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News & Media · head to head

Buttondown vs Ground News

Buttondown logo

Buttondown

News & Media

The easiest way to start and grow your newsletter

From
Free
Rated
-
Full reviewWebsite
G

Ground News

News & Media

See every side of every story

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Buttondown limited built-in monetization compared to Substack, which offers native payment processing; Ground News blindspot analysis, the global coverage map, full coverage comparison, ownership and funding transparency, bias and factuality ratings and the My News Bias dashboard are all Vantage subscriber features
  • They diverge on capability: Buttondown covers Newsletter creation, Ground News covers News comparison.

Where they differ

Only the attributes on which Buttondown and Ground News actually diverge.

Attributes where Buttondown and Ground News differ
AttributeButtondownGround News
Pricing modelUnknownfreemium
PlatformsWebIos, Android, Web
Founded20172018

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (News & Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Buttondown

  • Newsletter creation
  • Markdown support
  • Subscriber management
  • Analytics
  • Paid subscriptions
  • Zapier
  • Stripe
  • Twitter

Only in Ground News

  • News comparison
  • Bias ratings
  • Source transparency
  • Blindspot analysis
  • Ownership data
  • Browser extension
  • Ios support
  • Android support

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Buttondown

  • Newsletter publishingnot Ground News
  • Email marketingnot Ground News
  • Audience buildingnot Ground News

Ground News

  • News consumptionnot Buttondown
  • Media literacynot Buttondown
  • Researchnot Buttondown
  • Fact checkingnot Buttondown

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Buttondown

  • Limited built-in monetization compared to Substack, which offers native payment processing
  • Fewer growth and discovery features compared to Beehiiv or Ghost
  • Smaller community and ecosystem than larger newsletter platforms
  • Basic automation compared to full-featured email marketing platforms
  • No native mobile app for managing newsletters on the go

Ground News

  • Blindspot analysis, the global coverage map, full coverage comparison, ownership and funding transparency, bias and factuality ratings and the My News Bias dashboard are all Vantage subscriber features
  • Saved stories are unlimited only on Vantage
  • The advertised $8.33 a month price is the annual rate, so paying monthly costs more

Pricing, plan by plan

Buttondown

Free
  • Free$undefined/mo
    • Up to 100 subscribers
    • Core newsletter features
    • Hosted archives
  • Paid$undefined/mo
    • Pricing scales by subscriber count above 100
    • Add-on features from $9/month

Ground News

Free
  • FreeFree
    • Basic news comparison
    • Bias ratings
    • Limited stories
  • Pro$9.99/month
    • Unlimited stories
    • Blindspot feed
    • Ownership data
  • Vanguard$19.99/month
    • Everything in Pro
    • Support journalism
    • Early features

Which should you pick?

Choose Buttondown if

  • You need newsletter creation.
  • You want to start without paying.
  • You also want markdown support.
Buttondown review

Choose Ground News if

  • You need news comparison.
  • You want to start without paying.
  • You work on Ios, Android, Web.
  • You also want bias ratings.
Ground News review

Questions people ask

Is Buttondown or Ground News better?
Neither clearly leads. Buttondown starts at Free and Ground News at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Buttondown or Ground News?
Buttondown starts at Free and Ground News at Free.
Does Buttondown or Ground News run on more platforms?
Buttondown runs on Web. Ground News runs on Ios, Android, Web.
Can I use Buttondown for free?
Both have a free tier, so you can try either at no cost before committing.
What is Buttondown best used for?
Buttondown is most often used for newsletter publishing, email marketing, audience building. Of those, newsletter publishing and email marketing are not what Ground News is typically brought in for.
What can Buttondown do that Ground News cannot?
Buttondown covers Newsletter creation, Markdown support, Subscriber management, Analytics. Ground News covers News comparison, Bias ratings, Source transparency, Blindspot analysis. Both handle Web support.

Answered from the vendors’ own pages

Buttondown: How much does Buttondown cost?

Buttondown is free for your first 100 subscribers and includes core newsletter features. After that, pricing scales based on subscriber count. Add-on features start at $9/month each.

Source
Buttondown: What editor options does Buttondown offer?

Buttondown supports Markdown, HTML, and WYSIWYG editors so you can compose newsletters in your preferred format.

Source
Buttondown: Does Buttondown track analytics?

Analytics are disabled by default in Buttondown, prioritizing privacy. You can enable tracking if desired, and the platform is GDPR-compliant.

Source
Buttondown: What is Buttondown's company structure?

Buttondown is an independent, self-funded, and profitable SaaS platform founded by Justin Duke with no plans to take external investment or change that model.

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