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Print & Publishing · head to head

Shopify vs Blurb

Shopify logo

Shopify

Print & Publishing

The most trusted ecommerce platform to start, grow, and scale your business

From
$29/month
Rated
-
Blurb logo

Blurb

Print & Publishing

Visual storytelling through print-on-demand books and wall art

From
On request
Rated
-

The short version

  • Each has a real cost: Shopify using any payment provider other than Shopify Payments adds a transaction fee on top of the card rate, at 2% on Basic falling to 0.2% on Plus; Blurb wall art in canvas, acrylic and metal ships with no frame option; framing is not offered as an add-on

Where they differ

Only the attributes on which Shopify and Blurb actually diverge.

Attributes where Shopify and Blurb differ
AttributeShopifyBlurb
Starting price$29/monthOn request
Pricing modelsubscriptionusage-based
Founded2006Unknown

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (Print & Publishing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Shopify

  • Hosted ecommerce platform
  • Payment processing
  • Inventory management
  • Order tracking
  • Marketing automation
  • Apps and integrations
  • Multi-channel selling
  • SSL certificate

Only in Blurb

Nothing recorded that Shopify does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Shopify

  • Running a hosted ecommerce store with payments and fulfilmentnot Blurb
  • Selling across online, in person and social channels from one cataloguenot Blurb

Blurb

No use cases recorded yet. See the Blurb review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Shopify

  • Using any payment provider other than Shopify Payments adds a transaction fee on top of the card rate, at 2% on Basic falling to 0.2% on Plus
  • That fee makes the cheapest plan the most expensive place to use an outside processor, which is the opposite of how plans usually work
  • Card rates also improve with the plan, from 2.9% on Basic to 2.7% on Advanced
  • Amex is charged at a higher rate than other cards on every plan below Plus
  • Plus starts at $2,300 a month
  • The advertised lower monthly prices require paying a year up front

Blurb

  • Wall art in canvas, acrylic and metal ships with no frame option; framing is not offered as an add-on

Pricing, plan by plan

Shopify

$29/month
  • Starter$5/month
    • Buy Button & Sales Channel
    • Abandoned checkout recovery
    • Basic reporting
  • Basic$29/month
    • Online store
    • Up to 2 staff accounts
    • Basic reports
  • Standard$79/month
    • Professional reports
    • Gift cards
    • Up to 15 staff accounts

Blurb

On request

No published plan breakdown. See the Blurb review.

Which should you pick?

Choose Shopify if

  • You need hosted ecommerce platform.
  • You also want payment processing.

Choose Blurb if

Nothing in the data separates Blurb from Shopify on the points above - pick on price and on how each one feels to use.

Questions people ask

Is Shopify or Blurb better?
Neither clearly leads. Shopify starts at $29/month and Blurb at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Shopify or Blurb?
Shopify starts at $29/month and Blurb at On request.
Does Shopify or Blurb run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Shopify best used for?
Shopify is most often used for running a hosted ecommerce store with payments and fulfilment, selling across online, in person and social channels from one catalogue. Of those, running a hosted ecommerce store with payments and fulfilment and selling across online, in person and social channels from one catalogue are not what Blurb is typically brought in for.
What can Shopify do that Blurb cannot?
Shopify covers Hosted ecommerce platform, Payment processing, Inventory management, Order tracking.

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