Softwr

Software · head to head

ReferralCandy vs Tapfiliate

ReferralCandy logo

ReferralCandy

Software

Customer referral program for e-commerce

From
Free
Rated
-
Full reviewWebsite
Tapfiliate logo

Tapfiliate

Software

Cloud-based affiliate tracking software

From
$74/month
Rated
-
Full reviewWebsite

The short version

  • Only ReferralCandy has a free tier, so it costs nothing to try first.
  • Each has a real cost: ReferralCandy limited transparency on pricing tiers without account registration; Tapfiliate setup and configuration requires technical knowledge for API integrations
  • They diverge on capability: ReferralCandy covers Automated referral tracking, Tapfiliate covers Affiliate tracking.

Where they differ

Only the attributes on which ReferralCandy and Tapfiliate actually diverge.

Attributes where ReferralCandy and Tapfiliate differ
AttributeReferralCandyTapfiliate
Starting priceFree$74/month
Free tierYesNo
PlatformsWeb, ShopifyWeb, Cloud
Founded20092014

Identical on both: pricing model (Unknown), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ReferralCandy

  • Automated referral tracking
  • Customizable rewards
  • Email campaigns
  • Fraud detection
  • A/B testing
  • BigCommerce
  • Magento
  • ReCharge

Only in Tapfiliate

  • Affiliate tracking
  • Multi-level marketing
  • Recurring commissions
  • Custom branding
  • Real-time reporting
  • Stripe
  • Zapier
  • Paddle

Both cover

  • Shopify
  • WooCommerce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

ReferralCandy

  • affiliate marketing management
  • Workflow automation
  • Reporting

Tapfiliate

  • affiliate marketing management
  • Workflow automation
  • Reporting

Both are used for affiliate marketing management, workflow automation, reporting, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ReferralCandy

  • Limited transparency on pricing tiers without account registration
  • Primary focus on Shopify integration limits effectiveness for non-Shopify platforms
  • Email CC/BCC limitations for looping in stakeholders

Tapfiliate

  • Setup and configuration requires technical knowledge for API integrations
  • Limited to affiliate marketing use case; not a general marketing automation platform
  • Acquired by Admitad in 2021, which may impact future feature development roadmap

Pricing, plan by plan

ReferralCandy

Free

No published plan breakdown. See the ReferralCandy review.

Tapfiliate

$74/month

No published plan breakdown. See the Tapfiliate review.

Which should you pick?

Choose ReferralCandy if

  • You need automated referral tracking.
  • You want to start without paying.
  • You work on Web, Shopify.
  • You also want customizable rewards.
ReferralCandy review

Choose Tapfiliate if

  • You need affiliate tracking.
  • You work on Web, Cloud.
  • You also want multi-level marketing.
Tapfiliate review

Questions people ask

Is ReferralCandy or Tapfiliate better?
Neither clearly leads. ReferralCandy starts at Free and Tapfiliate at $74/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ReferralCandy or Tapfiliate?
ReferralCandy has a free tier; the other does not. Paid plans start at Free for ReferralCandy and $74/month for Tapfiliate.
Does ReferralCandy or Tapfiliate run on more platforms?
ReferralCandy runs on Web, Shopify. Tapfiliate runs on Web, Cloud.
Can I use ReferralCandy for free?
Yes. ReferralCandy has a free tier, so you can try it without paying. Tapfiliate starts at $74/month.
What is ReferralCandy best used for?
ReferralCandy is most often used for affiliate marketing management, workflow automation, reporting.
What can ReferralCandy do that Tapfiliate cannot?
ReferralCandy covers Automated referral tracking, Customizable rewards, Email campaigns, Fraud detection. Tapfiliate covers Affiliate tracking, Multi-level marketing, Recurring commissions, Custom branding. Both handle Shopify, WooCommerce, Web support.

Answered from the vendors’ own pages

ReferralCandy: Does ReferralCandy work with Shopify?

Yes, ReferralCandy integrates natively with Shopify with one-click installation, making it easy to set up referral programs on Shopify stores.

Source
Tapfiliate: Does Tapfiliate charge transaction or success fees?

No. Tapfiliate has no success or transaction fees. Pricing is based on the subscription plan selected.

Source
ReferralCandy: What types of rewards can I offer?

ReferralCandy supports multiple reward types including store credit, discount coupons, PayPal cash transfers, gift cards, and free products.

Source
Tapfiliate: What integration options does Tapfiliate support?

Tapfiliate supports over 30 plug-and-play integrations and offers REST API, S2S postback, JS pixel tracking, and coupon tracking options.

Source
ReferralCandy: Does ReferralCandy include fraud detection?

Yes, ReferralCandy includes built-in fraud detection to catch self-referrals and leaked coupon codes before payouts are processed.

Source
Tapfiliate: What commission structures does Tapfiliate support?

Tapfiliate supports fixed commissions, percentage-based commissions, recurring commissions for SaaS, lifetime commissions, group commissions, item and category-based commissions, and multi-level marketing structures.

Source
Tapfiliate: How many languages and currencies does Tapfiliate support?

Tapfiliate supports six languages and multiple currencies, making it easy to run international affiliate programs from a single platform.

Source
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on ReferralCandy

More on Tapfiliate

Keep looking

Other head to heads