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Software · head to head

Backendless vs Customerly

Backendless logo

Backendless

Software

Visual app development platform with REST APIs and cloud backend

From
Free
Rated
-
Full reviewWebsite
Customerly logo

Customerly

Software

Customer service suite with live chat and automation

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Backendless free tier limited to 50 API requests per minute and 20 database tables; Customerly usage-based pricing of 0.50 EUR per conversation can become expensive at scale
  • They diverge on capability: Backendless covers REST API, Customerly covers Live chat.

Where they differ

Only the attributes on which Backendless and Customerly actually diverge.

Attributes where Backendless and Customerly differ
AttributeBackendlessCustomerly
Pricing modelUnknownsubscription
PlatformsCloud, Visual builderWeb, Ios, Android
Founded20122015

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Backendless

  • REST API
  • Real-time database
  • Cloud code
  • Custom integrations
  • Webhooks
  • Cloud functions
  • Cloud support
  • Visual builder support

Only in Customerly

  • Live chat
  • Email marketing
  • Customer surveys
  • Help center
  • Automation
  • Video chat
  • Slack
  • WordPress

What people use each for

The jobs each tool is most often brought in to do.

Backendless

  • API Developmentnot Customerly
  • API Gatewaynot Customerly
  • API Testingnot Customerly
  • API Documentationnot Customerly
  • Microservicesnot Customerly

Customerly

  • Customer supportnot Backendless
  • Lead generationnot Backendless
  • Email marketingnot Backendless
  • Customer feedbacknot Backendless

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Backendless

  • Free tier limited to 50 API requests per minute and 20 database tables
  • Smaller community and integration ecosystem compared to Firebase or AWS
  • Customization beyond codeless tools requires developer expertise
  • Limited documentation for advanced use cases and edge cases

Customerly

  • Usage-based pricing of 0.50 EUR per conversation can become expensive at scale
  • Limited to 11-50 employees according to company size metrics

Pricing, plan by plan

Backendless

Free
  • FreeFree
    • 50 API requests/minute
    • 20 database tables
    • 1 GB file storage
  • Scale Variable$15/month
    • Unlimited API requests/month
    • 100 database tables
    • 10 GB file storage
  • Scale Fixed$15/month
    • Same as Scale Variable
    • Fixed monthly pricing

Customerly

Free
  • FreeFree
    • 2 teammates
    • Live chat
    • Basic surveys
  • Essential$9/month
    • Unlimited chat
    • Help center
    • Automation
  • Startup$29/month
    • Video chat
    • Funnels
    • Priority support
  • Pro$79/month
    • White label
    • Advanced analytics
    • API access

Which should you pick?

Choose Backendless if

  • You need rest api.
  • You want to start without paying.
  • You work on Cloud, Visual builder.
  • You also want real-time database.
Backendless review

Choose Customerly if

  • You need live chat.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want email marketing.
Customerly review

Questions people ask

Is Backendless or Customerly better?
Neither clearly leads. Backendless starts at Free and Customerly at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Backendless or Customerly?
Backendless starts at Free and Customerly at Free.
Does Backendless or Customerly run on more platforms?
Backendless runs on Cloud, Visual builder. Customerly runs on Web, Ios, Android.
Can I use Backendless for free?
Both have a free tier, so you can try either at no cost before committing.
What is Backendless best used for?
Backendless is most often used for api development, api gateway, api testing, api documentation. Of those, api development and api gateway are not what Customerly is typically brought in for.
What can Backendless do that Customerly cannot?
Backendless covers REST API, Real-time database, Cloud code, Custom integrations. Customerly covers Live chat, Email marketing, Customer surveys, Help center.

Answered from the vendors’ own pages

Backendless: Does Backendless have a free tier?

Backendless Free plan ($0/month) includes 50 API requests per minute, 20 database tables, 1 GB file storage, 1 visualization, 2 security roles, and basic cloud code capabilities.

Source
Customerly: Where is Customerly's data stored?

All data is stored exclusively in the EU, providing GDPR compliance and data residency in European servers.

Source
Backendless: What features does the Scale plan include?

Scale plan ($15+/month) provides unlimited API requests per month, 100 database tables, 10 GB file storage, 5 visualizations, 10 custom API keys, daily backups, free SSL certificates, and 1,000 real-time connections.

Source
Customerly: What messaging channels does Customerly support?

Customerly integrates live chat, email, WhatsApp, Facebook Messenger, Instagram DMs, and mobile apps into a single unified inbox for managing customer conversations.

Source
Backendless: Can I add more storage or increase API limits?

Yes, Backendless offers Function Packs ranging from $5-$399/month to increase specific limits such as storage, API requests, or security features.

Source
Customerly: How much of customer support can Customerly automate?

Customerly's AI assistant (Aura) handles up to 60 percent of customer conversations automatically, with the platform designed to handle 71 percent of support volume through automation.

Source
Backendless: Does Backendless support offline functionality?

Backendless supports real-time sync and offline capabilities for mobile apps, allowing data to sync when connectivity is restored.

Source
Backendless: Is Backendless Pro available for self-hosting?

Yes, Backendless Pro Community Edition is available under free licensing for core functionality. Managed Backendless is a paid option for self-hosted deployments with request-based pricing.

Source
Backendless: What are Backendless's integration limitations?

While Backendless supports many integrations, it has a smaller integration library compared to competitors. Finding solutions to edge cases or complex setups may require more development effort.

Source
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Related pages

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