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Communication · head to head

Disciple vs What to Expect

Disciple logo

Disciple

Communication

White-label community apps published under your own brand on iOS, Android and web

From
£599/month
Rated
-
Full reviewWebsite
What to Expect logo

What to Expect

Parenting

Pregnancy and parenting guidance from conception to toddler

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only What to Expect has a free tier, so it costs nothing to try first.
  • Each has a real cost: Disciple the entry plan starts at £599 a month, so a community with a few hundred members pays more per head than almost any percentage-fee alternative, and the flat fee only wins above a revenue threshold you should calculate before signing.; What to Expect what to Expect is a free, ad-supported consumer content site with no reader subscription tier, per the 31 Dec 2022 archive capture
  • They diverge on capability: Disciple covers Native branded apps, What to Expect covers Pregnancy tracking.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Disciple and What to Expect actually diverge.

Attributes where Disciple and What to Expect differ
AttributeDiscipleWhat to Expect
Starting price£599/monthFree
Pricing modelPer month, flat fee with no transaction chargefreemium
Free tierNoYes
CategoryCommunicationParenting
FoundedUnknown2000

Identical on both: platforms (Web, iOS, Android), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Disciple

  • Native branded apps
  • Web community
  • Groups and feeds
  • Courses
  • Live streaming and video
  • Subscriptions and payments
  • Multi-tier membership
  • Push notifications and analytics

Only in What to Expect

  • Pregnancy tracking
  • Weekly updates
  • Symptom tracker
  • Parenting tips
  • Community forums
  • Expert articles
  • Baby names database
  • Milestone tracking

What people use each for

The jobs each tool is most often brought in to do.

Disciple

  • A membership body moving several thousand paying members off Facebook Groups into an app that carries its own name in the App Storenot What to Expect
  • A fitness or coaching business selling subscriptions where a percentage-based platform fee would cost more each month than a flat licencenot What to Expect
  • A sports club or faith organisation that wants push notifications to reach members directly rather than competing with a social feed algorithmnot What to Expect
  • A brand running a customer community that must live on its own domain and its own app listing for reasons of ownership or sponsorshipnot What to Expect

What to Expect

  • Pregnancy trackingnot Disciple
  • Parenting guidancenot Disciple
  • Community supportnot Disciple
  • Health informationnot Disciple

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Disciple

  • The entry plan starts at £599 a month, so a community with a few hundred members pays more per head than almost any percentage-fee alternative, and the flat fee only wins above a revenue threshold you should calculate before signing.
  • Video is metered at 10,000 minutes on the entry plan and 20,000 on Pro, so a community that leans on live streaming will hit overage or a plan upgrade rather than the unlimited storage the marketing implies.
  • Owning your own App Store listing means owning App Store review, rejections and the annual developer account, and a policy change at Apple becomes your problem rather than the platform vendor's.
  • Apple and Google still take their cut of in-app purchases regardless of Disciple charging no transaction fee, so the zero percent claim applies to Disciple's share only and not to the total cost of collecting money in-app.
  • Pricing is in sterling, which introduces exchange rate exposure and, for some buyers, VAT handling that a US-billed competitor would not create.

What to Expect

  • What to Expect is a free, ad-supported consumer content site with no reader subscription tier, per the 31 Dec 2022 archive capture

Pricing, plan by plan

Disciple

£599/month
  • Branded App$599/month
    • Branded iOS, Android and web apps
    • 5 admin seats
    • 10 groups
  • Branded App Pro$999/month
    • Unlimited admin seats and groups under fair use
    • Unlimited monetised courses
    • 20,000 video minutes
  • Organisation$3400/month
    • From £3,400 per month
    • Custom feature development
    • API access and custom integrations

What to Expect

Free
  • FreeFree
    • Weekly pregnancy updates
    • Parenting tips
    • Symptom tracker

Which should you pick?

Choose Disciple if

  • You need native branded apps.
  • You work on Web, iOS, Android.
  • You also want web community.
Disciple review

Choose What to Expect if

  • You need pregnancy tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want weekly updates.
What to Expect review

Questions people ask

Is Disciple or What to Expect better?
Neither clearly leads. Disciple starts at £599/month and What to Expect at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Disciple or What to Expect?
What to Expect has a free tier; the other does not. Paid plans start at £599/month for Disciple and Free for What to Expect.
Does Disciple or What to Expect run on more platforms?
Disciple runs on Web, iOS, Android. What to Expect runs on Web, Ios, Android.
Can I use What to Expect for free?
Yes. What to Expect has a free tier, so you can try it without paying. Disciple starts at £599/month.
What is Disciple best used for?
Disciple is most often used for a membership body moving several thousand paying members off facebook groups into an app that carries its own name in the app store, a fitness or coaching business selling subscriptions where a percentage-based platform fee would cost more each month than a flat licence, a sports club or faith organisation that wants push notifications to reach members directly rather than competing with a social feed algorithm, a brand running a customer community that must live on its own domain and its own app listing for reasons of ownership or sponsorship. Of those, a membership body moving several thousand paying members off facebook groups into an app that carries its own name in the app store and a fitness or coaching business selling subscriptions where a percentage-based platform fee would cost more each month than a flat licence are not what What to Expect is typically brought in for.
What can Disciple do that What to Expect cannot?
Disciple covers Native branded apps, Web community, Groups and feeds, Courses. What to Expect covers Pregnancy tracking, Weekly updates, Symptom tracker, Parenting tips.

Answered from the vendors’ own pages

Disciple: How much does Disciple cost?

Branded App is £599 a month, Branded App Pro is £999 a month, and the Organisation tier starts at £3,400 a month. Annual billing gives two months free.

Disciple: Does Disciple take a cut of member payments?

No. All plans are 0% transaction fees on Disciple's side. Apple and Google still take their standard in-app purchase commission, which is separate.

Disciple: Is the app published under my brand?

Yes. iOS and Android apps go into the stores under your own name and branding, not as a section within a shared platform app.

Disciple: Is there a member limit?

Plans advertise unlimited members subject to fair use. The real limits are admin seats, groups, courses and video minutes, which differ by plan.

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