Software · head to head
Surefront vs ApparelMagic

Surefront
Software
Modern PLM for product teams at fashion brands
- From
- $300/month
- Rated
- -
The short version
- Each has a real cost: Surefront the Internet Archive's capture of surefront.com on 12 July 2019 shows the domain was a parked BrandBucket listing for sale at $2,150 USD at that time, meaning any Surefront B2B product using this domain must date from after mid-2019.; ApparelMagic user count limits by tier: Professional plan limited to 3 users, Enterprise to 5 users
- They diverge on capability: Surefront covers Product information, ApparelMagic covers Order management.
Where they differ
Only the attributes on which Surefront and ApparelMagic actually diverge.
| Attribute | Surefront | ApparelMagic |
|---|---|---|
| Starting price | $300/month | $337/month |
| Platforms | Windows, Mac, Web | Web |
| Founded | 2015 | 2000 |
Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Surefront
- Product information
- Task management
- Collaboration
- File management
- Version control
- Supplier portal
- Slack
- Google Workspace
Only in ApparelMagic
- Order management
- Inventory management
- Production tracking
- Purchasing
- Warehouse management
- Financial management
- Reporting & analytics
- B2B ecommerce portal
Both cover
- SSL encryption
What people use each for
The jobs each tool is most often brought in to do.
Surefront
- Team collaborationnot ApparelMagic
- Product developmentnot ApparelMagic
ApparelMagic
- Fashion brand order management and inventory controlnot Surefront
- Product development workflow and merchandisingnot Surefront
- Multi-warehouse and multi-channel sales coordinationnot Surefront
- Supply chain integration for apparel brandsnot Surefront
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Surefront
- The Internet Archive's capture of surefront.com on 12 July 2019 shows the domain was a parked BrandBucket listing for sale at $2,150 USD at that time, meaning any Surefront B2B product using this domain must date from after mid-2019.
ApparelMagic
- User count limits by tier: Professional plan limited to 3 users, Enterprise to 5 users
- Integration limits: Professional plan supports only 3 integrations, Enterprise 5, Ultimate unlimited
- Warehouse limits: Professional supports 3, Enterprise 5, Ultimate unlimited
- B2B store access limited: Professional plan restricted to 1 store, Enterprise 3, Ultimate unlimited
- Additional cost for sales representatives at $40-50 per month
Pricing, plan by plan
Surefront
$300/month- Starter$300/month
- Basic PLM
- Team collaboration
- Professional$700/month
- Advanced features
- Integration
- Enterprise$undefined/month
- Custom setup
- Support
ApparelMagic
$337/monthNo published plan breakdown. See the ApparelMagic review.
Which should you pick?
Choose Surefront if
- You need product information.
- You work on Windows, Mac, Web.
- You also want task management.
Choose ApparelMagic if
- You need order management.
- You also want inventory management.
Questions people ask
- Is Surefront or ApparelMagic better?
- Neither clearly leads. Surefront starts at $300/month and ApparelMagic at $337/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Surefront or ApparelMagic?
- Surefront starts at $300/month and ApparelMagic at $337/month.
- Does Surefront or ApparelMagic run on more platforms?
- Surefront runs on Windows, Mac, Web. ApparelMagic runs on Web.
- What is Surefront best used for?
- Surefront is most often used for team collaboration, product development. Of those, team collaboration and product development are not what ApparelMagic is typically brought in for.
- What can Surefront do that ApparelMagic cannot?
- Surefront covers Product information, Task management, Collaboration, File management. ApparelMagic covers Order management, Inventory management, Production tracking, Purchasing. Both handle SSL encryption.

