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Software · head to head

VWO vs Fathom Analytics

VWO logo

VWO

Software

Experience Optimization Platform

From
Free
Rated
-
Full reviewWebsite
Fathom Analytics logo

Fathom Analytics

Software

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite

The short version

  • Only VWO has a free tier, so it costs nothing to try first.
  • Each has a real cost: VWO growth plan restricted to 1 workspace and 0 custom attributes; Fathom Analytics there is no free tier, only a 7 day trial
  • They diverge on capability: VWO covers A/B testing, Fathom Analytics covers Page view tracking.

Where they differ

Only the attributes on which VWO and Fathom Analytics actually diverge.

Attributes where VWO and Fathom Analytics differ
AttributeVWOFathom Analytics
Starting priceFree$14/month
Pricing modelusage-basedsubscription
Free tierYesNo
PlatformsWeb, iOS, Android, Server-sideWeb
Founded20072014

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in VWO

  • A/B testing
  • Multivariate testing
  • Heatmaps
  • Session recordings
  • Analytics
  • Google Analytics
  • Slack
  • SSL encryption

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant

Both cover

  • Cloud deployment
  • Web support
  • 20+ languages language support

What people use each for

The jobs each tool is most often brought in to do.

VWO

  • A/B testing and multivariate testingnot Fathom Analytics
  • Conversion rate optimisationnot Fathom Analytics
  • Behavioural analytics and session recordingsnot Fathom Analytics
  • Feature experimentation and progressive rolloutsnot Fathom Analytics

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot VWO
  • A lightweight Google Analytics replacementnot VWO
  • Tracking many sites from one accountnot VWO
  • Long-term historical reporting while subscribednot VWO

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

VWO

  • Growth plan restricted to 1 workspace and 0 custom attributes
  • Single Sign-On (SSO) and API access limited to Enterprise tier only
  • Growth plan offers only 8-hour first response time for support

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Pricing, plan by plan

VWO

Free

No published plan breakdown. See the VWO review.

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Which should you pick?

Choose VWO if

  • You need a/b testing.
  • You want to start without paying.
  • You work on Web, iOS, Android, Server-side.
  • You also want multivariate testing.
VWO review

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Questions people ask

Is VWO or Fathom Analytics better?
Neither clearly leads. VWO starts at Free and Fathom Analytics at $14/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, VWO or Fathom Analytics?
VWO has a free tier; the other does not. Paid plans start at Free for VWO and $14/month for Fathom Analytics.
Does VWO or Fathom Analytics run on more platforms?
VWO runs on Web, iOS, Android, Server-side. Fathom Analytics runs on Web.
Can I use VWO for free?
Yes. VWO has a free tier, so you can try it without paying. Fathom Analytics starts at $14/month.
What is VWO best used for?
VWO is most often used for a/b testing and multivariate testing, conversion rate optimisation, behavioural analytics and session recordings, feature experimentation and progressive rollouts. Of those, a/b testing and multivariate testing and conversion rate optimisation are not what Fathom Analytics is typically brought in for.
What can VWO do that Fathom Analytics cannot?
VWO covers A/B testing, Multivariate testing, Heatmaps, Session recordings. Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Both handle Cloud deployment, Web support, 20+ languages language support.
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