Softwr

Scheduling & Booking · head to head

Fresha vs SEMrush

Fresha logo

Fresha

Scheduling & Booking

Free salon and spa software

From
Free
Rated
-
Full reviewWebsite
SEMrush logo

SEMrush

All industries

Do SEO, content marketing, competitor research, PPC and social media marketing from just one platfor

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Fresha fresha charges a 50 percent one time commission on each new client booked through its marketplace, subject to a minimum fee per client; SEMrush free tier limited to 10 reports per day across all tools
  • They diverge on capability: Fresha covers Online booking, SEMrush covers Keyword research.

Where they differ

Only the attributes on which Fresha and SEMrush actually diverge.

Attributes where Fresha and SEMrush differ
AttributeFreshaSEMrush
Pricing modelfreefreemium
PlatformsWeb, Ios, AndroidWeb, Mobile app
CategoryScheduling & BookingAll industries
Founded20152008

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fresha

  • Online booking
  • Appointment management
  • Client database
  • Point of sale
  • Inventory management
  • Staff scheduling
  • Marketing tools
  • Reports & analytics

Only in SEMrush

  • Keyword research
  • Site audit
  • Competitor analysis
  • Backlink analytics
  • Rank tracking
  • Content marketing
  • PPC research
  • Social media tools

Both cover

  • SSL encryption
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Fresha

  • Running appointment booking and point of sale for salons and spasnot SEMrush
  • Attracting new clients through the Fresha consumer marketplacenot SEMrush
  • Sending appointment reminders and marketing campaigns to clientsnot SEMrush

SEMrush

  • SEO keyword research and competitor analysisnot Fresha
  • Website performance tracking and auditingnot Fresha
  • Content marketing optimizationnot Fresha
  • PPC advertising researchnot Fresha

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fresha

  • Fresha charges a 50 percent one time commission on each new client booked through its marketplace, subject to a minimum fee per client
  • Online card payments carry a 4.90 percent plus fixed fee per transaction charge on top of the subscription
  • Only 20 SMS or WhatsApp notifications and 50 marketing emails are free each month; everything beyond that is billed per message
  • Team and Enterprise plans are quoted as custom rates with no published figure
  • Add ons such as Team Connect and Insights are billed per team member per month on top of the plan
  • Enterprise pricing applies to businesses with 20 or more team members

SEMrush

  • Free tier limited to 10 reports per day across all tools
  • Keyword tracking capped at 500 per month on entry tiers (SEO and Starter plans)
  • Additional users cost £45/month per user above base subscription
  • Most advanced features require Advanced plan (£455.67/month), making entry cost significant for small teams

Pricing, plan by plan

Fresha

Free
  • FreeFree
    • Unlimited appointments
    • Unlimited staff
    • Online booking
  • Payments (Add-on)$2.19/transaction
    • Card payments
    • Contactless payments
    • Online payments
  • Marketing (Add-on)$0.01/message
    • Email campaigns
    • SMS marketing
    • Automated messages

SEMrush

Free

No published plan breakdown. See the SEMrush review.

Which should you pick?

Choose Fresha if

  • You need online booking.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want appointment management.
Fresha review

Choose SEMrush if

  • You need keyword research.
  • You want to start without paying.
  • You work on Web, Mobile app.
  • You also want site audit.
SEMrush review

Questions people ask

Is Fresha or SEMrush better?
Neither clearly leads. Fresha starts at Free and SEMrush at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fresha or SEMrush?
Fresha starts at Free and SEMrush at Free.
Does Fresha or SEMrush run on more platforms?
Fresha runs on Web, Ios, Android. SEMrush runs on Web, Mobile app.
Can I use Fresha for free?
Both have a free tier, so you can try either at no cost before committing.
What is Fresha best used for?
Fresha is most often used for running appointment booking and point of sale for salons and spas, attracting new clients through the fresha consumer marketplace, sending appointment reminders and marketing campaigns to clients. Of those, running appointment booking and point of sale for salons and spas and attracting new clients through the fresha consumer marketplace are not what SEMrush is typically brought in for.
What can Fresha do that SEMrush cannot?
Fresha covers Online booking, Appointment management, Client database, Point of sale. SEMrush covers Keyword research, Site audit, Competitor analysis, Backlink analytics. Both handle SSL encryption, Cloud deployment.
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