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Forest vs Ruler Analytics

Forest logo

Forest

All industries

Stay focused, be present

From
Free
Rated
-
Full reviewWebsite
Ruler Analytics logo

Ruler Analytics

Marketing & Analytics

Closed-loop marketing attribution

From
£299/month
Rated
-
Full reviewWebsite

The short version

  • Only Forest has a free tier, so it costs nothing to try first.
  • Each has a real cost: Forest no standalone desktop app; limited to browser extensions; Ruler Analytics no free plan or trial available, requiring custom quote for pricing
  • They diverge on capability: Forest covers Focus timer, Ruler Analytics covers Multi-touch attribution.

Where they differ

Only the attributes on which Forest and Ruler Analytics actually diverge.

Attributes where Forest and Ruler Analytics differ
AttributeForestRuler Analytics
Starting priceFree£299/month
Free tierYesNo
PlatformsiOS, Android, Chrome, FirefoxWeb
CategoryAll industriesMarketing & Analytics
Founded20142012

Identical on both: pricing model (Unknown), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Forest

  • Focus timer
  • Virtual forest building
  • Real tree planting partnership
  • Website/app blocking
  • Statistics tracking
  • Achievements & rewards
  • Social features
  • Custom tree species

Only in Ruler Analytics

  • Multi-touch attribution
  • Call tracking
  • Form tracking
  • Revenue attribution
  • Customer journey tracking
  • CRM integration
  • Marketing ROI
  • Custom reporting

What people use each for

The jobs each tool is most often brought in to do.

Forest

  • Study sessionsnot Ruler Analytics
  • Work focus timenot Ruler Analytics
  • Digital detoxnot Ruler Analytics
  • Pomodoro techniquenot Ruler Analytics
  • Phone addiction managementnot Ruler Analytics

Ruler Analytics

  • Marketing attributionnot Forest
  • ROI measurementnot Forest
  • Lead trackingnot Forest
  • Revenue attributionnot Forest

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Forest

  • No standalone desktop app; limited to browser extensions
  • Mobile app pricing varies by platform; iOS one-time purchase vs. Android different model
  • Forest Plus features required for advanced analytics and custom tag tracking

Ruler Analytics

  • No free plan or trial available, requiring custom quote for pricing
  • Advanced features like marketing mix modeling only available on Advanced plan at 1,499 GBP per month
  • Pricing scales with monthly traffic volume, making costs unpredictable
  • Setup requires manual integration with CRM and data sources

Pricing, plan by plan

Forest

Free

No published plan breakdown. See the Forest review.

Ruler Analytics

£299/month
  • Small$299/month
    • Up to 10,000 monthly visits
    • Form tracking
    • Call tracking
  • Medium$499/month
    • Up to 50,000 monthly visits
    • Data-driven attribution
    • Segmentation
  • Advanced$1499/month
    • 100k+ monthly visits
    • Marketing mix modeling
    • AI agents for analytics

Which should you pick?

Choose Forest if

  • You need focus timer.
  • You want to start without paying.
  • You work on iOS, Android, Chrome, Firefox.
  • You also want virtual forest building.
Forest review

Choose Ruler Analytics if

  • You need multi-touch attribution.
  • You also want call tracking.
Ruler Analytics review

Questions people ask

Is Forest or Ruler Analytics better?
Neither clearly leads. Forest starts at Free and Ruler Analytics at £299/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Forest or Ruler Analytics?
Forest has a free tier; the other does not. Paid plans start at Free for Forest and £299/month for Ruler Analytics.
Does Forest or Ruler Analytics run on more platforms?
Forest runs on iOS, Android, Chrome, Firefox. Ruler Analytics runs on Web.
Can I use Forest for free?
Yes. Forest has a free tier, so you can try it without paying. Ruler Analytics starts at £299/month.
What is Forest best used for?
Forest is most often used for study sessions, work focus time, digital detox, pomodoro technique. Of those, study sessions and work focus time are not what Ruler Analytics is typically brought in for.
What can Forest do that Ruler Analytics cannot?
Forest covers Focus timer, Virtual forest building, Real tree planting partnership, Website/app blocking. Ruler Analytics covers Multi-touch attribution, Call tracking, Form tracking, Revenue attribution.

Answered from the vendors’ own pages

Forest: How much does Forest cost?

Forest has a free version with core features (timer, app blocking, group focus). Forest Plus subscription costs $3.33/month when billed annually at $39.99, with pricing varying by region and platform.

Source
Ruler Analytics: What does Ruler Analytics track?

Ruler Analytics tracks forms, calls, live chat, offline conversions, and CRM data to connect marketing activity directly to revenue outcomes.

Source
Forest: What platforms does Forest support?

Forest is available on iOS (one-time purchase $3.99), Android (free with ads, or $1.99 one-time for ad-free), and as a browser extension for Chrome and Firefox.

Source
Ruler Analytics: Does Ruler Analytics offer a free plan?

No, Ruler Analytics does not offer a free plan. Pricing starts at 299 GBP per month for the Small plan supporting up to 10,000 monthly website visits.

Source
Forest: What is Forest's tree planting program?

Forest has partnered with Trees for the Future to plant real trees. Users can spend earned focus coins to fund tree planting in Kenya, Senegal, Tanzania, Uganda, and Cameroon. Over 2.1 million real trees have been planted.

Source
Ruler Analytics: What attribution models does Ruler Analytics support?

Ruler supports multi-touch attribution, data-driven attribution, impression attribution, and marketing mix modeling for measuring campaign ROI across channels.

Source
Forest: Does Forest work offline?

Yes. Forest's core focus experience including the timer, tree growth, and stats works completely offline. This allows use on airplanes, subways, and areas without internet connectivity.

Source
Forest: Is there a Forest desktop app?

No. Forest does not have an official standalone desktop application. Desktop access is available through browser extensions for Chrome and Firefox only. Some users run the mobile app via emulators like BlueStacks.

Source
Forest: What features are in Forest Plus?

Forest Plus includes all Mindful Space soundscapes, custom app allowlists, advanced analytics with custom tags, exclusive tree species, 3x coin boost, and the ability to plant up to 5 real trees annually.

Source
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