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Web Development · head to head

Rollup vs Wix

Rollup logo

Rollup

Web Development

JavaScript module bundler built for libraries

From
Free
Rated
-
Full reviewWebsite
Wix logo

Wix

Web Development

Drag-and-drop website builder with hosting, e-commerce and marketing bundled into one subscription

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Rollup slower than the Go and Rust bundlers that followed it, since it is written in JavaScript; Wix there is no site export, so moving to another host means rebuilding the site from scratch; the blog exports as WXR and products as CSV but the design and app configuration do not come with you.
  • They diverge on capability: Rollup covers Tree shaking, Wix covers Visual editor.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Rollup and Wix actually diverge.

Attributes where Rollup and Wix differ
AttributeRollupWix
Pricing modelOpen source, no licence feePer site per month
PlatformsLinux, macOS, WindowsWeb, iOS, Android

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Web Development).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Rollup

  • Tree shaking
  • Clean output
  • Multiple output formats
  • Plugin API

Only in Wix

  • Visual editor
  • Wix ADI
  • App Market
  • Velo
  • Wix Payments
  • Bookings and Restaurants
  • Marketing suite
  • Managed hosting

What people use each for

The jobs each tool is most often brought in to do.

Rollup

  • Publishing a JavaScript library in several module formatsnot Wix
  • Builds where output size and cleanliness matter more than build speednot Wix
  • Producing ES module output for consumers who will bundle it themselvesnot Wix

Wix

  • A restaurant that needs a menu, online ordering and reservations live before the weekend without a developernot Rollup
  • A tradesperson or consultant who wants a credible five-page brochure site and a contact form without ongoing maintenancenot Rollup
  • A photographer or designer publishing a portfolio where visual control matters more than markup qualitynot Rollup
  • An agency using Wix Studio to deliver low-budget client sites on a fixed fee with client-editable content areasnot Rollup

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Rollup

  • Slower than the Go and Rust bundlers that followed it, since it is written in JavaScript
  • Application concerns like dev servers and hot reloading are not its job, so app builds need Vite on top
  • Configuration for non-trivial applications gets verbose compared with tools that assume more

Wix

  • There is no site export, so moving to another host means rebuilding the site from scratch; the blog exports as WXR and products as CSV but the design and app configuration do not come with you.
  • Advertised prices are annual-billing rates and monthly billing costs substantially more, so the 17 USD Light plan is really 24 USD if you are not willing to commit for a year.
  • Templates cannot be swapped after publishing; changing the look of an existing site means rebuilding it page by page on a new template.
  • The absolute-positioning editor produces heavy markup and Wix sites routinely score poorly on Core Web Vitals compared with a hand-built or static site, which matters if organic search is your main channel.
  • E-commerce is gated behind the 39 USD Business tier, so a shop paying 29 USD on Core discovers mid-project that abandoned-cart recovery, subscriptions and multi-currency all need an upgrade.

Pricing, plan by plan

Rollup

Free
  • RollupFree
    • Full functionality
    • Commercial use permitted
    • Community support

Wix

Free
  • FreeFree
    • Wix subdomain only
    • Wix branding on every page
    • 500MB storage
  • Light$17/month
    • Custom domain
    • No Wix ads
    • 2GB storage
  • Core$29/month
    • Accept payments
    • 50GB storage
    • Basic marketing suite
  • Business$39/month
    • Full e-commerce
    • 100GB storage
    • Advanced analytics

Which should you pick?

Choose Rollup if

  • You need tree shaking.
  • You want to start without paying.
  • You work on Linux, macOS, Windows.
  • You also want clean output.
Rollup review

Choose Wix if

  • You need visual editor.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want wix adi.
Wix review

Questions people ask

Is Rollup or Wix better?
Neither clearly leads. Rollup starts at Free and Wix at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Rollup or Wix?
Rollup starts at Free and Wix at Free.
Does Rollup or Wix run on more platforms?
Rollup runs on Linux, macOS, Windows. Wix runs on Web, iOS, Android.
Can I use Rollup for free?
Both have a free tier, so you can try either at no cost before committing.
What is Rollup best used for?
Rollup is most often used for publishing a javascript library in several module formats, builds where output size and cleanliness matter more than build speed, producing es module output for consumers who will bundle it themselves. Of those, publishing a javascript library in several module formats and builds where output size and cleanliness matter more than build speed are not what Wix is typically brought in for.
What can Rollup do that Wix cannot?
Rollup covers Tree shaking, Clean output, Multiple output formats, Plugin API. Wix covers Visual editor, Wix ADI, App Market, Velo.

Answered from the vendors’ own pages

Rollup: Is Rollup free?

Yes, open source under the MIT licence.

Wix: Can I move my Wix site to WordPress?

Not directly. You can export blog posts as WXR and products as CSV, but the pages, design and app settings have to be rebuilt.

Rollup: Rollup or webpack?

Rollup is the usual choice for libraries thanks to cleaner output and better tree shaking. webpack remains stronger for complex applications with heavy asset handling.

Wix: Is the free plan usable for a business?

No. It shows Wix ads on every page and does not allow a custom domain.

Rollup: Do I need Rollup if I use Vite?

Not directly. Vite uses Rollup for production builds, so you already benefit from it.

Wix: Does Wix charge transaction fees?

Wix itself does not add a commission on paid plans, but Wix Payments charges standard card processing fees per transaction.

Wix: What is the difference between Wix and Wix Studio?

Studio is the agency-oriented editor with responsive CSS-grid layout, reusable design systems and client handover; it targets people building sites for other people.

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