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Developer Tools · head to head

Avo vs Microsoft Sentinel

Avo logo

Avo

Developer Tools

Analytics governance: define a tracking plan, generate typed code from it, and catch drift before release

From
Free
Free plan
Yes
Full reviewWebsite
Microsoft Sentinel logo

Microsoft Sentinel

Cybersecurity

Cloud-native SIEM and SOAR solution

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Each has a real cost: Avo editor seats are the metered unit and only five are included on the Team plan, so a company where many squads define their own events pays 50 dollars per additional editor and the real cost quickly exceeds the headline 250.; Microsoft Sentinel billing is driven by the volume of log data ingested per day, so cost scales with log noise rather than with users or protected assets
  • They diverge on capability: Avo covers Tracking plan, Microsoft Sentinel covers AI-powered analytics.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Avo and Microsoft Sentinel actually diverge.

Attributes where Avo and Microsoft Sentinel differ
AttributeAvoMicrosoft Sentinel
Pricing modelPer editor seat per monthusage-based
PlatformsWeb, iOS, Android, Web SDK, APIWeb, Api
CategoryDeveloper ToolsCybersecurity
FoundedUnknown1975

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Avo

  • Tracking plan
  • Code generation
  • Inspector
  • Branching and approvals
  • Schema sync
  • Stakeholder access
  • Audit trail
  • Data design standards

Only in Microsoft Sentinel

  • AI-powered analytics
  • Fusion detection
  • UEBA
  • Automated response playbooks
  • Threat intelligence
  • Hunting queries
  • Workbooks
  • Incident management

What people use each for

The jobs each tool is most often brought in to do.

Avo

  • A product team whose iOS and Android event names have drifted apart, making cross-platform funnels meaninglessnot Microsoft Sentinel
  • An analytics lead who wants tracking changes to go through review rather than appearing in production unannouncednot Microsoft Sentinel
  • A company migrating between analytics tools that needs a canonical event schema independent of any vendornot Microsoft Sentinel
  • An engineering organisation that wants event tracking mistakes caught by the compiler rather than by an analyst three months laternot Microsoft Sentinel

Microsoft Sentinel

  • Cloud-based security information and event management (SIEM)not Avo
  • Extended detection and response (XDR) across enterprise infrastructurenot Avo
  • Data ingestion and long-term security analyticsnot Avo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Avo

  • Editor seats are the metered unit and only five are included on the Team plan, so a company where many squads define their own events pays 50 dollars per additional editor and the real cost quickly exceeds the headline 250.
  • Avo governs event definitions but does not fix historic data, so an organisation with years of inconsistent tracking still faces the backfill problem it cannot solve.
  • Code generation requires engineering teams to adopt generated modules in their build, and in practice some platform teams resist, leaving parts of the estate ungoverned and the plan only partly enforced.
  • Inspector event volume is capped by tier, at 100,000 on free and one million on enterprise, so a high-traffic consumer product samples rather than observes everything and drift can hide in the unobserved portion.
  • It is an additional tool in an analytics stack that already costs money, and justifying it requires the organisation to accept that its existing data is unreliable, which is a political argument as much as a budgetary one.

Microsoft Sentinel

  • Billing is driven by the volume of log data ingested per day, so cost scales with log noise rather than with users or protected assets
  • Commitment tier discounts require reserving daily ingestion capacity in advance, and a tier cannot be downgraded until 31 days have passed
  • Commitment tiers start at 100 GB per day, above what smaller estates ingest
  • Charges for Log Analytics, Logic Apps and Machine Learning are billed separately on top of Sentinel itself
  • The free allowance is only up to 5 MB per user per day for selected Microsoft 365 security logs
  • Promotional commitment pricing is time limited and locks in only until a stated end date

Pricing, plan by plan

Avo

Free
  • FreeFree
    • 2 editor seats
    • Unlimited comment seats
    • 100,000 events observed in Inspector
  • Team$250/month
    • 5 editor seats included
    • Additional editors at $50 per month annually
    • Approval workflows and branch audits
  • Enterprise$undefined/year
    • Custom seats and event volume
    • 1,000,000 events observed in Inspector
    • Enforceable approval and design standards

Microsoft Sentinel

Free
  • Pay-As-You-Go$2.46/day
    • Per GB ingested
    • 90-day retention
    • First 31 days free for new workspaces
  • Commitment TiersFree
    • 100GB to 50TB tiers
    • Up to 65% discount
    • Predictable billing
  • Microsoft 365 E5Free
    • Free data ingestion for M365 logs
    • Bundled with E5 license

Which should you pick?

Choose Avo if

  • You need tracking plan.
  • You want to start without paying.
  • You work on Web, iOS, Android, Web SDK, API.
  • You also want code generation.
Avo review

Choose Microsoft Sentinel if

  • You need ai-powered analytics.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want fusion detection.
Microsoft Sentinel review

Questions people ask

Is Avo or Microsoft Sentinel better?
Neither clearly leads. Avo starts at Free and Microsoft Sentinel at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Avo or Microsoft Sentinel?
Avo starts at Free and Microsoft Sentinel at Free.
Does Avo or Microsoft Sentinel run on more platforms?
Avo runs on Web, iOS, Android, Web SDK, API. Microsoft Sentinel runs on Web, Api.
Can I use Avo for free?
Both have a free tier, so you can try either at no cost before committing.
What is Avo best used for?
Avo is most often used for a product team whose ios and android event names have drifted apart, making cross-platform funnels meaningless, an analytics lead who wants tracking changes to go through review rather than appearing in production unannounced, a company migrating between analytics tools that needs a canonical event schema independent of any vendor, an engineering organisation that wants event tracking mistakes caught by the compiler rather than by an analyst three months later. Of those, a product team whose ios and android event names have drifted apart, making cross-platform funnels meaningless and an analytics lead who wants tracking changes to go through review rather than appearing in production unannounced are not what Microsoft Sentinel is typically brought in for.
What can Avo do that Microsoft Sentinel cannot?
Avo covers Tracking plan, Code generation, Inspector, Branching and approvals. Microsoft Sentinel covers AI-powered analytics, Fusion detection, UEBA, Automated response playbooks.

Answered from the vendors’ own pages

Avo: Is the free tier usable in production?

Yes. It includes two editors, code generation and 100,000 events observed in Inspector, which is enough for a small team.

Microsoft Sentinel: How is Microsoft Sentinel pricing calculated?

Microsoft Sentinel uses a pay-as-you-go usage-based model where you pay only for data ingested, stored, and consumed. Flexible commitment tiers are available to reduce total cost of ownership, with specific rates not published on the public pricing page. Source: https://www.microsoft.com/security/business/siem-and-xdr/microsoft-sentinel/

Source
Avo: What exactly does code generation give me?

Type-safe tracking functions per platform, so a wrong event name or property type fails at compile time rather than in production data.

Microsoft Sentinel: Does Microsoft Sentinel require an Azure subscription?

Yes, Microsoft Sentinel requires a Microsoft Azure subscription to operate. Pricing is handled through Azure and varies based on data consumption and the commitment tier you select. Source: https://www.microsoft.com/security/business/siem-and-xdr/microsoft-sentinel/

Source
Avo: Does Avo replace Amplitude or Mixpanel?

No. It governs the events those tools receive; you still need an analytics product.

Avo: How much is the Team plan?

250 US dollars a month billed annually for five editors, or 300 billed monthly, with extra editors at 50 dollars.

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