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Parenting · head to head

Google Family Link vs Kaspersky Safe Kids

Google Family Link logo

Google Family Link

Parenting

Google's free family device management and controls

From
Free
Rated
-
Full reviewWebsite
Kaspersky Safe Kids logo

Kaspersky Safe Kids

Parenting

Kaspersky's parental control for digital safety

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Google Family Link google documents that iPhones, iPads and computers other than Chromebooks cannot be supervised with Family Link; Kaspersky Safe Kids no pricing information published; renewal prices change and are sent via email
  • They diverge on capability: Google Family Link covers Screen time management, Kaspersky Safe Kids covers Web filtering.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Google Family Link and Kaspersky Safe Kids actually diverge.

Attributes where Google Family Link and Kaspersky Safe Kids differ
AttributeGoogle Family LinkKaspersky Safe Kids
Pricing modelfreefreemium
PlatformsAndroid, WebWeb, Ios, Android, Windows, Mac
Founded20191997

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Parenting).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Family Link

  • Screen time management
  • App approval system
  • Device locking
  • Settings management
  • Password controls
  • Google Play filtering
  • Account monitoring
  • Google services

Only in Kaspersky Safe Kids

  • Web filtering
  • App blocking
  • Screen time limits
  • Activity monitoring
  • Social media monitoring
  • YouTube filters
  • Search protection
  • Device manufacturers

Both cover

  • Location tracking
  • Cloud deployment
  • Android support
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Google Family Link

  • Setting screen time limits and app approvals on a child's Android devicenot Kaspersky Safe Kids
  • Creating and managing a Google Account for a child under 13not Kaspersky Safe Kids
  • Seeing which apps a child uses and where their device isnot Kaspersky Safe Kids

Kaspersky Safe Kids

  • Online safetynot Google Family Link
  • Content filteringnot Google Family Link
  • Screen time controlnot Google Family Link
  • Cybersecuritynot Google Family Link

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Family Link

  • Google documents that iPhones, iPads and computers other than Chromebooks cannot be supervised with Family Link
  • Supervision is built around a Google Account, so activity outside Google accounts and Android devices is not covered
  • Parent controlled account creation applies to children under 13 or the applicable age in the country

Kaspersky Safe Kids

  • No pricing information published; renewal prices change and are sent via email
  • Renewal pricing varies by country with different tax treatment by region
  • Customers cannot view renewal rates until their renewal date approaches

Pricing, plan by plan

Google Family Link

Free
  • FreeFree
    • Screen time limits
    • App approval
    • Device locking

Kaspersky Safe Kids

Free
  • FreeFree
    • Basic web filtering
    • Screen time limits
    • Activity monitoring
  • Premium$14.99/month
    • Everything in Free
    • Location tracking
    • Advanced filtering

Which should you pick?

Choose Google Family Link if

  • You need screen time management.
  • You want to start without paying.
  • You work on Android, Web.
  • You also want app approval system.
Google Family Link review

Choose Kaspersky Safe Kids if

  • You need web filtering.
  • You want to start without paying.
  • You work on Web, Ios, Android, Windows, Mac.
  • You also want app blocking.
Kaspersky Safe Kids review

Questions people ask

Is Google Family Link or Kaspersky Safe Kids better?
Neither clearly leads. Google Family Link starts at Free and Kaspersky Safe Kids at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Family Link or Kaspersky Safe Kids?
Google Family Link starts at Free and Kaspersky Safe Kids at Free.
Does Google Family Link or Kaspersky Safe Kids run on more platforms?
Google Family Link runs on Android, Web. Kaspersky Safe Kids runs on Web, Ios, Android, Windows, Mac.
Can I use Google Family Link for free?
Both have a free tier, so you can try either at no cost before committing.
What is Google Family Link best used for?
Google Family Link is most often used for setting screen time limits and app approvals on a child's android device, creating and managing a google account for a child under 13, seeing which apps a child uses and where their device is. Of those, setting screen time limits and app approvals on a child's android device and creating and managing a google account for a child under 13 are not what Kaspersky Safe Kids is typically brought in for.
What can Google Family Link do that Kaspersky Safe Kids cannot?
Google Family Link covers Screen time management, App approval system, Device locking, Settings management. Kaspersky Safe Kids covers Web filtering, App blocking, Screen time limits, Activity monitoring. Both handle Location tracking, Cloud deployment, Android support, Web support.

Answered from the vendors’ own pages

Google Family Link: Is Google Family Link free?

Yes, Google Family Link is completely free. Creating or joining a family group does not require any paid membership or subscription.

Source
Kaspersky Safe Kids: How much does Kaspersky Safe Kids cost?

Kaspersky does not publish pricing for Safe Kids on their pricing page. The page indicates renewal prices exist but are not displayed publicly. Customers receive email notification of renewal pricing before their renewal date.

Source
Google Family Link: Do any Family Link features require payment?

Family Link itself is free, but some Google products that integrate with it like YouTube Premium for families or Google One require separate paid subscriptions if you want premium features.

Source
Kaspersky Safe Kids: How does Kaspersky calculate renewal pricing?

Kaspersky indicates renewal prices may change and are notified to customers via email before renewal. Some discounts and offers may apply at renewal time. Specific pricing tiers are not published online.

Source
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