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Software · head to head

Remember The Milk vs Ruler Analytics

Remember The Milk logo

Remember The Milk

Software

The smart to-do app for busy people

From
Free
Rated
-
Full reviewWebsite
Ruler Analytics logo

Ruler Analytics

Software

Closed-loop marketing attribution

From
£299/month
Rated
-
Full reviewWebsite

The short version

  • Only Remember The Milk has a free tier, so it costs nothing to try first.
  • Each has a real cost: Remember The Milk interface looks dated compared to modern task managers; Ruler Analytics no free plan or trial available, requiring custom quote for pricing
  • They diverge on capability: Remember The Milk covers Smart lists, Ruler Analytics covers Multi-touch attribution.

Where they differ

Only the attributes on which Remember The Milk and Ruler Analytics actually diverge.

Attributes where Remember The Milk and Ruler Analytics differ
AttributeRemember The MilkRuler Analytics
Starting priceFree£299/month
Free tierYesNo
PlatformsWeb, iOS, Android, macOS, WindowsWeb
Founded20042012

Identical on both: pricing model (Unknown), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Remember The Milk

  • Smart lists
  • Location reminders
  • Task sharing
  • Advanced search
  • Subtasks
  • Google Calendar
  • Outlook
  • Evernote

Only in Ruler Analytics

  • Multi-touch attribution
  • Call tracking
  • Form tracking
  • Revenue attribution
  • Customer journey tracking
  • CRM integration
  • Marketing ROI
  • Custom reporting

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Remember The Milk

  • Schedulingnot Ruler Analytics
  • Appointment bookingnot Ruler Analytics
  • Time trackingnot Ruler Analytics
  • Resource managementnot Ruler Analytics
  • Team coordinationnot Ruler Analytics

Ruler Analytics

  • Marketing attributionnot Remember The Milk
  • ROI measurementnot Remember The Milk
  • Lead trackingnot Remember The Milk
  • Revenue attributionnot Remember The Milk

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Remember The Milk

  • Interface looks dated compared to modern task managers
  • Limited mobile app features compared to desktop version
  • No advanced project management features like Gantt charts or timeline views

Ruler Analytics

  • No free plan or trial available, requiring custom quote for pricing
  • Advanced features like marketing mix modeling only available on Advanced plan at 1,499 GBP per month
  • Pricing scales with monthly traffic volume, making costs unpredictable
  • Setup requires manual integration with CRM and data sources

Pricing, plan by plan

Remember The Milk

Free
  • FreeFree
    • Task creation and organization
    • Basic reminders
    • List sharing
  • Pro$39.99/year
    • All free features
    • Advanced sorting
    • Attachments

Ruler Analytics

£299/month
  • Small$299/month
    • Up to 10,000 monthly visits
    • Form tracking
    • Call tracking
  • Medium$499/month
    • Up to 50,000 monthly visits
    • Data-driven attribution
    • Segmentation
  • Advanced$1499/month
    • 100k+ monthly visits
    • Marketing mix modeling
    • AI agents for analytics

Which should you pick?

Choose Remember The Milk if

  • You need smart lists.
  • You want to start without paying.
  • You work on Web, iOS, Android, macOS, Windows.
  • You also want location reminders.
Remember The Milk review

Choose Ruler Analytics if

  • You need multi-touch attribution.
  • You also want call tracking.
Ruler Analytics review

Questions people ask

Is Remember The Milk or Ruler Analytics better?
Neither clearly leads. Remember The Milk starts at Free and Ruler Analytics at £299/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Remember The Milk or Ruler Analytics?
Remember The Milk has a free tier; the other does not. Paid plans start at Free for Remember The Milk and £299/month for Ruler Analytics.
Does Remember The Milk or Ruler Analytics run on more platforms?
Remember The Milk runs on Web, iOS, Android, macOS, Windows. Ruler Analytics runs on Web.
Can I use Remember The Milk for free?
Yes. Remember The Milk has a free tier, so you can try it without paying. Ruler Analytics starts at £299/month.
What is Remember The Milk best used for?
Remember The Milk is most often used for scheduling, appointment booking, time tracking, resource management. Of those, scheduling and appointment booking are not what Ruler Analytics is typically brought in for.
What can Remember The Milk do that Ruler Analytics cannot?
Remember The Milk covers Smart lists, Location reminders, Task sharing, Advanced search. Ruler Analytics covers Multi-touch attribution, Call tracking, Form tracking, Revenue attribution. Both handle Web support.

Answered from the vendors’ own pages

Remember The Milk: Is there a free version of Remember The Milk?

Yes. Remember The Milk is free to download and use with core features like task creation, lists, reminders, and basic sharing. A Pro subscription at $39.99 annually unlocks advanced features like advanced sorting, attachments, and Apple Watch support.

Source
Ruler Analytics: What does Ruler Analytics track?

Ruler Analytics tracks forms, calls, live chat, offline conversions, and CRM data to connect marketing activity directly to revenue outcomes.

Source
Remember The Milk: What devices and platforms does Remember The Milk support?

Remember The Milk is available across desktop, mobile, web, and wearable platforms with native applications, ensuring tasks remain synchronized across all devices.

Source
Ruler Analytics: Does Ruler Analytics offer a free plan?

No, Ruler Analytics does not offer a free plan. Pricing starts at 299 GBP per month for the Small plan supporting up to 10,000 monthly website visits.

Source
Remember The Milk: Can I share tasks with others in Remember The Milk?

Yes, Remember The Milk allows you to share lists and assign tasks to others to coordinate work and get things done faster.

Source
Ruler Analytics: What attribution models does Ruler Analytics support?

Ruler supports multi-touch attribution, data-driven attribution, impression attribution, and marketing mix modeling for measuring campaign ROI across channels.

Source
Remember The Milk: Does Remember The Milk integrate with other apps?

Yes, Remember The Milk integrates natively with Gmail, Google Calendar, Evernote, and Zapier, allowing you to capture tasks from multiple sources.

Source
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