SaaS · head to head
Close vs Landbot

Landbot
SaaS
No-code chatbot builder for websites, WhatsApp, and lead generation
- From
- Free
- Rated
- -
The short version
- Only Landbot has a free tier, so it costs nothing to try first.
- Each has a real cost: Close hidden costs beyond subscription: calling charges (~$0.02/minute), SMS usage fees, phone numbers ($1-5/month), AI call assistant ($50/month + $0.02/min transcription); Landbot extra chats beyond plan allowances cost €0.05-€0.10 each, which can add up at scale.
- They diverge on capability: Close covers Built-in calling, Landbot covers Visual Flow Builder.
Where they differ
Only the attributes on which Close and Landbot actually diverge.
Identical on both: user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Close
- Built-in calling
- Email automation
- SMS messaging
- Pipeline management
- Lead management
- Activity tracking
- Reporting
- Mobile app
Only in Landbot
- Visual Flow Builder
- WhatsApp Integration
- AI Chats
- Human Handoff
- Templates Library
- CRM Integrations
What people use each for
The jobs each tool is most often brought in to do.
Close
- Inside salesnot Landbot
- Outbound salesnot Landbot
- Lead managementnot Landbot
- Sales engagementnot Landbot
- Pipeline trackingnot Landbot
Landbot
- Lead qualification chatbots on websitesnot Close
- WhatsApp customer engagementnot Close
- Interactive conversational formsnot Close
- Automated first-line customer supportnot Close
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Close
- Hidden costs beyond subscription: calling charges (~$0.02/minute), SMS usage fees, phone numbers ($1-5/month), AI call assistant ($50/month + $0.02/min transcription)
- No built-in lead lists, company intelligence, or contact enrichment; must source leads separately
- Limited marketing automation compared to competitors like HubSpot; lacks lead scoring and nurturing campaigns
- Calling cost at scale can double effective monthly cost for high-volume SDR teams making 50+ calls per day
- Limited customization of data model compared to Salesforce; cannot create fully custom objects or complex relationships
Landbot
- Extra chats beyond plan allowances cost €0.05-€0.10 each, which can add up at scale.
- Adding WhatsApp to the Professional plan costs an additional €100/month.
- Premium CRM integrations like Salesforce require the higher-priced Professional tier or above.
- The free plan is capped at only 100 chats per month, limiting real-world testing.
Pricing, plan by plan
Close
$9/month- Solo$9/month (annual)
- 1 user only
- 10,000 leads max
- Calling, email, SMS
- Essentials$35/month (annual)
- Unlimited contacts
- Team collaboration
- 1,000 AI credits/month
- Growth$99/month (annual)
- Automation workflows
- Power dialer
- Bulk email
- Scale$139/month (annual)
- Role-based permissions
- Predictive dialer
- Unlimited recording
Landbot
Free- Free$undefined/month
- 100 chats/month
- 1 seat
- Full builder access
- Starter$32/month
- 500 chats/month
- 100 AI chats
- 2 seats
- Professional$80/month
- 2,500 chats/month
- 300 AI chats
- 3 seats
Which should you pick?
Choose Close if
- You need built-in calling.
- You work on Web, iOS, Android.
- You also want email automation.
Choose Landbot if
- You need visual flow builder.
- You want to start without paying.
- You work on web.
- You also want whatsapp integration.
Questions people ask
- Is Close or Landbot better?
- Neither clearly leads. Close starts at $9/month and Landbot at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Close or Landbot?
- Landbot has a free tier; the other does not. Paid plans start at $9/month for Close and Free for Landbot.
- Does Close or Landbot run on more platforms?
- Close runs on Web, iOS, Android. Landbot runs on web.
- Can I use Landbot for free?
- Yes. Landbot has a free tier, so you can try it without paying. Close starts at $9/month.
- What is Close best used for?
- Close is most often used for inside sales, outbound sales, lead management, sales engagement. Of those, inside sales and outbound sales are not what Landbot is typically brought in for.
- What can Close do that Landbot cannot?
- Close covers Built-in calling, Email automation, SMS messaging, Pipeline management. Landbot covers Visual Flow Builder, WhatsApp Integration, AI Chats, Human Handoff.
Answered from the vendors’ own pages
Close: What are Close's pricing plans and what do they include?
Close offers four plans: Solo ($9-19/user/month), Essentials ($35-49), Growth ($99-109), and Scale ($139-149). All include calling, email, SMS, and Chloe AI agent access. Essentials adds unlimited contacts and team collaboration. Growth adds automation, power dialer, and custom activities. Scale adds role-based permissions and unlimited recording. Annual billing saves up to 50%.
SourceLandbot: What happens after the free trial ends?
Users are automatically moved to the Free plan with no charge, since Landbot does not require a credit card for trials.
SourceClose: What are the hidden costs in Close's pricing beyond the subscription?
Close charges usage-based fees for calling (~$0.02 per minute), SMS charges per message, and phone number rentals ($1-5/month). The AI Call Assistant add-on costs $50/month plus $0.02 per minute for transcription. Heavy outbound calling teams can see their total costs increase 30-50% beyond the base seat price.
SourceLandbot: Can I cancel a monthly plan anytime?
Yes, monthly plans are month-to-month and can be cancelled at any time from account settings with no long-term contract.
SourceClose: What is Chloe, Close's AI sales agent, and what can it do?
Chloe is an AI sales agent built into Close that automatically calls leads, qualifies prospects through real conversations, and can book meetings while updating the CRM automatically. Chloe features AI-generated call summaries, transcripts, and action items automatically logged to contacts.
SourceLandbot: Does Landbot support WhatsApp?
Yes, WhatsApp is included in the Professional WhatsApp plan and can be added to Professional for an extra €100/month, including one WhatsApp number.
SourceClose: Does Close include lead lists, data enrichment, or contact information?
No. Close does not provide built-in lead lists, company intelligence, or contact enrichment features. Organizations must source leads separately or use third-party data providers. This differs from platforms like HubSpot which include integrated lead databases.
SourceClose: What communication features does Close include?
Close includes built-in calling with automatic call logging, email templates and bulk email capabilities, SMS messaging with tracking and automation, email syncing with Gmail, and automated follow-up workflows. All communication happens within the CRM platform.
SourceClose: Does Close have marketing automation capabilities?
Close's marketing automation features are limited compared to HubSpot. It includes basic email sequences, task reminders, and workflow automation, but lacks advanced lead scoring, nurturing campaigns, and detailed marketing analytics. Organizations requiring extensive marketing automation need separate tools.
SourceRelated pages
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- Landbot vs Mixpanel
- Landbot vs Heap
- Landbot vs Canny
- Landbot vs Drift
- Landbot vs Pendo
- Landbot vs Userpilot
- Landbot vs Zendesk Sunshine Conversations
- Landbot vs Amazon Lex
- Landbot vs Botpress
- Landbot vs Crisp
- Landbot vs Google Dialogflow
- Landbot vs Tidio
- Landbot vs IBM Watson Assistant
- Landbot vs ManyChat
- Landbot vs Bold360
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- Landbot vs HubSpot Live Chat
- Landbot vs Kore.ai
- Landbot vs LiveChat
- Landbot vs Olark
- Landbot vs Rasa
- Landbot vs Yellow.ai
- Landbot vs Zendesk Answer Bot
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