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Marketing & Analytics · head to head

VWO vs Improvado

VWO logo

VWO

Marketing & Analytics

Experience Optimization Platform

From
Free
Rated
-
Full reviewWebsite
I

Improvado

Marketing & Analytics

Data integration platform for marketing teams

From
$1000/month
Rated
-
Full reviewWebsite

The short version

  • Only VWO has a free tier, so it costs nothing to try first.
  • Each has a real cost: VWO growth plan restricted to 1 workspace and 0 custom attributes; Improvado no pricing is published, and no cost driver or minimum is stated
  • They diverge on capability: VWO covers A/B testing, Improvado covers 500+ data source connectors.

Where they differ

Only the attributes on which VWO and Improvado actually diverge.

Attributes where VWO and Improvado differ
AttributeVWOImprovado
Starting priceFree$1000/month
Pricing modelusage-basedsubscription
Free tierYesNo
PlatformsWeb, iOS, Android, Server-sideWeb, Api, Data-warehouse
Founded20072015

Identical on both: user rating (Not yet rated), category (Marketing & Analytics).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in VWO

  • A/B testing
  • Multivariate testing
  • Heatmaps
  • Session recordings
  • Analytics
  • Slack
  • SSL encryption
  • Cloud deployment

Only in Improvado

  • 500+ data source connectors
  • Data transformation
  • Real-time syncing
  • Data warehouse integration
  • ETL capabilities
  • Data quality monitoring
  • Historical data
  • Custom connectors

Both cover

  • Google Analytics

What people use each for

The jobs each tool is most often brought in to do.

VWO

  • A/B testing and multivariate testingnot Improvado
  • Conversion rate optimisationnot Improvado
  • Behavioural analytics and session recordingsnot Improvado
  • Feature experimentation and progressive rolloutsnot Improvado

Improvado

  • Aggregating marketing data from many platforms into one pipelinenot VWO
  • Feeding blended campaign data into BI tools and dashboardsnot VWO

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

VWO

  • Growth plan restricted to 1 workspace and 0 custom attributes
  • Single Sign-On (SSO) and API access limited to Enterprise tier only
  • Growth plan offers only 8-hour first response time for support

Improvado

  • No pricing is published, and no cost driver or minimum is stated
  • The route to a figure is a working session with a solutions engineer rather than a rate card

Pricing, plan by plan

VWO

Free

No published plan breakdown. See the VWO review.

Improvado

$1000/month
  • Starter$1000/month
    • Up to 20 data sources
    • Basic transformations
    • Standard support
  • Professional$2500/month
    • Up to 100 data sources
    • Advanced transformations
    • Priority support
  • Enterprise$undefined/month
    • Unlimited data sources
    • Custom integrations
    • Dedicated support

Which should you pick?

Choose VWO if

  • You need a/b testing.
  • You want to start without paying.
  • You work on Web, iOS, Android, Server-side.
  • You also want multivariate testing.
VWO review

Choose Improvado if

  • You need 500+ data source connectors.
  • You work on Web, Api, Data-warehouse.
  • You also want data transformation.
Improvado review

Questions people ask

Is VWO or Improvado better?
Neither clearly leads. VWO starts at Free and Improvado at $1000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, VWO or Improvado?
VWO has a free tier; the other does not. Paid plans start at Free for VWO and $1000/month for Improvado.
Does VWO or Improvado run on more platforms?
VWO runs on Web, iOS, Android, Server-side. Improvado runs on Web, Api, Data-warehouse.
Can I use VWO for free?
Yes. VWO has a free tier, so you can try it without paying. Improvado starts at $1000/month.
What is VWO best used for?
VWO is most often used for a/b testing and multivariate testing, conversion rate optimisation, behavioural analytics and session recordings, feature experimentation and progressive rollouts. Of those, a/b testing and multivariate testing and conversion rate optimisation are not what Improvado is typically brought in for.
What can VWO do that Improvado cannot?
VWO covers A/B testing, Multivariate testing, Heatmaps, Session recordings. Improvado covers 500+ data source connectors, Data transformation, Real-time syncing, Data warehouse integration. Both handle Google Analytics.
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