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API Management · head to head

AWS API Gateway vs Customerly

AWS API Gateway logo

AWS API Gateway

API Management

Fully managed API gateway service for creating and managing APIs at scale

From
Free
Rated
-
Full reviewWebsite
Customerly logo

Customerly

Customer Support

Customer service suite with live chat and automation

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AWS API Gateway rEST APIs cost $3.50 per million calls against $1.00 for HTTP APIs, so the older and more featureful type is three and a half times dearer; Customerly usage-based pricing of 0.50 EUR per conversation can become expensive at scale
  • They diverge on capability: AWS API Gateway covers REST APIs, Customerly covers Live chat.

Where they differ

Only the attributes on which AWS API Gateway and Customerly actually diverge.

Attributes where AWS API Gateway and Customerly differ
AttributeAWS API GatewayCustomerly
Pricing modelusage-basedsubscription
PlatformsAWS CloudWeb, Ios, Android
CategoryAPI ManagementCustomer Support
Founded20062015

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AWS API Gateway

  • REST APIs
  • WebSocket APIs
  • HTTP APIs
  • Lambda
  • EC2
  • DynamoDB
  • CloudWatch
  • IAM

Only in Customerly

  • Live chat
  • Email marketing
  • Customer surveys
  • Help center
  • Automation
  • Video chat
  • Slack
  • WordPress

What people use each for

The jobs each tool is most often brought in to do.

AWS API Gateway

  • Fronting Lambda functions with an HTTP endpointnot Customerly
  • REST and HTTP API management with throttling and keysnot Customerly
  • WebSocket APIs for real-time clientsnot Customerly
  • Private APIs reachable only inside a VPCnot Customerly
  • Publishing a developer portal for API consumersnot Customerly

Customerly

  • Customer supportnot AWS API Gateway
  • Lead generationnot AWS API Gateway
  • Email marketingnot AWS API Gateway
  • Customer feedbacknot AWS API Gateway

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AWS API Gateway

  • REST APIs cost $3.50 per million calls against $1.00 for HTTP APIs, so the older and more featureful type is three and a half times dearer
  • Data transfer out is charged at $0.09 per GB on top of request pricing
  • WebSocket APIs bill connection minutes as well as messages, at $0.25 per million minutes
  • Private APIs avoid data transfer charges but incur AWS PrivateLink costs instead
  • The developer portal is $125 a month, with additional portal products at $12.50 each
  • The free tier lasts 12 months rather than being ongoing

Customerly

  • Usage-based pricing of 0.50 EUR per conversation can become expensive at scale
  • Limited to 11-50 employees according to company size metrics

Pricing, plan by plan

AWS API Gateway

Free
  • Free TierFree
    • 1M requests per month
    • Basic API management
  • Pay-as-you-go$3.5/per 1M requests
    • Unlimited requests
    • HTTP APIs
    • REST APIs

Customerly

Free
  • FreeFree
    • 2 teammates
    • Live chat
    • Basic surveys
  • Essential$9/month
    • Unlimited chat
    • Help center
    • Automation
  • Startup$29/month
    • Video chat
    • Funnels
    • Priority support
  • Pro$79/month
    • White label
    • Advanced analytics
    • API access

Which should you pick?

Choose AWS API Gateway if

  • You need rest apis.
  • You want to start without paying.
  • You work on AWS Cloud.
  • You also want websocket apis.
AWS API Gateway review

Choose Customerly if

  • You need live chat.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want email marketing.
Customerly review

Questions people ask

Is AWS API Gateway or Customerly better?
Neither clearly leads. AWS API Gateway starts at Free and Customerly at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AWS API Gateway or Customerly?
AWS API Gateway starts at Free and Customerly at Free.
Does AWS API Gateway or Customerly run on more platforms?
AWS API Gateway runs on AWS Cloud. Customerly runs on Web, Ios, Android.
Can I use AWS API Gateway for free?
Both have a free tier, so you can try either at no cost before committing.
What is AWS API Gateway best used for?
AWS API Gateway is most often used for fronting lambda functions with an http endpoint, rest and http api management with throttling and keys, websocket apis for real-time clients, private apis reachable only inside a vpc. Of those, fronting lambda functions with an http endpoint and rest and http api management with throttling and keys are not what Customerly is typically brought in for.
What can AWS API Gateway do that Customerly cannot?
AWS API Gateway covers REST APIs, WebSocket APIs, HTTP APIs, Lambda. Customerly covers Live chat, Email marketing, Customer surveys, Help center.

Answered from the vendors’ own pages

Customerly: Where is Customerly's data stored?

All data is stored exclusively in the EU, providing GDPR compliance and data residency in European servers.

Source
Customerly: What messaging channels does Customerly support?

Customerly integrates live chat, email, WhatsApp, Facebook Messenger, Instagram DMs, and mobile apps into a single unified inbox for managing customer conversations.

Source
Customerly: How much of customer support can Customerly automate?

Customerly's AI assistant (Aura) handles up to 60 percent of customer conversations automatically, with the platform designed to handle 71 percent of support volume through automation.

Source
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Related pages

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