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Software · head to head

Whatagraph vs Microsoft Clarity

Whatagraph logo

Whatagraph

Software

Automated marketing reporting and analytics

From
Free
Rated
-
Full reviewWebsite
Microsoft Clarity logo

Microsoft Clarity

Software

Free behaviour analytics tool with session recordings, heatmaps, and AI insights

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown; Microsoft Clarity no paid tier means no premium support; enterprise SLAs and dedicated account management are unavailable

Where they differ

Only the attributes on which Whatagraph and Microsoft Clarity actually diverge.

Attributes where Whatagraph and Microsoft Clarity differ
AttributeWhatagraphMicrosoft Clarity
Pricing modelsubscriptionfree
PlatformsWeb, Mobile, ApiWeb, iOS, Android
Founded2016Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Custom dashboards
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection

Only in Microsoft Clarity

Nothing recorded that Whatagraph does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Whatagraph

  • Automated client marketing reports for agenciesnot Microsoft Clarity
  • Blending data from multiple ad platforms into one dashboardnot Microsoft Clarity
  • White-labelled reporting under an agency's own brandingnot Microsoft Clarity

Microsoft Clarity

  • SaaS product teams identifying checkout and signup funnel frictionnot Whatagraph
  • E-commerce sites optimising product discovery and purchase flowsnot Whatagraph
  • Content websites understanding reading patterns and article engagementnot Whatagraph
  • Mobile app teams (iOS/Android) analysing user journey and drop-off pointsnot Whatagraph
  • B2B platforms optimising onboarding and feature discoverynot Whatagraph
  • Agencies and consultants providing UX analysis to clients free of chargenot Whatagraph

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Microsoft Clarity

  • No paid tier means no premium support; enterprise SLAs and dedicated account management are unavailable
  • Dependency on JavaScript tracking; websites with strict CSP (content security policy) may struggle with integration
  • Session replay is limited to browser-based interactions; native app behaviour in web wrappers is not captured
  • AI Chat and summaries require adequate session volume; low-traffic sites lack sufficient data for meaningful pattern detection
  • Privacy masking is automatic but lacks granular configuration; custom masking rules for proprietary data require workarounds

Pricing, plan by plan

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Microsoft Clarity

Free

No published plan breakdown. See the Microsoft Clarity review.

Which should you pick?

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.
Whatagraph review

Choose Microsoft Clarity if

  • You want to start without paying.
  • You work on Web, iOS, Android.
Microsoft Clarity review

Questions people ask

Is Whatagraph or Microsoft Clarity better?
Neither clearly leads. Whatagraph starts at Free and Microsoft Clarity at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Whatagraph or Microsoft Clarity?
Whatagraph starts at Free and Microsoft Clarity at Free.
Does Whatagraph or Microsoft Clarity run on more platforms?
Whatagraph runs on Web, Mobile, Api. Microsoft Clarity runs on Web, iOS, Android.
Can I use Whatagraph for free?
Both have a free tier, so you can try either at no cost before committing.
What is Whatagraph best used for?
Whatagraph is most often used for automated client marketing reports for agencies, blending data from multiple ad platforms into one dashboard, white-labelled reporting under an agency's own branding. Of those, automated client marketing reports for agencies and blending data from multiple ad platforms into one dashboard are not what Microsoft Clarity is typically brought in for.
What can Whatagraph do that Microsoft Clarity cannot?
Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization.

Answered from the vendors’ own pages

Microsoft Clarity: Is Microsoft Clarity truly free?

Yes. Microsoft Clarity is completely free with no traffic limits, no paid tier, and no restrictions based on session volume. It integrates with web properties via a single tracking snippet.

Source
Microsoft Clarity: Does Clarity comply with GDPR and CCPA?

Yes. Clarity automatically masks sensitive form field data before transmission and supports privacy-by-default configuration. EU and California data residency options are available.

Source
Microsoft Clarity: Can Clarity track mobile apps?

Yes. Clarity provides native SDKs for iOS and Android, as well as support for React Native and Flutter apps.

Source
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