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Parenting · head to head

Norton Family vs What to Expect

Norton Family logo

Norton Family

Parenting

Comprehensive parental control from Norton Security

From
$49.99/year
Rated
-
What to Expect logo

What to Expect

Parenting

Pregnancy and parenting guidance from conception to toddler

From
Free
Rated
-

The short version

  • Only What to Expect has a free tier, so it costs nothing to try first.
  • Each has a real cost: Norton Family norton Family can only be installed on a child's Windows PC, iOS or Android device, with no macOS support; What to Expect what to Expect is a free, ad-supported consumer content site with no reader subscription tier, per the 31 Dec 2022 archive capture
  • They diverge on capability: Norton Family covers Antivirus protection, What to Expect covers Pregnancy tracking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Norton Family and What to Expect actually diverge.

Attributes where Norton Family and What to Expect differ
AttributeNorton FamilyWhat to Expect
Starting price$49.99/yearFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWeb, Ios, Android, Windows, MacWeb, Ios, Android
Founded19912000

Identical on both: user rating (Not yet rated), category (Parenting).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Norton Family

  • Antivirus protection
  • Web monitoring
  • App blocking
  • Screen time management
  • Location tracking
  • Activity reports
  • Social media monitoring
  • Custom alerts

Only in What to Expect

  • Pregnancy tracking
  • Weekly updates
  • Symptom tracker
  • Parenting tips
  • Community forums
  • Expert articles
  • Baby names database
  • Milestone tracking

Both cover

  • Cloud deployment
  • Web support
  • Ios support
  • Android support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Norton Family

  • Parental monitoring and child device managementnot What to Expect
  • Web content filtering and screen time controlsnot What to Expect
  • Location tracking and device lock capabilities for Android/iOSnot What to Expect

What to Expect

  • Pregnancy trackingnot Norton Family
  • Parenting guidancenot Norton Family
  • Community supportnot Norton Family
  • Health informationnot Norton Family

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Norton Family

  • Norton Family can only be installed on a child's Windows PC, iOS or Android device, with no macOS support
  • Windows 10 in S mode is explicitly excluded
  • Not all features are available on all supported platforms
  • Location Supervision is not available in all countries and must be activated before use
  • Video Supervision covers only videos watched on YouTube.com and does not track YouTube videos embedded in other sites or blogs
  • Mobile App Supervision shows and controls apps only on Android devices
  • The Android app relies on the AccessibilityService API to see websites viewed and to stop the child removing permissions
  • Features require the child's device to have an internet or data plan and to be turned on

What to Expect

  • What to Expect is a free, ad-supported consumer content site with no reader subscription tier, per the 31 Dec 2022 archive capture

Pricing, plan by plan

Norton Family

$49.99/year
  • Norton 360 Deluxe$49.99/year
    • Antivirus protection
    • Parental controls
    • Screen time limits
  • Norton 360 Premium$99.99/year
    • Everything in Deluxe
    • Location tracking
    • Advanced monitoring

What to Expect

Free
  • FreeFree
    • Weekly pregnancy updates
    • Parenting tips
    • Symptom tracker

Which should you pick?

Choose Norton Family if

  • You need antivirus protection.
  • You work on Web, Ios, Android, Windows, Mac.
  • You also want web monitoring.

Choose What to Expect if

  • You need pregnancy tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want weekly updates.

Questions people ask

Is Norton Family or What to Expect better?
Neither clearly leads. Norton Family starts at $49.99/year and What to Expect at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Norton Family or What to Expect?
What to Expect has a free tier; the other does not. Paid plans start at $49.99/year for Norton Family and Free for What to Expect.
Does Norton Family or What to Expect run on more platforms?
Norton Family runs on Web, Ios, Android, Windows, Mac. What to Expect runs on Web, Ios, Android.
Can I use What to Expect for free?
Yes. What to Expect has a free tier, so you can try it without paying. Norton Family starts at $49.99/year.
What is Norton Family best used for?
Norton Family is most often used for parental monitoring and child device management, web content filtering and screen time controls, location tracking and device lock capabilities for android/ios. Of those, parental monitoring and child device management and web content filtering and screen time controls are not what What to Expect is typically brought in for.
What can Norton Family do that What to Expect cannot?
Norton Family covers Antivirus protection, Web monitoring, App blocking, Screen time management. What to Expect covers Pregnancy tracking, Weekly updates, Symptom tracker, Parenting tips. Both handle Cloud deployment, Web support, Ios support, Android support.

Answered from the vendors’ own pages

Norton Family: How much does Norton Family cost?

Norton Family costs $49.99 per year for a single annual subscription. This is the only plan offered; there are no monthly billing or tiered options available.

Source
Norton Family: Is there a free trial for Norton Family?

Yes, Norton Family offers a free 30-day trial. A payment method is required at sign-up and will be charged at the end of the trial unless you cancel before the trial period ends.

Source
Norton Family: What devices does Norton Family support?

Norton Family supports Windows, Android, and iOS devices. Mac is not supported for parental control features. Features include web filtering, time limits, app monitoring, location tracking, and instant device lock.

Source
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