Softwr

Cybersecurity · head to head

Acunetix vs Avo

Acunetix logo

Acunetix

Cybersecurity

Web application security testing made easy

From
On request
Free plan
No
Full reviewWebsite
Avo logo

Avo

Developer Tools

Analytics governance: define a tracking plan, generate typed code from it, and catch drift before release

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Only Avo has a free tier, so it costs nothing to try first.
  • Each has a real cost: Acunetix pricing available by quote only; no transparent pricing published online; Avo editor seats are the metered unit and only five are included on the Team plan, so a company where many squads define their own events pays 50 dollars per additional editor and the real cost quickly exceeds the headline 250.
  • They diverge on capability: Acunetix covers DAST scanning, Avo covers Tracking plan.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Acunetix and Avo actually diverge.

Attributes where Acunetix and Avo differ
AttributeAcunetixAvo
Starting priceOn requestFree
Pricing modelsubscriptionPer editor seat per month
Free tierNoYes
PlatformsDesktop, Web, ApiWeb, iOS, Android, Web SDK, API
CategoryCybersecurityDeveloper Tools
Founded2005Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Acunetix

  • DAST scanning
  • IAST technology
  • AcuSensor
  • JavaScript security
  • SQL injection testing
  • XSS detection
  • OWASP Top 10
  • API security testing

Only in Avo

  • Tracking plan
  • Code generation
  • Inspector
  • Branching and approvals
  • Schema sync
  • Stakeholder access
  • Audit trail
  • Data design standards

What people use each for

The jobs each tool is most often brought in to do.

Acunetix

  • Scanning web applications for security vulnerabilitiesnot Avo
  • Testing APIs for exploitable weaknesses and threatsnot Avo
  • Automating dynamic application security testing (DAST)not Avo
  • Finding and validating security issues in production environmentsnot Avo

Avo

  • A product team whose iOS and Android event names have drifted apart, making cross-platform funnels meaninglessnot Acunetix
  • An analytics lead who wants tracking changes to go through review rather than appearing in production unannouncednot Acunetix
  • A company migrating between analytics tools that needs a canonical event schema independent of any vendornot Acunetix
  • An engineering organisation that wants event tracking mistakes caught by the compiler rather than by an analyst three months laternot Acunetix

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Acunetix

  • Pricing available by quote only; no transparent pricing published online
  • Requires per-application licenses for comprehensive coverage
  • Scanning speed and feature depth depend on subscription tier
  • Advanced features like API security testing may require higher-tier plans

Avo

  • Editor seats are the metered unit and only five are included on the Team plan, so a company where many squads define their own events pays 50 dollars per additional editor and the real cost quickly exceeds the headline 250.
  • Avo governs event definitions but does not fix historic data, so an organisation with years of inconsistent tracking still faces the backfill problem it cannot solve.
  • Code generation requires engineering teams to adopt generated modules in their build, and in practice some platform teams resist, leaving parts of the estate ungoverned and the plan only partly enforced.
  • Inspector event volume is capped by tier, at 100,000 on free and one million on enterprise, so a high-traffic consumer product samples rather than observes everything and drift can hide in the unobserved portion.
  • It is an additional tool in an analytics stack that already costs money, and justifying it requires the organisation to accept that its existing data is unreliable, which is a political argument as much as a budgetary one.

Pricing, plan by plan

Acunetix

On request
  • StandardFree
    • Single user
    • 5 targets
    • Scheduled scans
  • PremiumFree
    • Multiple users
    • Unlimited targets
    • CI/CD integration
  • Acunetix 360Free
    • Enterprise features
    • SDLC integration
    • Custom workflows

Avo

Free
  • FreeFree
    • 2 editor seats
    • Unlimited comment seats
    • 100,000 events observed in Inspector
  • Team$250/month
    • 5 editor seats included
    • Additional editors at $50 per month annually
    • Approval workflows and branch audits
  • Enterprise$undefined/year
    • Custom seats and event volume
    • 1,000,000 events observed in Inspector
    • Enforceable approval and design standards

Which should you pick?

Choose Acunetix if

  • You need dast scanning.
  • You work on Desktop, Web, Api.
  • You also want iast technology.
Acunetix review

Choose Avo if

  • You need tracking plan.
  • You want to start without paying.
  • You work on Web, iOS, Android, Web SDK, API.
  • You also want code generation.
Avo review

Questions people ask

Is Acunetix or Avo better?
Neither clearly leads. Acunetix starts at On request and Avo at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Acunetix or Avo?
Avo has a free tier; the other does not. Paid plans start at On request for Acunetix and Free for Avo.
Does Acunetix or Avo run on more platforms?
Acunetix runs on Desktop, Web, Api. Avo runs on Web, iOS, Android, Web SDK, API.
Can I use Avo for free?
Yes. Avo has a free tier, so you can try it without paying. Acunetix starts at On request.
What is Acunetix best used for?
Acunetix is most often used for scanning web applications for security vulnerabilities, testing apis for exploitable weaknesses and threats, automating dynamic application security testing (dast), finding and validating security issues in production environments. Of those, scanning web applications for security vulnerabilities and testing apis for exploitable weaknesses and threats are not what Avo is typically brought in for.
What can Acunetix do that Avo cannot?
Acunetix covers DAST scanning, IAST technology, AcuSensor, JavaScript security. Avo covers Tracking plan, Code generation, Inspector, Branching and approvals.

Answered from the vendors’ own pages

Acunetix: How much does Invicti (formerly Acunetix) cost?

Invicti pricing is available by quote based on your organization's needs, application count, and required features. The platform offers 8x faster scanning compared to competitors and detects 99.98% of exploitable vulnerabilities. Contact Invicti sales for a custom pricing proposal.

Source
Avo: Is the free tier usable in production?

Yes. It includes two editors, code generation and 100,000 events observed in Inspector, which is enough for a small team.

Avo: What exactly does code generation give me?

Type-safe tracking functions per platform, so a wrong event name or property type fails at compile time rather than in production data.

Avo: Does Avo replace Amplitude or Mixpanel?

No. It governs the events those tools receive; you still need an analytics product.

Avo: How much is the Team plan?

250 US dollars a month billed annually for five editors, or 300 billed monthly, with extra editors at 50 dollars.

Share

Related pages

More on Acunetix

More on Avo

Keep looking

Other head to heads