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AI · head to head

Modal vs Veritone

Modal logo

Modal

AI

Cloud functions for AI and ML

From
Free
Rated
-
Veritone logo

Veritone

AI

AI orchestration platform and applications for media archives, public safety evidence and advertising

From
On request
Rated
-

The short version

  • Only Modal has a free tier, so it costs nothing to try first.
  • Each has a real cost: Modal the Team plan carries a $250 monthly base fee and returns only $100 of that as free credits, so $150 is a flat charge before any compute; Veritone nothing is publicly priced, and because consumption of the underlying AI engines is metered, the total cost of a large archive ingest is difficult to forecast before you have run one.
  • They diverge on capability: Modal covers Serverless GPUs, Veritone covers aiWARE orchestration.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Modal and Veritone actually diverge.

Attributes where Modal and Veritone differ
AttributeModalVeritone
Starting priceFreeOn request
Pricing modelusage-basedquote
Free tierYesNo
PlatformsCloud, ApiWeb, API, Self-hosted
Founded2021Unknown

Identical on both: user rating (Not yet rated), category (AI).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Modal

  • Serverless GPUs
  • Python functions
  • Auto-scaling
  • Fast cold starts
  • Python SDK
  • GitHub Actions
  • Cloud storage
  • Cloud support

Only in Veritone

  • aiWARE orchestration
  • iDEMS
  • Automated redaction
  • Media archive indexing
  • FedRAMP authorisation
  • Advertising and content intelligence
  • Voice and synthetic media
  • Self-hosted deployment

What people use each for

The jobs each tool is most often brought in to do.

Modal

  • Running serverless GPU workloads for model inference and trainingnot Veritone
  • Executing Python functions on cloud compute without managing serversnot Veritone

Veritone

  • A police department buried in body camera footage that must be redacted before disclosure, where automated face and audio redaction converts weeks of manual work into review timenot Modal
  • A broadcaster or sports rights holder that cannot find footage in its own archive and loses licensing revenue because searching it costs more than the clip earnsnot Modal
  • A federal agency that needs AI processing inside an authorised boundary, where FedRAMP status decides the shortlist before capability doesnot Modal
  • A media buyer wanting attribution on broadcast and podcast advertising that digital analytics tools cannot seenot Modal

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Modal

  • The Team plan carries a $250 monthly base fee and returns only $100 of that as free credits, so $150 is a flat charge before any compute
  • Compute is billed per second across separate GPU and CPU meters, so total cost depends on execution time rather than any fixed rate
  • The Starter plan's $30 monthly free credit is the only allowance below the paid base fee
  • Enterprise volume discounts are custom and unpublished

Veritone

  • Nothing is publicly priced, and because consumption of the underlying AI engines is metered, the total cost of a large archive ingest is difficult to forecast before you have run one.
  • The company is mid-restructure after divesting its media agency, with revenue guidance well below earlier expectations, so a buyer signing a multi-year evidence contract is taking corporate risk they can read in the public filings but cannot control.
  • The orchestration proposition means Veritone sits between you and the model vendors, so when a specific engine underperforms on your content the remedy is a support case rather than switching provider yourself.
  • The product portfolio spans law enforcement, broadcast, advertising and synthetic voice, which is a wide surface for one engineering organisation and means attention to any single application depends on where the revenue growth currently is.
  • Automated redaction is a review aid, not a guarantee: an agency remains legally responsible for what is disclosed, so the staff time saved is smaller than the demonstration implies once verification is included.

Pricing, plan by plan

Modal

Free
  • StarterFree
    • 3 seats
    • 100 containers
    • 10 GPU concurrency
  • Team$250/month
    • Unlimited seats
    • 5,000 containers
    • 50 GPU concurrency
  • Enterprise$null/custom
    • Custom seats, containers, and GPU concurrency

Veritone

On request
  • aiWARE platform$undefined/year
    • Consumption-based use of the AI engine catalogue
    • Enterprise licence, quoted
    • Self-hosted and FedRAMP deployment options
  • iDEMS$undefined/year
    • Digital evidence management for law enforcement
    • Automated redaction and disclosure workflow
    • Quoted per agency, commonly on government contract vehicles
  • Media and entertainment applications$undefined/year
    • Archive indexing, monetisation and advertising intelligence
    • Quoted

Which should you pick?

Choose Modal if

  • You need serverless gpus.
  • You want to start without paying.
  • You work on Cloud, Api.
  • You also want python functions.

Choose Veritone if

  • You need aiware orchestration.
  • You work on Web, API, Self-hosted.
  • You also want idems.

Questions people ask

Is Modal or Veritone better?
Neither clearly leads. Modal starts at Free and Veritone at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Modal or Veritone?
Modal has a free tier; the other does not. Paid plans start at Free for Modal and On request for Veritone.
Does Modal or Veritone run on more platforms?
Modal runs on Cloud, Api. Veritone runs on Web, API, Self-hosted.
Can I use Modal for free?
Yes. Modal has a free tier, so you can try it without paying. Veritone starts at On request.
What is Modal best used for?
Modal is most often used for running serverless gpu workloads for model inference and training, executing python functions on cloud compute without managing servers. Of those, running serverless gpu workloads for model inference and training and executing python functions on cloud compute without managing servers are not what Veritone is typically brought in for.
What can Modal do that Veritone cannot?
Modal covers Serverless GPUs, Python functions, Auto-scaling, Fast cold starts. Veritone covers aiWARE orchestration, iDEMS, Automated redaction, Media archive indexing.

Answered from the vendors’ own pages

Modal: How much does Modal cost?

Modal uses pay-as-you-go pricing with Team plan at 250 USD/month base. Starter includes 30 USD/month free credits; Team includes 100 USD/month free credits. Compute charges per second for CPU cores, memory, and GPU instances.

Source
Veritone: What do you actually buy from Veritone?

An application, most often iDEMS for digital evidence or a media archive product. aiWARE is the platform underneath, and it is rarely purchased on its own outside enterprise and government deals.

Modal: Is there a free tier?

Yes, Starter plan is free plus 30 USD/month in compute credits included monthly for new users.

Source
Veritone: Is pricing published?

No. Everything is quoted, and platform use is metered by consumption of the underlying AI engines, which makes forecasting a large ingest difficult.

Modal: What are the seat limits?

Starter plan includes 3 seats; Team plan provides unlimited seats; Enterprise tier has custom seat allocations.

Source
Veritone: Is it approved for US government use?

aiWARE holds FedRAMP authorisation and can be deployed into self-hosted government tenants, which is frequently the reason it reaches a public sector shortlist.

Veritone: Did Veritone sell its advertising agency?

Yes. Veritone One was divested in 2024 for up to $104 million, and the remaining company is focused on enterprise AI software and licensing.

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