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Marketing Evolution vs Kissmetrics

Marketing Evolution logo

Marketing Evolution

Software

Advanced marketing analytics and attribution modeling

From
$5000/month
Rated
-
Full reviewWebsite
Kissmetrics logo

Kissmetrics

Software

Customer analytics and behavioral data

From
$500/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Marketing Evolution the Internet Archive's capture of Marketing Evolution's homepage on 20 December 2019 named distinct solutions, Marketing Measurement and Optimization, Media Planning, Brand Tracking and Professional Services, with no price figure published for any.; Kissmetrics overages are added automatically to the next invoice rather than blocked, so exceeding an event allowance bills without a decision point
  • They diverge on capability: Marketing Evolution covers Multi-touch attribution, Kissmetrics covers Customer analytics.

Where they differ

Only the attributes on which Marketing Evolution and Kissmetrics actually diverge.

Attributes where Marketing Evolution and Kissmetrics differ
AttributeMarketing EvolutionKissmetrics
Starting price$5000/month$500/month
Pricing modelsubscriptionquote
PlatformsWeb, Api, AnalyticsWeb
Founded20082009

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Marketing Evolution

  • Multi-touch attribution
  • Marketing mix modeling
  • Channel performance
  • ROI analysis
  • Forecasting
  • Budget optimization
  • Custom reporting
  • Advanced analytics

Only in Kissmetrics

  • Customer analytics
  • Behavioral tracking
  • Cohort analysis
  • Funnel analysis
  • GDPR
  • Cloud deployment
  • Web support
  • English language support

Both cover

  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Marketing Evolution

  • Attribution modelingnot Kissmetrics
  • Marketing ROInot Kissmetrics
  • Budget allocationnot Kissmetrics
  • Channel optimizationnot Kissmetrics

Kissmetrics

  • Product and behavioural analytics tracking user eventsnot Marketing Evolution
  • Analysing funnels and cohorts across a customer journeynot Marketing Evolution

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Marketing Evolution

  • The Internet Archive's capture of Marketing Evolution's homepage on 20 December 2019 named distinct solutions, Marketing Measurement and Optimization, Media Planning, Brand Tracking and Professional Services, with no price figure published for any.

Kissmetrics

  • Overages are added automatically to the next invoice rather than blocked, so exceeding an event allowance bills without a decision point
  • The free plan allows 100,000 events a month
  • Per event rates fall with volume, from $0.20 per 1,000 events on Growth to $0.10 on Gold, so smaller customers pay double per event
  • The vendor states Growth, Silver and Gold are the identical product, so the paid tiers differ only in unit price and volume
  • Anything above 5 million events is custom priced

Pricing, plan by plan

Marketing Evolution

$5000/month
  • Professional$5000/month
    • Basic attribution modeling
    • Multiple channels
    • Monthly reporting
  • Enterprise$undefined/month
    • Advanced attribution
    • Unlimited channels
    • Real-time analysis
  • Custom$undefined/month
    • Custom implementation
    • Professional services
    • Consulting included

Kissmetrics

$500/month
  • Professional$500/month
    • Customer analytics
    • Behavioral tracking

Which should you pick?

Choose Marketing Evolution if

  • You need multi-touch attribution.
  • You work on Web, Api, Analytics.
  • You also want marketing mix modeling.
Marketing Evolution review

Choose Kissmetrics if

  • You need customer analytics.
  • You also want behavioral tracking.
Kissmetrics review

Questions people ask

Is Marketing Evolution or Kissmetrics better?
Neither clearly leads. Marketing Evolution starts at $5000/month and Kissmetrics at $500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Marketing Evolution or Kissmetrics?
Marketing Evolution starts at $5000/month and Kissmetrics at $500/month.
Does Marketing Evolution or Kissmetrics run on more platforms?
Marketing Evolution runs on Web, Api, Analytics. Kissmetrics runs on Web.
What is Marketing Evolution best used for?
Marketing Evolution is most often used for attribution modeling, marketing roi, budget allocation, channel optimization. Of those, attribution modeling and marketing roi are not what Kissmetrics is typically brought in for.
What can Marketing Evolution do that Kissmetrics cannot?
Marketing Evolution covers Multi-touch attribution, Marketing mix modeling, Channel performance, ROI analysis. Kissmetrics covers Customer analytics, Behavioral tracking, Cohort analysis, Funnel analysis. Both handle Salesforce.
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