Softwr

Customer Support · head to head

Drift vs Groove

Drift logo

Drift

Customer Support

The Conversation Cloud

From
$2500/month
Rated
-
Full reviewWebsite
Groove logo

Groove

Customer Support

Simple, powerful support for growing businesses

From
$12/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Drift product is being sunset by Salesloft with successor service (1mind) recommended; Groove billed per ticket at $1 rather than per agent, so support cost scales with how many customers get in touch
  • They diverge on capability: Drift covers AI chatbots, Groove covers Shared inbox.

Where they differ

Only the attributes on which Drift and Groove actually diverge.

Attributes where Drift and Groove differ
AttributeDriftGroove
Starting price$2500/month$12/month
Pricing modelUnknownsubscription
PlatformsWebWeb, Ios, Android
CategoryUnknownCustomer Support
Founded20152011

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Drift

  • AI chatbots
  • Meeting scheduling
  • Email sequences
  • Visitor intelligence
  • Conversation routing
  • Mobile app
  • Analytics dashboard
  • HubSpot

Only in Groove

  • Shared inbox
  • Knowledge base
  • Automation rules
  • Reporting
  • Collision detection
  • Zapier
  • Trello
  • Jira

Both cover

  • Live chat
  • Salesforce
  • Slack
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Drift

  • Lead qualificationnot Groove
  • Meeting bookingnot Groove
  • Customer supportnot Groove
  • Account-based marketingnot Groove
  • Sales accelerationnot Groove

Groove

  • Shared inbox and help desk ticketing for small support teamsnot Drift
  • Handling email, chat and messaging support in one queuenot Drift

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Drift

  • Product is being sunset by Salesloft with successor service (1mind) recommended
  • Mandatory bundling within Salesloft increases cost
  • No free tier available
  • Customer support and knowledge base have been deprioritized
  • Limited to enterprise B2B pipeline generation focus

Groove

  • Billed per ticket at $1 rather than per agent, so support cost scales with how many customers get in touch
  • A minimum of 250 tickets a month applies, which is a $3,000 annual commitment before any usage
  • A quiet month still pays the 250 ticket floor
  • No mailbox limit is published

Pricing, plan by plan

Drift

$2500/month

No published plan breakdown. See the Drift review.

Groove

$12/month
  • Standard$12/month
    • 1 mailbox
    • Knowledge base
    • Live chat
  • Plus$20/month
    • 5 mailboxes
    • Full reporting
    • Rules
  • Pro$35/month
    • 25 mailboxes
    • Salesforce
    • Enterprise SSO

Which should you pick?

Choose Drift if

  • You need ai chatbots.
  • You also want meeting scheduling.
Drift review

Choose Groove if

  • You need shared inbox.
  • You work on Web, Ios, Android.
  • You also want knowledge base.
Groove review

Questions people ask

Is Drift or Groove better?
Neither clearly leads. Drift starts at $2500/month and Groove at $12/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Drift or Groove?
Drift starts at $2500/month and Groove at $12/month.
Does Drift or Groove run on more platforms?
Drift runs on Web. Groove runs on Web, Ios, Android.
What is Drift best used for?
Drift is most often used for lead qualification, meeting booking, customer support, account-based marketing. Of those, lead qualification and meeting booking are not what Groove is typically brought in for.
What can Drift do that Groove cannot?
Drift covers AI chatbots, Meeting scheduling, Email sequences, Visitor intelligence. Groove covers Shared inbox, Knowledge base, Automation rules, Reporting. Both handle Live chat, Salesforce, Slack, GDPR.

Answered from the vendors’ own pages

Drift: What is the current status of Drift in 2026?

On March 6, 2026, Clari and Salesloft announced the gradual sunset of Drift's conversational marketing solution, with 1mind named as its exclusive AI successor. Drift remains available but its future is limited.

Source
Drift: How much does Drift cost?

Drift pricing starts around $2,500/month ($30,000/year) for Premium chat-only capabilities, with Enterprise plans exceeding $80,000/year. Drift is bundled within Salesloft and billed annually only.

Source
Drift: What features come with Drift Premium?

Premium plans include live chat widget, custom chatbot flows, meeting scheduling with calendar integration, basic playbooks, email sequences, and standard integrations.

Source
Drift: Does Drift offer a free plan?

No, Drift no longer publicly advertises a free plan as of 2026. All plans require annual billing through Salesloft.

Source
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Related pages

More on Drift

More on Groove

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