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Databases · head to head

Knack vs Marqo

Knack logo

Knack

Databases

Hosted no-code database and web app builder priced by stored records and storage, with unlimited user accounts on every plan.

From
$59/month
Rated
-
Marqo logo

Marqo

Databases

AI-native product discovery platform for ecommerce

From
On request
Rated
-

The short version

  • Each has a real cost: Knack plans are capped by stored records, so an application that logs events or keeps history rather than current state climbs tiers on data volume alone, and archiving old records becomes a permanent maintenance chore rather than a one-off.; Marqo pricing not publicly available, enterprise sales-only model
  • They diverge on capability: Knack covers Visual database builder, Marqo covers Semantic search.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Knack and Marqo actually diverge.

Attributes where Knack and Marqo differ
AttributeKnackMarqo
Starting price$59/monthOn request
Pricing modelsubscriptioncontact-sales
PlatformsWebWeb API, SaaS
FoundedUnknown2022

Identical on both: free tier (No), user rating (Not yet rated), category (Databases).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Knack

  • Visual database builder
  • User logins and roles
  • Page builder
  • Unlimited users
  • E-commerce
  • Automation flows
  • Scheduled tasks
  • REST API and webhooks

Only in Marqo

  • Semantic search
  • Multimodal image search
  • AI model training
  • Automated merchandising
  • Multi-surface integration
  • Commerce platform integrations
  • API access

What people use each for

The jobs each tool is most often brought in to do.

Knack

  • A member or client portal where thousands of external people need their own login and see only their own recordsnot Marqo
  • Replacing a shared spreadsheet used by a team that has outgrown it but cannot justify a developer to build a bespoke internal toolnot Marqo
  • Inventory, asset or case tracking for a small operations team that needs roles, forms and a record of who changed whatnot Marqo
  • A registration or booking application for an association, school or non-profit where the user count is large and the record count stays modestnot Marqo

Marqo

  • Improve search revenue for fashion and beauty retailersnot Knack
  • Implement multimodal image and product searchnot Knack
  • Increase checkout conversion through better product discoverynot Knack
  • Create personalized product recommendationsnot Knack
  • Reduce customer support inquiries with relevant search resultsnot Knack

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Knack

  • Plans are capped by stored records, so an application that logs events or keeps history rather than current state climbs tiers on data volume alone, and archiving old records becomes a permanent maintenance chore rather than a one-off.
  • API access is capped per day, at 1,000 calls on the entry plan and 10,000 at the Corporate tier, so a scheduled sync or a busy automation can exhaust the day's quota before the working day ends and integrations then fail silently.
  • The application itself cannot be exported or self-hosted; records can be downloaded but the pages, roles, flows and business logic exist only inside Knack, so outgrowing the platform means rebuilding the app rather than moving it.
  • Customisation beyond the builder is limited to injected CSS and JavaScript that Knack's support does not cover, so any non-standard interface behaviour becomes yours to maintain against a DOM the vendor can change without warning.
  • Compliance capabilities that regulated buyers assume are baseline, HIPAA and GovCloud options, advanced SSO, IP restrictions and private environments, are gated to the Corporate and Enterprise tiers, so a small regulated pilot cannot legitimately start on an entry plan.

Marqo

  • Pricing not publicly available, enterprise sales-only model
  • Requires custom implementation and integration work
  • Limited to ecommerce use cases compared to general search
  • Model training requires sufficient customer behavior data

Pricing, plan by plan

Knack

$59/month
  • Starter$59/month
    • 20,000 database records
    • Unlimited users, tables, fields
    • 25 AI credits
  • Pro$130/month
    • 50,000 database records
    • Remove Knack branding
    • E-commerce payments
  • Corporate$300/month
    • 125,000-2.5M database records
    • App restore functionality
    • Advanced SSO
  • Enterprise$null/month
    • Dedicated account manager
    • HIPAA/GovCloud-based options
    • Custom pricing

Marqo

On request

No published plan breakdown. See the Marqo review.

Which should you pick?

Choose Knack if

  • You need visual database builder.
  • You also want user logins and roles.

Choose Marqo if

  • You need semantic search.
  • You work on Web API, SaaS.
  • You also want multimodal image search.

Questions people ask

Is Knack or Marqo better?
Neither clearly leads. Knack starts at $59/month and Marqo at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Knack or Marqo?
Knack starts at $59/month and Marqo at On request.
Does Knack or Marqo run on more platforms?
Knack runs on Web. Marqo runs on Web API, SaaS.
What is Knack best used for?
Knack is most often used for a member or client portal where thousands of external people need their own login and see only their own records, replacing a shared spreadsheet used by a team that has outgrown it but cannot justify a developer to build a bespoke internal tool, inventory, asset or case tracking for a small operations team that needs roles, forms and a record of who changed what, a registration or booking application for an association, school or non-profit where the user count is large and the record count stays modest. Of those, a member or client portal where thousands of external people need their own login and see only their own records and replacing a shared spreadsheet used by a team that has outgrown it but cannot justify a developer to build a bespoke internal tool are not what Marqo is typically brought in for.
What can Knack do that Marqo cannot?
Knack covers Visual database builder, User logins and roles, Page builder, Unlimited users. Marqo covers Semantic search, Multimodal image search, AI model training, Automated merchandising.

Answered from the vendors’ own pages

Knack: Is Knack charged per user?

No. User accounts are unlimited on all plans. Plans are bounded by stored record count, file storage, API calls per day and automation transactions.

Marqo: How do Marqo models get trained?

Marqo trains dedicated AI models on each retailer's product catalog and customer behavior data including clicks, purchases, and browsing patterns. This ensures models are optimized for the specific retailer's products and customers.

Source
Knack: What happens when I exceed the record limit?

You move to a higher tier or reduce stored records. Because the limit is on data rather than people, apps that accumulate history hit it while apps that track a fixed set of entities generally do not.

Marqo: What results can retailers expect from Marqo?

Enterprise retailers using Marqo report 10-23% increases in search revenue and conversion rates, with proven results across fashion, beauty, electronics, and home goods.

Source
Knack: Can I export my application or self-host it?

You can export record data. The application itself, its pages, roles, permissions and flows, is not exportable and cannot be self-hosted, so leaving means rebuilding elsewhere.

Marqo: Which ecommerce platforms does Marqo integrate with?

Marqo has native integrations with Shopify, Adobe Commerce (Magento), and Salesforce Commerce Cloud, and also provides API access for custom implementations.

Source
Knack: Is it suitable for public-facing portals?

That is its strongest case, because logins are unlimited and role-based permissions are built in. The constraint is record volume and API throughput, not audience size.

Marqo: How is Marqo priced?

Marqo pricing is customized based on catalog size, search volume, and feature requirements. Contact their sales team to book a demo and discuss pricing.

Source
Knack: Can I use it for regulated data?

HIPAA-aligned and government cloud options exist but only on the Enterprise tier, along with private server environments. Lower tiers should not be used for regulated workloads.

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