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Software · head to head

Amplitude vs Zendesk

Amplitude logo

Amplitude

Software

The digital analytics platform to understand your users

From
Free
Rated
-
Full reviewWebsite
Zendesk logo

Zendesk

Software

Champions of customer service

From
$19/month
Rated
-
Full reviewWebsite

The short version

  • Only Amplitude has a free tier, so it costs nothing to try first.
  • Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; Zendesk aI agents operate on per-resolution billing; customers pay only when an AI agent successfully resolves a ticket without escalation
  • They diverge on capability: Amplitude covers Event tracking, Zendesk covers Ticket management.

Where they differ

Only the attributes on which Amplitude and Zendesk actually diverge.

Attributes where Amplitude and Zendesk differ
AttributeAmplitudeZendesk
Starting priceFree$19/month
Pricing modelUnknownsubscription
Free tierYesNo
PlatformsWeb, Ios, Android, ApiWeb
Founded20122007

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • A/B testing
  • Revenue analytics
  • Predictive analytics

Only in Zendesk

  • Ticket management
  • Omnichannel support
  • Knowledge base
  • Live chat
  • Call center
  • Analytics & reporting
  • Automation
  • Customer satisfaction

Both cover

  • Salesforce
  • Slack
  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

Amplitude

  • User behavior analysisnot Zendesk
  • Feature adoption trackingnot Zendesk
  • Conversion rate optimizationnot Zendesk
  • Customer journey mappingnot Zendesk
  • Retention improvementnot Zendesk

Zendesk

  • Help desk and ticketing system managementnot Amplitude
  • Omnichannel customer supportnot Amplitude
  • Knowledge base and self-service portalsnot Amplitude
  • AI-assisted customer servicenot Amplitude

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

Zendesk

  • AI agents operate on per-resolution billing; customers pay only when an AI agent successfully resolves a ticket without escalation
  • Copilot and Contact Center features available as separate add-ons at £50+/agent/month
  • Advanced routing, workforce engagement, and approval workflows limited to Enterprise tier
  • Highest tier requires sales consultation and custom pricing

Pricing, plan by plan

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

Zendesk

$19/month

No published plan breakdown. See the Zendesk review.

Which should you pick?

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.
Amplitude review

Choose Zendesk if

  • You need ticket management.
  • You also want omnichannel support.
Zendesk review

Questions people ask

Is Amplitude or Zendesk better?
Neither clearly leads. Amplitude starts at Free and Zendesk at $19/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amplitude or Zendesk?
Amplitude has a free tier; the other does not. Paid plans start at Free for Amplitude and $19/month for Zendesk.
Does Amplitude or Zendesk run on more platforms?
Amplitude runs on Web, Ios, Android, Api. Zendesk runs on Web.
Can I use Amplitude for free?
Yes. Amplitude has a free tier, so you can try it without paying. Zendesk starts at $19/month.
What is Amplitude best used for?
Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what Zendesk is typically brought in for.
What can Amplitude do that Zendesk cannot?
Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. Zendesk covers Ticket management, Omnichannel support, Knowledge base, Live chat. Both handle Salesforce, Slack, SOC2.

Answered from the vendors’ own pages

Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
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Related pages

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