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Software · head to head

Fresha vs Serpstat

Fresha logo

Fresha

Software

Free salon and spa software

From
Free
Rated
-
Full reviewWebsite
Serpstat logo

Serpstat

Software

All-in-One SEO platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Fresha has a free tier, so it costs nothing to try first.
  • Each has a real cost: Fresha fresha charges a 50 percent one time commission on each new client booked through its marketplace, subject to a minimum fee per client; Serpstat individual plan at $50 per month caps searches at 100 per day and keyword position checks at 10,000

Where they differ

Only the attributes on which Fresha and Serpstat actually diverge.

Attributes where Fresha and Serpstat differ
AttributeFreshaSerpstat
Starting priceFreeOn request
Pricing modelfreesubscription
Free tierYesNo
PlatformsWeb, Ios, AndroidWeb
Founded2015Unknown

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fresha

  • Online booking
  • Appointment management
  • Client database
  • Point of sale
  • Inventory management
  • Staff scheduling
  • Marketing tools
  • Reports & analytics

Only in Serpstat

Nothing recorded that Fresha does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Fresha

  • Running appointment booking and point of sale for salons and spasnot Serpstat
  • Attracting new clients through the Fresha consumer marketplacenot Serpstat
  • Sending appointment reminders and marketing campaigns to clientsnot Serpstat

Serpstat

No use cases recorded yet. See the Serpstat review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fresha

  • Fresha charges a 50 percent one time commission on each new client booked through its marketplace, subject to a minimum fee per client
  • Online card payments carry a 4.90 percent plus fixed fee per transaction charge on top of the subscription
  • Only 20 SMS or WhatsApp notifications and 50 marketing emails are free each month; everything beyond that is billed per message
  • Team and Enterprise plans are quoted as custom rates with no published figure
  • Add ons such as Team Connect and Insights are billed per team member per month on top of the plan
  • Enterprise pricing applies to businesses with 20 or more team members

Serpstat

  • Individual plan at $50 per month caps searches at 100 per day and keyword position checks at 10,000
  • The full annual discount of up to 27 percent requires paying yearly rather than monthly

Pricing, plan by plan

Fresha

Free
  • FreeFree
    • Unlimited appointments
    • Unlimited staff
    • Online booking
  • Payments (Add-on)$2.19/transaction
    • Card payments
    • Contactless payments
    • Online payments
  • Marketing (Add-on)$0.01/message
    • Email campaigns
    • SMS marketing
    • Automated messages

Serpstat

On request

No published plan breakdown. See the Serpstat review.

Which should you pick?

Choose Fresha if

  • You need online booking.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want appointment management.
Fresha review

Choose Serpstat if

Nothing in the data separates Serpstat from Fresha on the points above - pick on price and on how each one feels to use.

Serpstat review

Questions people ask

Is Fresha or Serpstat better?
Neither clearly leads. Fresha starts at Free and Serpstat at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fresha or Serpstat?
Fresha has a free tier; the other does not. Paid plans start at Free for Fresha and On request for Serpstat.
Does Fresha or Serpstat run on more platforms?
Fresha runs on Web, Ios, Android. Serpstat runs on Web.
Can I use Fresha for free?
Yes. Fresha has a free tier, so you can try it without paying. Serpstat starts at On request.
What is Fresha best used for?
Fresha is most often used for running appointment booking and point of sale for salons and spas, attracting new clients through the fresha consumer marketplace, sending appointment reminders and marketing campaigns to clients. Of those, running appointment booking and point of sale for salons and spas and attracting new clients through the fresha consumer marketplace are not what Serpstat is typically brought in for.
What can Fresha do that Serpstat cannot?
Fresha covers Online booking, Appointment management, Client database, Point of sale.
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