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Maps · head to head

HERE Technologies vs TomTom

HERE Technologies logo

HERE Technologies

Maps

Location data and technology company that provides mapping and location services to businesses globally

From
Free
Rated
-
Full reviewWebsite
TomTom logo

TomTom

Maps

Global leader in navigation and mapping products, offering maps, traffic information, navigation

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: HERE Technologies pricing is complex and unpredictable, with additional fees for common functionalities creating surprise costs at scale; TomTom free app lacks specific feature details on landing page
  • Prices and features above were last checked on 29 August 2026.

Where they differ

Only the attributes on which HERE Technologies and TomTom actually diverge.

Attributes where HERE Technologies and TomTom differ
AttributeHERE TechnologiesTomTom
Pricing modelUnknownfree
PlatformsWeb, iOS, Android, Cross-platformiOS, Android
Founded19851991

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Maps).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in HERE Technologies

Nothing recorded that TomTom does not also cover.

Only in TomTom

Nothing recorded that HERE Technologies does not also cover.

Both cover

  • Core Functionality
  • User Interface

What people use each for

The jobs each tool is most often brought in to do.

HERE Technologies

  • Map data for automated and assisted drivingnot TomTom
  • Connected driving, including hazard alerts and road surface analysisnot TomTom
  • Supply chain planning and logistics digital twinsnot TomTom
  • Geocoding, search and map rendering through hosted location servicesnot TomTom
  • Fleet tour planning and routing across 200 countriesnot TomTom

TomTom

  • Turn-by-turn car navigation with offline downloadable mapsnot HERE Technologies
  • Live traffic rerouting and incident/hazard alertsnot HERE Technologies
  • Speed camera and speed-limit warningsnot HERE Technologies
  • Truck-specific routing (vehicle dimensions, hazardous cargo restrictions, rest stops) via GO Expertnot HERE Technologies
  • EV charging station location and fuel price lookup (Android)not HERE Technologies

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

HERE Technologies

  • Pricing is complex and unpredictable, with additional fees for common functionalities creating surprise costs at scale
  • Lack of transparency in cost projections makes budgeting and forecasting difficult
  • Requires separate API keys and subscriptions for different feature categories, complicating integration
  • Customer support quality and responsiveness is inconsistent compared to competitors like Google Maps

TomTom

  • Free app lacks specific feature details on landing page
  • Monetization model not transparent
  • No published pricing for premium features
  • No information about subscription tiers or in-app purchases

Pricing, plan by plan

HERE Technologies

Free

No published plan breakdown. See the HERE Technologies review.

TomTom

Free

No published plan breakdown. See the TomTom review.

Which should you pick?

Choose HERE Technologies if

  • You want to start without paying.
  • You work on Web, iOS, Android, Cross-platform.
HERE Technologies review

Choose TomTom if

  • You want to start without paying.
  • You work on iOS, Android.
TomTom review

Questions people ask

Is HERE Technologies or TomTom better?
Neither clearly leads. HERE Technologies starts at Free and TomTom at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, HERE Technologies or TomTom?
HERE Technologies starts at Free and TomTom at Free.
Does HERE Technologies or TomTom run on more platforms?
HERE Technologies runs on Web, iOS, Android, Cross-platform. TomTom runs on iOS, Android.
Can I use HERE Technologies for free?
Both have a free tier, so you can try either at no cost before committing.
What is HERE Technologies best used for?
HERE Technologies is most often used for map data for automated and assisted driving, connected driving, including hazard alerts and road surface analysis, supply chain planning and logistics digital twins, geocoding, search and map rendering through hosted location services. Of those, map data for automated and assisted driving and connected driving, including hazard alerts and road surface analysis are not what TomTom is typically brought in for.

Answered from the vendors’ own pages

HERE Technologies: What does HERE Technologies provide?

HERE Technologies provides a comprehensive location platform including digital maps, routing and navigation APIs, geocoding, search, traffic, positioning, and telematics services for automotive, logistics, and enterprise applications.

Source
TomTom: Is the TomTom app free to download and use?

Yes, the TomTom app is available as a free download. The page states 'Download for free' with no mention of paid tiers on the landing page.

Source
HERE Technologies: Does HERE offer a free tier?

Yes. HERE provides a free tier with 30,000 map requests per month, 5,000 routing transactions, and 30,000 geocoding transactions. Usage beyond these limits is charged on a pay-as-you-go basis.

Source
TomTom: Are there paid features or premium tiers for TomTom?

The landing page does not disclose any pricing information for premium features or subscription tiers. Users must download the app to discover any in-app monetization details.

Source
HERE Technologies: What SDKs and APIs does HERE offer?

HERE provides REST APIs for maps, routing, geocoding, and search, plus SDKs for Android, iOS, Flutter, and JavaScript. The HERE SDK enables turn-by-turn navigation and location services for mobile and web applications.

Source
HERE Technologies: Is HERE's pricing transparent?

No. HERE uses a complex transaction-based pricing model with separate costs for different API categories. The pricing structure lacks transparency, making it difficult for customers to forecast costs at scale.

Source
HERE Technologies: How has HERE's pricing changed?

HERE moved to a simplified transaction-based pricing model with free monthly allowances for common APIs. Users pay per transaction beyond the free tier, though the structure has been criticized for complexity and lack of cost transparency.

Source
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