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Software · head to head

Marketing Evolution vs Fathom Analytics

Marketing Evolution logo

Marketing Evolution

Software

Advanced marketing analytics and attribution modeling

From
$5000/month
Rated
-
Full reviewWebsite
Fathom Analytics logo

Fathom Analytics

Software

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Marketing Evolution the Internet Archive's capture of Marketing Evolution's homepage on 20 December 2019 named distinct solutions, Marketing Measurement and Optimization, Media Planning, Brand Tracking and Professional Services, with no price figure published for any.; Fathom Analytics there is no free tier, only a 7 day trial
  • They diverge on capability: Marketing Evolution covers Multi-touch attribution, Fathom Analytics covers Page view tracking.

Where they differ

Only the attributes on which Marketing Evolution and Fathom Analytics actually diverge.

Attributes where Marketing Evolution and Fathom Analytics differ
AttributeMarketing EvolutionFathom Analytics
Starting price$5000/month$14/month
PlatformsWeb, Api, AnalyticsWeb
Founded20082014

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Marketing Evolution

  • Multi-touch attribution
  • Marketing mix modeling
  • Channel performance
  • ROI analysis
  • Forecasting
  • Budget optimization
  • Custom reporting
  • Advanced analytics

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • Cloud deployment
  • Web support
  • 20+ languages language support

Both cover

  • GDPR compliant

What people use each for

The jobs each tool is most often brought in to do.

Marketing Evolution

  • Attribution modelingnot Fathom Analytics
  • Marketing ROInot Fathom Analytics
  • Budget allocationnot Fathom Analytics
  • Channel optimizationnot Fathom Analytics

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Marketing Evolution
  • A lightweight Google Analytics replacementnot Marketing Evolution
  • Tracking many sites from one accountnot Marketing Evolution
  • Long-term historical reporting while subscribednot Marketing Evolution

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Marketing Evolution

  • The Internet Archive's capture of Marketing Evolution's homepage on 20 December 2019 named distinct solutions, Marketing Measurement and Optimization, Media Planning, Brand Tracking and Professional Services, with no price figure published for any.

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Pricing, plan by plan

Marketing Evolution

$5000/month
  • Professional$5000/month
    • Basic attribution modeling
    • Multiple channels
    • Monthly reporting
  • Enterprise$undefined/month
    • Advanced attribution
    • Unlimited channels
    • Real-time analysis
  • Custom$undefined/month
    • Custom implementation
    • Professional services
    • Consulting included

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Which should you pick?

Choose Marketing Evolution if

  • You need multi-touch attribution.
  • You work on Web, Api, Analytics.
  • You also want marketing mix modeling.
Marketing Evolution review

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Questions people ask

Is Marketing Evolution or Fathom Analytics better?
Neither clearly leads. Marketing Evolution starts at $5000/month and Fathom Analytics at $14/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Marketing Evolution or Fathom Analytics?
Marketing Evolution starts at $5000/month and Fathom Analytics at $14/month.
Does Marketing Evolution or Fathom Analytics run on more platforms?
Marketing Evolution runs on Web, Api, Analytics. Fathom Analytics runs on Web.
What is Marketing Evolution best used for?
Marketing Evolution is most often used for attribution modeling, marketing roi, budget allocation, channel optimization. Of those, attribution modeling and marketing roi are not what Fathom Analytics is typically brought in for.
What can Marketing Evolution do that Fathom Analytics cannot?
Marketing Evolution covers Multi-touch attribution, Marketing mix modeling, Channel performance, ROI analysis. Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Both handle GDPR compliant.
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