Softwr

Software · head to head

VWO vs Funnel.io

VWO logo

VWO

Software

Experience Optimization Platform

From
Free
Rated
-
Full reviewWebsite
Funnel.io logo

Funnel.io

Software

Multi-channel marketing analytics for smarter decision making

From
$299/month
Rated
-
Full reviewWebsite

The short version

  • Only VWO has a free tier, so it costs nothing to try first.
  • Each has a real cost: VWO growth plan restricted to 1 workspace and 0 custom attributes; Funnel.io available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need
  • They diverge on capability: VWO covers A/B testing, Funnel.io covers Multi-channel data aggregation.

Where they differ

Only the attributes on which VWO and Funnel.io actually diverge.

Attributes where VWO and Funnel.io differ
AttributeVWOFunnel.io
Starting priceFree$299/month
Pricing modelusage-basedsubscription
Free tierYesNo
PlatformsWeb, iOS, Android, Server-sideWeb, Mobile, Api
Founded20072015

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in VWO

  • A/B testing
  • Multivariate testing
  • Heatmaps
  • Session recordings
  • Analytics
  • Slack
  • SSL encryption
  • Cloud deployment

Only in Funnel.io

  • Multi-channel data aggregation
  • Unified dashboards
  • Custom reporting
  • Data transformation
  • Real-time syncing
  • Historical data archive
  • Attribution modeling
  • Automated alerts

Both cover

  • Google Analytics

What people use each for

The jobs each tool is most often brought in to do.

VWO

  • A/B testing and multivariate testingnot Funnel.io
  • Conversion rate optimisationnot Funnel.io
  • Behavioural analytics and session recordingsnot Funnel.io
  • Feature experimentation and progressive rolloutsnot Funnel.io

Funnel.io

  • Collecting marketing data from ad platforms into one datasetnot VWO
  • Exporting blended marketing data to BI tools and warehousesnot VWO

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

VWO

  • Growth plan restricted to 1 workspace and 0 custom attributes
  • Single Sign-On (SSO) and API access limited to Enterprise tier only
  • Growth plan offers only 8-hour first response time for support

Funnel.io

  • Available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need
  • Export destinations are rationed the same way, at 13 on Starter and 46 on Business
  • The entry plan starts at $300 a month billed annually and the next at $600
  • SSO, SAML, audit logging and an enterprise SLA are Enterprise only with no published price
  • Funnel Measure is an add on available only on Business and Enterprise

Pricing, plan by plan

VWO

Free

No published plan breakdown. See the VWO review.

Funnel.io

$299/month
  • Starter$299/month
    • Up to 5 data sources
    • Basic dashboards
    • Standard integrations
  • Professional$799/month
    • Unlimited data sources
    • Advanced dashboards
    • Custom integrations
  • Enterprise$undefined/month
    • Custom implementation
    • Dedicated account manager
    • Advanced integrations

Which should you pick?

Choose VWO if

  • You need a/b testing.
  • You want to start without paying.
  • You work on Web, iOS, Android, Server-side.
  • You also want multivariate testing.
VWO review

Choose Funnel.io if

  • You need multi-channel data aggregation.
  • You work on Web, Mobile, Api.
  • You also want unified dashboards.
Funnel.io review

Questions people ask

Is VWO or Funnel.io better?
Neither clearly leads. VWO starts at Free and Funnel.io at $299/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, VWO or Funnel.io?
VWO has a free tier; the other does not. Paid plans start at Free for VWO and $299/month for Funnel.io.
Does VWO or Funnel.io run on more platforms?
VWO runs on Web, iOS, Android, Server-side. Funnel.io runs on Web, Mobile, Api.
Can I use VWO for free?
Yes. VWO has a free tier, so you can try it without paying. Funnel.io starts at $299/month.
What is VWO best used for?
VWO is most often used for a/b testing and multivariate testing, conversion rate optimisation, behavioural analytics and session recordings, feature experimentation and progressive rollouts. Of those, a/b testing and multivariate testing and conversion rate optimisation are not what Funnel.io is typically brought in for.
What can VWO do that Funnel.io cannot?
VWO covers A/B testing, Multivariate testing, Heatmaps, Session recordings. Funnel.io covers Multi-channel data aggregation, Unified dashboards, Custom reporting, Data transformation. Both handle Google Analytics.
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