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Software · head to head

VWO vs Countly

VWO logo

VWO

Software

Experience Optimization Platform

From
Free
Rated
-
Full reviewWebsite
Countly logo

Countly

Software

Product analytics for mobile and web

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: VWO growth plan restricted to 1 workspace and 0 custom attributes; Countly the private cloud plan starts at $175 a month and is described as usage based without stating the unit
  • They diverge on capability: VWO covers A/B testing, Countly covers Event tracking.

Where they differ

Only the attributes on which VWO and Countly actually diverge.

Attributes where VWO and Countly differ
AttributeVWOCountly
Pricing modelusage-basedfreemium
PlatformsWeb, iOS, Android, Server-sideWeb, Mobile, Api
Founded20072012

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in VWO

  • A/B testing
  • Multivariate testing
  • Heatmaps
  • Session recordings
  • Analytics
  • Google Analytics
  • Slack
  • SSL encryption

Only in Countly

  • Event tracking
  • Crash reporting
  • Analytics dashboard
  • User retention
  • Open-source
  • On-premise deployment
  • Mobile support
  • Api support

Both cover

  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

VWO

  • A/B testing and multivariate testingnot Countly
  • Conversion rate optimisationnot Countly
  • Behavioural analytics and session recordingsnot Countly
  • Feature experimentation and progressive rolloutsnot Countly

Countly

  • Product analytics for mobile and web applicationsnot VWO
  • Self hosting analytics where data cannot leave the organisationnot VWO

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

VWO

  • Growth plan restricted to 1 workspace and 0 custom attributes
  • Single Sign-On (SSO) and API access limited to Enterprise tier only
  • Growth plan offers only 8-hour first response time for support

Countly

  • The private cloud plan starts at $175 a month and is described as usage based without stating the unit
  • No event cap, data point limit or user limit is published for either paid plan
  • The self hosted Enterprise edition is custom priced and billed annually
  • Adaptivity and intelligence features are separately priced add ons on the cheaper plan

Pricing, plan by plan

VWO

Free

No published plan breakdown. See the VWO review.

Countly

Free
  • Open SourceFree
    • Open-source
    • Self-hosted
    • Full features

Which should you pick?

Choose VWO if

  • You need a/b testing.
  • You want to start without paying.
  • You work on Web, iOS, Android, Server-side.
  • You also want multivariate testing.
VWO review

Choose Countly if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want crash reporting.
Countly review

Questions people ask

Is VWO or Countly better?
Neither clearly leads. VWO starts at Free and Countly at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, VWO or Countly?
VWO starts at Free and Countly at Free.
Does VWO or Countly run on more platforms?
VWO runs on Web, iOS, Android, Server-side. Countly runs on Web, Mobile, Api.
Can I use VWO for free?
Both have a free tier, so you can try either at no cost before committing.
What is VWO best used for?
VWO is most often used for a/b testing and multivariate testing, conversion rate optimisation, behavioural analytics and session recordings, feature experimentation and progressive rollouts. Of those, a/b testing and multivariate testing and conversion rate optimisation are not what Countly is typically brought in for.
What can VWO do that Countly cannot?
VWO covers A/B testing, Multivariate testing, Heatmaps, Session recordings. Countly covers Event tracking, Crash reporting, Analytics dashboard, User retention. Both handle Cloud deployment, Web support.
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