourceCrazy Egg: Does Crazy Egg offer a free trial?
Yes, Crazy Egg offers a 30-day free trial for all new users to test heatmaps and session recordings before committing to a paid plan.
Source