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Gaming · head to head

Amazon Luna vs Fanatical

Amazon Luna logo

Amazon Luna

Gaming

Cloud gaming service that streams both a subscription catalogue and games you own elsewhere

From
$9.99/month
Rated
-
Full reviewWebsite
Fanatical logo

Fanatical

Gaming

Authorised key store built around build your own bundles of mostly Steam titles

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Fanatical has a free tier, so it costs nothing to try first.
  • Each has a real cost: Amazon Luna input latency makes competitive shooters, fighting games and anything requiring precise timing noticeably worse than local play, and no amount of bandwidth fixes it.; Fanatical almost everything activates on Steam, so the Steam account rules, regional restrictions and library policies apply and the store is a discount channel rather than an independent platform.
  • They diverge on capability: Amazon Luna covers No install streaming, Fanatical covers Build your own bundle.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Amazon Luna and Fanatical actually diverge.

Attributes where Amazon Luna and Fanatical differ
AttributeAmazon LunaFanatical
Starting price$9.99/monthFree
Pricing modelPer user per monthOne-time purchase
Free tierNoYes
PlatformsWeb, Fire TV, iOS, Android, Windows, macOSWeb

Identical on both: user rating (Not yet rated), category (Gaming).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amazon Luna

  • No install streaming
  • Play your own library
  • Prime included titles
  • Publisher channels
  • Luna controller support
  • Twitch integration

Only in Fanatical

  • Build your own bundle
  • Star Deals
  • Authorised sourcing
  • Mixed media bundles
  • Steam first catalogue
  • Wishlist alerts

What people use each for

The jobs each tool is most often brought in to do.

Amazon Luna

  • Playing on a television through a Fire TV stick without buying a consolenot Fanatical
  • Playing on a work laptop or a low powered machine that could not run the title locallynot Fanatical
  • Trying a game on a phone or tablet with a controller while away from the main machinenot Fanatical
  • Playing selected titles you already own on Epic, GOG or Ubisoft Connect without a gaming PC to install them onnot Fanatical

Fanatical

  • Filling a Steam library with back catalogue titles at a few pounds each through a build your own bundlenot Amazon Luna
  • Buying a recent release at a discount from a source with publisher agreements rather than a grey marketplacenot Amazon Luna
  • Picking up a headline title on a Star Deal that undercuts the concurrent Steam sale pricenot Amazon Luna
  • Buying several copies of an inexpensive multiplayer game for a group without paying full price eachnot Amazon Luna

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amazon Luna

  • Input latency makes competitive shooters, fighting games and anything requiring precise timing noticeably worse than local play, and no amount of bandwidth fixes it.
  • A sustained connection of around ten megabits or more is needed and Wi-Fi congestion in a shared household produces compression artefacts and dropped sessions at exactly the times people want to play.
  • Service is available only in a list of countries, so travelling outside them ends access to a subscription you are still paying for.
  • The play your own library feature covers a selected set of titles rather than your whole Epic, GOG or Ubisoft account, so it cannot be assumed to work for any particular game you own.
  • The subscription catalogue rotates and titles are withdrawn by publishers, so a game you are part way through can disappear and you own nothing once you cancel.

Fanatical

  • Almost everything activates on Steam, so the Steam account rules, regional restrictions and library policies apply and the store is a discount channel rather than an independent platform.
  • Bundle pools are weighted towards older and low profile titles, and the advertised saving is measured against list prices that the same games rarely sell at any more.
  • There is no refund once a key has been revealed, which is stricter than Steam and leaves no route out of an impulse purchase.
  • Duplicate keys from bundles have no resale route because an activated Steam key cannot be transferred, so overlapping bundle purchases are simply wasted money.
  • Some titles carry regional activation locks, and prices are set per currency rather than tracking exchange rates, so buyers outside the main markets can end up paying more than the local store price.

Pricing, plan by plan

Amazon Luna

$9.99/month
  • Luna Premium$9.99/month
    • Access to the Luna catalogue
    • Streaming to browser, Fire TV, mobile and supported televisions
    • Higher resolution and frame rate on supported titles
  • Included with Prime$undefined/month
    • A rotating set of titles playable at no extra charge for Prime members
    • Requires an active Amazon Prime membership, which is billed separately
  • Ubisoft+ channel$17.99/month
    • Ubisoft catalogue streamed through Luna
    • Bought as an add on channel rather than included in the base subscription

Fanatical

Free
  • Store accountFree
    • Free account, you pay per title or per bundle
    • Build your own bundles at a fixed price for a chosen number of titles
    • Most keys activate on Steam

Which should you pick?

Choose Amazon Luna if

  • You need no install streaming.
  • You work on Web, Fire TV, iOS, Android, Windows, macOS.
  • You also want play your own library.
Amazon Luna review

Choose Fanatical if

  • You need build your own bundle.
  • You want to start without paying.
  • You also want star deals.
Fanatical review

Questions people ask

Is Amazon Luna or Fanatical better?
Neither clearly leads. Amazon Luna starts at $9.99/month and Fanatical at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amazon Luna or Fanatical?
Fanatical has a free tier; the other does not. Paid plans start at $9.99/month for Amazon Luna and Free for Fanatical.
Does Amazon Luna or Fanatical run on more platforms?
Amazon Luna runs on Web, Fire TV, iOS, Android, Windows, macOS. Fanatical runs on Web.
Can I use Fanatical for free?
Yes. Fanatical has a free tier, so you can try it without paying. Amazon Luna starts at $9.99/month.
What is Amazon Luna best used for?
Amazon Luna is most often used for playing on a television through a fire tv stick without buying a console, playing on a work laptop or a low powered machine that could not run the title locally, trying a game on a phone or tablet with a controller while away from the main machine, playing selected titles you already own on epic, gog or ubisoft connect without a gaming pc to install them on. Of those, playing on a television through a fire tv stick without buying a console and playing on a work laptop or a low powered machine that could not run the title locally are not what Fanatical is typically brought in for.
What can Amazon Luna do that Fanatical cannot?
Amazon Luna covers No install streaming, Play your own library, Prime included titles, Publisher channels. Fanatical covers Build your own bundle, Star Deals, Authorised sourcing, Mixed media bundles.

Answered from the vendors’ own pages

Amazon Luna: Can I play games I already bought?

Selected titles from the Epic Games Store, GOG and Ubisoft Connect, once the accounts are linked. It is a curated list, not your full library.

Fanatical: Are Fanatical keys official?

Yes. Fanatical sources under publisher and distributor agreements, unlike marketplaces where individual sellers list keys of unknown origin.

Amazon Luna: What internet speed does it need?

Around ten megabits per second sustained for standard streaming and more for higher resolutions. A wired connection or a five gigahertz Wi-Fi band makes a visible difference.

Fanatical: Can I return a bundle I do not want?

Not once keys have been revealed. Check the contents against your existing library before buying, because duplicates cannot be resold.

Amazon Luna: Is Luna included with Amazon Prime?

A rotating selection of titles is included for Prime members. The full catalogue requires the paid Luna subscription on top.

Fanatical: Do the keys work outside the United Kingdom?

Usually yes, but individual titles can be region restricted and the restriction is listed on the product page rather than applied automatically at checkout.

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